Independent healthcare marketing consultant for Australian clinics, allied health providers and health tech companies. We help your team build patient acquisition and brand visibility across Google Ads, SEO, content marketing and email - while respecting the compliance and sensitivity your industry demands.
Healthcare isn't like other industries. You can't use fear-based copy in Google Ads. Your content needs clinical accuracy. Patient testimonials require consent. AHPRA compliance isn't optional. Most generalist agencies don't understand these constraints - and the mistakes they make can cost you your registration.
Healthcare marketing has unique constraints - AHPRA compliance, patient privacy, clinical accuracy. We understand these constraints and build marketing strategies that work within them, not around them.
A compliant, channel-agnostic marketing strategy for your practice or health business. Which channels to focus on, what content to create, how to measure success.
See StrategySearch campaigns for patient acquisition, compliant ad copy, location targeting and conversion tracking. Trained inside your own Google Ads account.
See Google Ads TrainingLocal SEO, Google Business Profile optimisation, medical content strategy and technical foundations. Rank for the conditions and services your patients search for.
See SEO TrainingPatient education content, condition pages, blog strategy and email newsletters that build trust and drive bookings - while staying compliant.
See Content TrainingHere's how we stack up against the two most common alternatives.
| Approach | Traditional Agency | Hedgehog | DIY / Self-Taught |
|---|---|---|---|
| Model | Done for you | Done with you | Done alone |
| Cost | Expensive retainers | One-off investment | Free (but costs time) |
| Strategy | Cookie cutter | Bespoke strategy | All theory, no plan |
| Implementation | Hidden motives | Customised to your business | Bad habits |
| Flexibility | Rigid contracts | Learn in your own accounts | Boring and isolating |
| Support | Only while you pay | Holistic, ongoing option | No support at all |
I'm Hilda - Hedgehog's AI assistant. Quick healthcare marketing answers without the agency runaround.
"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."
"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."
"From the very beginning, Hedgehog have been a pleasure to work with. Incredibly organised and clear in their communication."
Yes. We're familiar with AHPRA's advertising requirements and build them into every strategy and training session. That said, we're marketers, not lawyers - we'll flag compliance risks and recommend you have your regulatory team review content before publishing.
Google Ads (Search) and local SEO are typically the highest-ROI channels for patient acquisition. Content marketing builds long-term authority and trust. Email marketing is excellent for patient retention and re-engagement. The right mix depends on your speciality and patient journey.
Absolutely. GBP optimisation is a core part of our SEO training. For healthcare businesses, a well-optimised Google Business Profile is often the single most effective marketing asset you have.
We can help you build a review strategy that's compliant with AHPRA guidelines. There are ways to use patient feedback in marketing - they just need to follow specific rules. We'll teach your team what's allowed and what isn't.
Yes. Telehealth and digital health companies have different marketing needs to brick-and-mortar practices - often more content-driven and national in scope. We adjust the strategy accordingly.
With care. Healthcare marketing requires empathy, accuracy and restraint. We don't use fear-based messaging, clickbait or misleading claims. Every piece of marketing we help you create respects your patients and your profession.
Book a free 30-minute intro call with Josh. No pitch, no pressure - just a conversation about your practice and where marketing can help.
