Managing an eCommerce business involves tracking multiple KPIs, from conversion rates to average order value. Hedgehog’s Ecommerce Dashboard provides a comprehensive, real-time overview of all your important metrics in one place. With this tool, you can monitor the performance of your online store.
Managing an eCommerce business involves tracking multiple KPIs, from conversion rates to average order value. Hedgehog’s Ecommerce Dashboard provides a comprehensive, real-time overview of all your important metrics in one place. With this tool, you can monitor the performance of your online store, track customer behaviour, and optimise your marketing efforts for maximum sales. Stay informed and make data-driven decisions that boost your business’s growth.
A Looker Studio template for ecommerce businesses - revenue, transactions, average order value, conversion rate, and channel attribution in one view. Connects to GA4 and Google Ads. Pull it into your Looker Studio account, connect your data sources, and you have a live reporting dashboard in under 30 minutes.
Conversion rate is the most actionable metric in ecommerce - it tells you what percentage of sessions are turning into purchases. Average for ecommerce is 1–3%; above 3% is strong. Average order value (AOV) determines how much you can afford to spend on acquisition. Return on ad spend (ROAS) tells you whether your paid channels are profitable. Revenue by channel shows which traffic source is actually driving sales, not just traffic.
Don't optimise for traffic. Optimise for revenue-per-session. High traffic and low conversion rate is a conversion problem, not a traffic problem.