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Google Analytics Dashboard

Gain deeper insights into your website’s performance with our Google Analytics Dashboard. This comprehensive dashboard provides a detailed view of key metrics such as user traffic, bounce rates, session duration, and conversion paths. With real-time data and customisable reporting,

Gain deeper insights into your website’s performance with our Google Analytics Dashboard. This comprehensive dashboard provides a detailed view of key metrics such as user traffic, bounce rates, session duration, and conversion paths. With real-time data and customisable reporting, you can track your visitors’ behaviour and understand which channels are driving the most engagement and conversions. Make informed decisions, improve user experience, and refine your marketing strategies based on actionable insights.

What's in this dashboard

A Looker Studio template for GA4 - sessions, users, bounce rate, engagement rate, top pages, channel breakdown, and conversion tracking in one view. Connects to your GA4 property. Copy the template, connect your data source, and replace the built-in GA4 reports that most small businesses never fully configure.

GA4 vs. Universal Analytics: what changed in reporting

GA4 replaced session-based metrics with event-based metrics. Bounce rate is now "engagement rate" (the inverse). Sessions are measured differently. The dashboard template accounts for these changes so you're comparing meaningful numbers rather than fighting GA4's default reports.

The most useful views for small businesses: channel performance (where is traffic coming from?), landing page performance (which pages are people arriving on?), and conversion path (which channels and pages are involved in conversions?). Everything else is context.

Related resources

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