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Google Ads Dashboard

Optimise your ad campaigns with our powerful Google Ads Dashboard. This dashboard allows you to track essential metrics such as clicks, impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS). With data-driven insights at your fingertips.

Optimise your ad campaigns with our powerful Google Ads Dashboard. This dashboard allows you to track essential metrics such as clicks, impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS). With data-driven insights at your fingertips, you can monitor the performance of individual campaigns, ad groups, and keywords, helping you adjust your strategies in real-time. Whether you’re focused on search, display, or shopping campaigns, this dashboard ensures you get the most out of your ad spend.

What's in this dashboard

A Looker Studio reporting template for Google Ads - clicks, impressions, CTR, average CPC, conversions, cost per conversion, and ROAS, broken down by campaign and time period. Connects directly to your Google Ads account. Copy the template, connect your account, and you have live reporting without building from scratch.

What to review in your Google Ads data weekly

Five things: (1) Cost per conversion vs. target - are you hitting your CPA goal? (2) Search terms report - what are people actually searching before clicking your ads? Any surprises, irrelevant terms, or new negative keyword opportunities? (3) Impression share - are you winning the auctions you should be winning? (4) Ad strength and asset performance - which headlines and descriptions are Google serving most? (5) Conversion tracking - are conversions being recorded correctly?

Weekly review doesn't need to take more than 20 minutes if you have a clean dashboard. The goal is to catch problems early, not to optimise everything every week.

Related resources

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