Take control of your Google Ads campaigns with this detailed how-to guide, walking you through campaign setup, optimisation, and tracking.
Take control of your Google Ads campaigns with this detailed how-to guide, walking you through campaign setup, optimisation, and tracking.
A complete setup walkthrough for Google Ads campaigns - account structure, campaign types, keyword strategy, match types, ad copy, bidding strategy, and conversion tracking. Covers Search, Shopping, and Performance Max. Built for business owners and marketers setting up campaigns themselves or auditing an existing account.
Conversion tracking. Without it, Google's Smart Bidding algorithm is flying blind - it can't optimise toward the outcome you want because it doesn't know what that outcome is. Set up conversion tracking in Google Ads, verify it's recording conversions correctly, and only then set up your campaigns. Spending money without conversion tracking is one of the most expensive mistakes in Google Ads.
Search campaigns: the best starting point for most businesses. Show ads when someone searches for your service. Highest purchase intent of any channel. Performance Max: Google's automated campaign type that runs across all placements (Search, Display, YouTube, Maps). Good for ecommerce; approach cautiously for service businesses without sufficient conversion data. Shopping campaigns: for ecommerce only, shows product images with price directly in search results. Not relevant for service businesses.