Independent ecommerce marketing consultant for Australian DTC, Shopify and retail brands. Whether you're launching, scaling or unlocking retail distribution, we help your team build the strategy and capability to grow - across Meta Ads, Google Shopping, Performance Max, email and SEO. Think of us as your ecommerce strategist, without the agency retainer.
Ecommerce margins are tight. You can't afford to keep paying an agency 15-20% of ad spend when you don't understand what they're doing or why. Most ecommerce brands we work with have been through two or three agencies - each one promising better ROAS, none of them building lasting capability inside the business.
Every ecommerce brand we work with has one thing in common: tight margins, complex attribution, and a founder or marketing lead who needs to understand what's actually driving growth. That's what we teach.
An independent, channel-agnostic ecommerce marketing strategy - which channels to focus on, what your flywheel looks like, how to sequence investment.
See StrategyDPA, catalog setup, creative testing frameworks, ROAS targets and scaling frameworks. 1-1 training inside your own Business Manager.
See Meta Ads TrainingMerchant Center feed optimisation, Performance Max structure, Search + Shopping overlap, bid strategies. Trained inside your own Google Ads account.
See Google Ads TrainingWelcome, abandoned cart, post-purchase, winback - Klaviyo or Mailchimp. Flows that actually convert, not just vanity open rates.
See Email TrainingHow a niche coeliac product scaled from a direct-to-consumer launch to nationwide retail distribution with a full-funnel digital marketing strategy and capability build.
Read the case studyHere's how we stack up against the two most common alternatives.
| Approach | Traditional Agency | Hedgehog | DIY / Self-Taught |
|---|---|---|---|
| Model | Done for you | Done with you | Done alone |
| Cost | Expensive retainers | One-off investment | Free (but costs time) |
| Strategy | Cookie cutter | Bespoke strategy | All theory, no plan |
| Implementation | Hidden motives | Customised to your business | Bad habits |
| Flexibility | Rigid contracts | Learn in your own accounts | Boring and isolating |
| Support | Only while you pay | Holistic, ongoing option | No support at all |
I'm Hilda - Hedgehog's AI assistant. Quick ecommerce marketing answers without waiting for your next agency call.
"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."
"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."
"From the very beginning, Hedgehog have been a pleasure to work with. Incredibly organised and clear in their communication."
For most Australian ecommerce brands: Meta Ads (Facebook and Instagram) for prospecting and retargeting, Google Shopping and Performance Max for high-intent buyers, and email marketing for retention and repeat purchases. The right mix depends on your product, margins and average order value.
Yes. Most of our ecommerce clients are on Shopify, but we also work with WooCommerce, BigCommerce and custom platforms. The channel training is platform-agnostic - we focus on the marketing strategy and execution, not the website.
We don't manage your campaigns - we teach your team to manage them better. That said, most ecommerce businesses we train see significant ROAS improvements within the first month because we fix structural issues in campaign setup, targeting and creative strategy.
Email is often the highest-ROI channel for ecommerce - but most brands only have a basic welcome flow and occasional blast campaigns. We'll set up proper automation (abandoned cart, post-purchase, winback, browse abandonment) and teach your team to optimise them.
Agencies charge monthly to manage your campaigns. We charge a one-off fee to teach your team to manage them. You keep the skills, the accounts and the IP. No lock-in, no percentage-of-spend fees, no junior account managers.
Yes. GA4 setup, Meta Pixel and Conversions API, Google Ads conversion tracking and attribution modelling are all covered. We help you build a measurement framework you actually understand and trust.
Book a free 30-minute intro call with Josh. No pitch, no pressure.
