From welcome sequences to abandoned cart flows to full lifecycle automation - Hedgehog helps Australian businesses get more from their email list. Training, strategy and platform setup across Klaviyo, Kit and Mailchimp.
Email is consistently the highest-ROI digital channel. It's also the one most businesses run on autopilot - sending the same newsletter to everyone and wondering why open rates keep falling.
From platform setup and list management through to automation, deliverability and analytics - we cover the complete email picture.
Klaviyo, Kit, Mailchimp or ActiveCampaign - fully configured, integrated with your store or CRM, and set up to scale. We handle migrations too.
Build segments based on behaviour, purchase history and engagement. Clean your list, reduce churn and make sure your emails reach the inbox.
Welcome series, abandoned cart, post-purchase, win-back, browse abandonment - every flow built and optimised to run without you.
Subject lines, preview text, body copy and CTAs that convert. We write and review email content that sounds like a human, not a press release.
SPF, DKIM, DMARC, list warming, bounce management and Australian Spam Act compliance. Getting email delivered is half the battle.
Open rate, click rate, conversion rate - tracked by segment and flow so you know exactly what's working and what needs changing.
Training, strategy or ongoing support - pick the model that fits where you are right now.
Learn to build, manage and optimise your email program inside your own platform. Flows, segmentation, deliverability and analytics. $4,950 + GST.
See training details →Not sure which flows to build first, or how to segment your list? Get a bespoke email strategy mapped to your business and customer lifecycle.
Learn about strategy →Monthly retainer with ongoing email support - reviewing performance, improving flows and making sure your email program keeps growing.
See support options →Here's how we stack up against the two most common alternatives.
| Approach | Traditional Agency | Hedgehog | DIY / Self-Taught |
|---|---|---|---|
| Model | Done for you | Done with you | Done alone |
| Cost | Expensive retainers | One-off investment | Free (but costs time) |
| Strategy | Cookie cutter | Bespoke strategy | All theory, no plan |
| Implementation | Hidden motives | Customised to your business | Bad habits |
| Flexibility | Rigid contracts | Learn in your own accounts | Boring and isolating |
| Support | Only while you pay | Holistic, ongoing option | No support at all |
I build automation flows the way I like my coffee: strong, efficient, and delivering results before most people have woken up. Your subscribers won't know what hit them (in a good way).
"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."
"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."
"From the very beginning, Hedgehog have been a pleasure to work with. Incredibly organised and clear in their communication."
It depends on your business. Klaviyo for e-commerce. Kit for creators and course businesses. Mailchimp or ActiveCampaign for service businesses. We'll help you choose the right platform for your needs and migrate you across if you're switching.
Lead magnets, pop-ups, gated content, post-purchase opt-ins and referral incentives are the most consistent drivers. We'll help you build a list-growth strategy that fits your business model - including the compliance side under Australia's Spam Act.
Industry benchmarks vary, but 30–40%+ is achievable for well-segmented lists. Most businesses see their open rates drop over time because they're not segmenting or cleaning their list. Fix those two things and rates tend to recover quickly.
Both. Our consulting service includes building and configuring flows for you. Our training teaches your team to do it themselves. Many clients start with us building the foundations, then take over management from there.
Deliverability is whether your emails actually reach the inbox or end up in spam. It's affected by your sender reputation, list hygiene, authentication setup (SPF, DKIM) and content. Even great email content is useless if it's landing in the junk folder.
Yes. We handle migrations from Mailchimp to Klaviyo, ActiveCampaign to Kit, and most other combinations. This includes exporting lists, mapping segments, rebuilding automations and testing the new setup before going live.
"The email sequences Hedgehog built for us run on autopilot and consistently drive re-engagement. It's one of our best-performing channels now."
Whether you want to learn it yourself or have Hedgehog build and manage it for you - let's work out the right fit.