Independent marketing consultant for Australian NDIS providers and disability service organisations. We help you build participant acquisition, carer engagement and brand visibility across Google Ads, SEO, content marketing and email - while respecting the values and compliance requirements of the disability sector.
Most NDIS providers started because they care about disability support, not because they wanted to become marketers. But as the sector grows more competitive, the providers who can't market themselves effectively are the ones losing participants to bigger organisations with bigger budgets.
NDIS marketing has unique challenges - multiple decision-makers (participants, families, support coordinators), service area complexity, and the need for messaging that's both professional and genuinely human. We get it.
A clear marketing strategy for your NDIS business. Which channels to focus on, what messaging works for participants and carers, how to measure success.
See StrategySearch campaigns targeting participants, carers and support coordinators in your service areas. Compliant ad copy, location targeting and conversion tracking.
See Google Ads TrainingLocal SEO, service area pages, Google Business Profile optimisation and content strategy. Rank when participants search for services in your area.
See SEO TrainingService descriptions, participant guides, blog content and email newsletters that build trust with participants, families and support coordinators.
See Content TrainingHere's how we stack up against the two most common alternatives.
| Approach | Traditional Agency | Hedgehog | DIY / Self-Taught |
|---|---|---|---|
| Model | Done for you | Done with you | Done alone |
| Cost | Expensive retainers | One-off investment | Free (but costs time) |
| Strategy | Cookie cutter | Bespoke strategy | All theory, no plan |
| Implementation | Hidden motives | Customised to your business | Bad habits |
| Flexibility | Rigid contracts | Learn in your own accounts | Boring and isolating |
| Support | Only while you pay | Holistic, ongoing option | No support at all |
I'm Hilda - Hedgehog's AI assistant. Quick marketing answers for NDIS providers, no appointment needed.
"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."
"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."
"From the very beginning, Hedgehog have been a pleasure to work with. Incredibly organised and clear in their communication."
We work with NDIS providers and understand the unique dynamics - participant choice and control, support coordinator relationships, plan management, service area coverage and the competitive landscape. Your strategy is always built around these realities.
Google Ads (Search) is typically the most direct path to new participants and carer enquiries. Local SEO ensures you show up when people search for services in your area. Content marketing builds trust and authority over time. The right mix depends on your services and service areas.
Yes. Local SEO is critical for NDIS providers. We'll help you optimise your Google Business Profile, build service area pages, and create content that ranks for the disability services people search for in your region.
Different audiences need different messaging and channels. Participants and families often search Google directly. Support coordinators respond better to professional content, LinkedIn presence and direct outreach. We help you build strategies for both.
We build marketing strategies that respect NDIS values and practice standards. Our approach focuses on clear, honest communication about your services - no misleading claims, no pressure tactics. We recommend having your compliance team review all marketing materials.
Start with strategy ($2,000 + GST) to figure out which channel will have the biggest impact. Then invest in one channel of training ($4,950 + GST). Most NDIS providers start with Google Ads or SEO because they deliver the most direct participant enquiries.
Book a free 30-minute intro call with Josh. No pitch, no pressure - just a conversation about your NDIS business and where marketing can help.
