Templates, checklists, and toolkits we use with our clients. Take what helps. Leave what doesn't.
All resources are free. Templates, GPTs, guides, and dashboards we use with clients every day. Click through to the live site to grab them.
Use this GA4 Quick Reference Cheat Sheet to instantly understand automatic events, enhanced measurement, and custom event examples.
Open resource →Wondering why GA4 shows “(not set)” or “(unassigned)”? This free cheat sheet from Hedgehog Marketing lists every common cause and how to fix it - from broken UTMs to cookie restrictions.
Open resource →Download our GA4 Event Naming Template to keep your tracking clean, consistent, and ready for scalable reporting.
Open resource →Follow this GA4 setup checklist to turn on Enhanced Measurement, track key events, and start analysing meaningful website data fast.
Open resource →Stop guessing and start fixing. This free GA4 Troubleshooting Checklist from Hedgehog Marketing shows you the five key steps to clean up “(not set)” and “(unassigned)” data for better accuracy.
Open resource →Use this GTM Monthly Audit Checklist to remove unused tags, fix naming, validate triggers, and confirm GA4 tracking accuracy.
Open resource →Log every tag, trigger, and variable with this free GTM Event Tracking Spreadsheet Template. Keep your container organised and your data clean.
Open resource →Follow this GTM checklist to prepare, build, test, and publish your tags correctly. Includes GA4 Realtime verification and step-by-step setup guidance.
Open resource →A one-page guide to how Tags, Triggers, and Variables work together in Google Tag Manager. Includes examples for clicks, forms, scrolls, downloads, and videos.
Open resource →Master the basics of campaign tracking. This free UTM Tagging Cheat Sheet shows you exactly how to name, format, and structure UTMs so your GA4 data stays clean and accurate.
Open resource →Access a curated list of free accessibility testing tools to help you evaluate and improve your website’s user experience. From screen reader testing with NVDA to automated WCAG scans with WAVE and Google Lighthouse, this toolkit lets you test your site like a real user.
Open resource →This quick-read guide explains the most common accessibility issues that appear in legal complaints - and how to fix them. Learn how to address missing alt text, broken keyboard navigation, poor contrast ratios, and other frequent causes of lawsuits. Use this resource to stay compliant, protect your
Open resource →Download this one-page checklist to quickly assess your website’s accessibility compliance. Based on WCAG 2.1 AA standards, it covers the most common accessibility issues - from missing alt text and poor colour contrast to incomplete form labels - that could expose your business to legal risk.
Open resource →Make sure your blog posts and news articles get the recognition they deserve. This JSON-LD schema tells Google who wrote your content, when it was published, and what it’s about - helping you earn rich snippets, better author attribution, and more organic clicks.
Open resource →Easily generate collapsible FAQs that enhance your search listings and improve click-through rates. This JSON-LD template helps search engines understand your Q&A content, giving you elegant FAQ dropdowns directly on Google’s results page.
Open resource →Your all-in-one AI assistant for creating SEO-ready structured data. This custom GPT simplifies JSON-LD generation for FAQs, articles, products, and more - ensuring your website stands out in Google’s rich results with perfectly formatted schema every time.
Open resource →Boost your product visibility with schema markup that highlights prices, stock levels, and customer reviews. Use this JSON-LD template to display rich product snippets that attract more qualified traffic and drive conversions straight from search.
Open resource →A quick-reference guide to help you review your website for AI-readiness. Tick off key GEO essentials like clarity, structure, and schema so you can start future-proofing your site today.
Open resource →A fill-in-the-blank framework for combining traditional SEO with Generative Engine Optimisation. Plan how your business can stay visible in both search rankings and AI-generated answers.
Open resource →Easily create engaging client case studies. Highlight success, build trust, and attract leads with our Case Study GPT.
Open resource →Write powerful automation emails in minutes. Get persuasive, sequence-ready, actionable email copy instantly.
Open resource →Create high-performing email automations. Plan effective flows that nurture, convert, and retain customers.
Open resource →Plan lifecycle email journeys that convert and retain. Build sequences for every customer stage with this GPT.
Open resource →Plan and write engaging email newsletters. Deliver the content that your subscribers look forward to.
Open resource →Optimise your Google Ads campaigns for ROI. Cut waste, refine targeting, and improve conversions fast.
Open resource →Find high-value SEO and PPC keywords quickly with Keyword Research GPT. Boost your visibility and target the right audience.
Open resource →Build high-converting landing pages in minutes. Custom layouts and copy that drive real leads to your business.
Open resource →Generate social media reel scripts instantly. Capture attention and boost engagement with scroll-stopping video content.
Open resource →Run a basic off-page SEO check. Improve authority and discover quick wins with this simple SEO audit GPT.
Open resource →Conduct a deep off-page SEO analysis with this pro-level GPT. Perfect for detailed link audits and competitive benchmarking.
Open resource →Build a winning content roadmap with SEO Content Strategy GPT. Plan topics that rank, convert, and scale your visibility.
Open resource →Optimise existing content for SEO best practices. Boost compliance, readability, and search rankings in one go.
Open resource →Create value-packed carousel posts that build brand and drive engagement. Ready-to-post sequences in minutes.
Open resource →Build topical authority with ease. Map out structured content themes to boost your SEO and subject matter credibility.
Open resource →Create a high-converting website strategy with this GPT. Plan your layout, UX, and content with clarity.
Open resource →Tracking and analysing the performance of your digital marketing efforts is essential to making data-driven decisions that drive growth. Our Digital Marketing Report Template provides a streamlined way to report on key metrics and campaign performance, allowing you to evaluate what’s working.
Open resource →Optimise your ad campaigns with our powerful Google Ads Dashboard. This dashboard allows you to track essential metrics such as clicks, impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS). With data-driven insights at your fingertips.
Open resource →Gain deeper insights into your website’s performance with our Google Analytics Dashboard. This comprehensive dashboard provides a detailed view of key metrics such as user traffic, bounce rates, session duration, and conversion paths. With real-time data and customisable reporting,
Open resource →Ensure your website’s visibility with the Google Search Console Dashboard. This tool provides you with an in-depth analysis of your site’s presence in Google search results, including organic traffic and keyword rankings.
Open resource →Master the art of digital marketing with our comprehensive video tutorials, designed to help you navigate popular platforms with ease. Whether you’re just starting out or looking to refine your skills, our Video How-Tos provide clear, step-by-step guidance on essential marketing tools & techniques.
Open resource →Proper budgeting is the backbone of a successful marketing campaign, and Hedgehog’s Ad Spend Calculator helps you estimate and allocate your advertising budget with precision.
Open resource →Writing blog posts that engage, educate, and convert doesn’t have to be a daunting task. Hedgehog’s Blog Post Writer makes the process seamless, helping you create well-researched, SEO-friendly articles tailored to your audience.
Open resource →Managing multiple channels and ensuring timely content delivery can be overwhelming. Hedgehog’s Content Calendar GPT automates the process, helping you organise your marketing efforts into a cohesive and manageable schedule.
Open resource →Consistency and clarity are key to a strong content strategy, and this Content Pillars Example Template is here to help. Use this template to define the key themes and topics that will drive your content creation efforts, ensuring that your messaging stays aligned with your brand’s core values.
Open resource →Creating detailed customer personas is essential for tailoring your marketing strategies and ensuring your content resonates with your audience.
Open resource →Design projects require clear communication between teams, and Hedgehog’s Creative Brief Template ensures everyone is aligned from the start. Define your project goals, audience, key messaging, and visual guidelines all in one place, so designers and marketers can collaborate effectively.
Open resource →Understanding your audience is key to any successful marketing strategy. Hedgehog’s Customer Persona GPT helps you create detailed, research-driven personas that capture everything from demographics to psychographics. With this tool, you’ll get insights into your audience.
Open resource →Stay on top of your content and campaign schedules with this fully-customisable Digital Marketing Calendar Template. Plan out your social media posts, email marketing campaigns, blog content, and ad launches with ease. The template helps you organise your marketing activities.
Open resource →Learn how to create and optimise your Facebook Ads with this easy-to-follow video tutorial, which guides you through every step.
Open resource →Crafting compelling, high-converting Google Ads is a skill that Hedgehog’s Google Ads Writer simplifies. This tool helps you create ad copy tailored to your specific audience and goals, ensuring your ads grab attention and drive clicks.
Open resource →Take control of your Google Ads campaigns with this detailed how-to guide, walking you through campaign setup, optimisation, and tracking.
Open resource →Learn how to set up and manage your Google Business Profile effectively, ensuring your local business gets the visibility it deserves.
Open resource →Master Google Search Console with this tutorial, perfect for understanding how to monitor your site’s performance and resolve issues.
Open resource →This guide helps you create engaging blog content by following simple steps. By sticking to these basics, your blogs will attract readers, improve visibility, and encourage engagement.
Open resource →Your Instagram feed is a reflection of your brand, and Hedgehog’s Insta Post Creator makes it easy to design posts that capture your audience’s attention. With a few inputs, this tool helps you craft stunning visuals and compelling captions that align with your brand’s tone and voice.
Open resource →SEO success begins with proper planning, and this Keyword Research and Information Architecture Template gives you the structure you need. Organise your keyword research into clear, actionable steps that inform the layout and content of your website.
Open resource →Capturing and nurturing leads is the lifeblood of many businesses, and Hedgehog’s Lead Gen Dashboard gives you the tools you need to stay on top of your funnel. Track lead sources, conversion rates, and follow-up activities in real-time, helping you understand which efforts are driving results.
Open resource →The world of Meta (formerly Facebook) advertising requires highly specific ad copy to stand out in a crowded feed. Hedgehog’s Meta Ad Creator does the heavy lifting by crafting tailored ads that speak directly to your target audience.
Open resource →While digital sales often get the spotlight, offline sales remain a vital part of many businesses. Hedgehog’s Offline Sales Data Template allows you to track and analyse your offline sales performance, helping you gain valuable insights into how these efforts contribute to your overall marketing.
Open resource →Understanding how well your advertising dollars are performing is critical for any campaign’s success. Hedgehog’s ROAS (Return on Ad Spend) Calculator makes it easy to measure the effectiveness of your ads by comparing revenue generated to the amount spent on advertising.
Open resource →Maximise your SEO efforts with Hedgehog’s SEO Focus Keywords Template. This tool helps you organise your target keywords, ensuring you stay on track with your optimisation goals across different pages and content types. Whether you’re working on a new blog post, a landing page, or a full site audit.
Open resource →Keep your projects running smoothly with Hedgehog’s Task Brief Template. This tool allows you to clearly communicate the details of individual tasks, including goals, timelines, and specific responsibilities. Whether you’re managing a large project or a series of smaller tasks.
Open resource →Tracking your marketing efforts across multiple channels is crucial for understanding what works and what doesn’t. Hedgehog’s UTM Link Builder helps you easily create custom UTM (Urchin Tracking Module) parameters for your links, allowing you to accurately track the performance of your campaigns.
Open resource →Get a deeper understanding of your customers with this comprehensive Customer Persona Template. Designed to capture essential details about your target audience, this template helps you map out their demographics, interests, pain points, and buying behaviours.
Open resource →Managing an eCommerce business involves tracking multiple KPIs, from conversion rates to average order value. Hedgehog’s Ecommerce Dashboard provides a comprehensive, real-time overview of all your important metrics in one place. With this tool, you can monitor the performance of your online store.
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