B2B Focused Decision-Maker Targeting Lead Generation

LinkedIn Ads consultant - Australia-wide.

Reach decision-makers at exactly the right companies. Hedgehog helps Australian B2B businesses build, manage and master LinkedIn advertising - from ABM campaigns to lead gen forms to full-funnel strategy. Training, strategy and ongoing support.

See LinkedIn training → Book a free chat

LinkedIn Ads

Live dashboard - This week

CTR

0.84%

CPL

$62

MQLs

SponsoredLive
Lead Gen FormLive
Message AdsTest
ConversationPlan
Doc AdsPlan

Hundreds

of marketing teams

10 years

In business

$Millions

In ad spend overseen

★★★★★

Rated on Google

The problem

Why LinkedIn Ads often disappoint - and how to fix it.

LinkedIn Ads have the best B2B targeting available anywhere. They also have the highest CPCs of any major ad platform. That gap between potential and performance is where most campaigns get stuck.

Targeting by job title alone - missing the company size, industry and seniority filters that make LinkedIn targeting precise
Running Sponsored Content with no lead gen form, losing 90% of clicks to slow landing pages
Treating LinkedIn like a direct-response channel when it's a relationship-building, pipeline-warming channel
No ABM strategy - spending budget on broad audiences instead of the specific companies worth pursuing

What we cover

LinkedIn Ads expertise across the full channel.

From Campaign Manager setup through to ABM strategy, lead quality analysis and scaling - we cover the complete LinkedIn Ads picture.

Campaign Manager setup & structure

Account setup, conversion tracking, LinkedIn Insight Tag, and campaign architecture that separates awareness, consideration and conversion objectives.

B2B audience targeting

Company size, industry, job function, seniority and skills targeting. Matched audiences from your email lists and website visitors. ABM lists from your sales team's target accounts.

Ad formats & creative strategy

Sponsored Content, Document Ads, Conversation Ads, Message Ads and Lead Gen Forms - choosing the right format for each stage of the funnel.

Account-Based Marketing (ABM)

Target specific companies by name. Build LinkedIn campaigns that warm up your sales team's target accounts before the first outreach call.

Lead gen forms & conversion tracking

LinkedIn Lead Gen Forms that convert 3–4× better than landing pages, integrated with your CRM and configured to capture the right qualification data.

Lead quality analysis & optimisation

Not all LinkedIn leads are equal. We track lead-to-opportunity conversion rates, optimise targeting for quality not just volume, and kill the campaigns that generate busy work.

How we help

Ways to work with us on LinkedIn Ads.

Training, strategy or ongoing support - pick the model that fits where you are right now.

1-1 LinkedIn Ads Training

Learn to build and manage LinkedIn Ads campaigns inside your own Campaign Manager. ABM, lead gen forms, audience targeting and bid strategies. $4,950 + GST.

See training details →

Strategy first

LinkedIn Ads Strategy

LinkedIn requires a different mindset to Google or Meta. Get a B2B-specific strategy - audience mapping, funnel design and content approach - before you commit budget.

Learn about strategy →

Ongoing support

Consulting

Monthly retainer with ongoing LinkedIn Ads support - optimising targeting, refreshing creative and making sure your campaigns keep delivering pipeline.

See support options →

What makes us different

Three ways to do marketing. Only one builds capability.

Here's how we stack up against the two most common alternatives.

Approach	Traditional Agency	Hedgehog	DIY / Self-Taught
Model	Done for you	Done with you	Done alone
Cost	Expensive retainers	One-off investment	Free (but costs time)
Strategy	Cookie cutter	Bespoke strategy	All theory, no plan
Implementation	Hidden motives	Customised to your business	Bad habits
Flexibility	Rigid contracts	Learn in your own accounts	Boring and isolating
Support	Only while you pay	Holistic, ongoing option	No support at all

Your 24/7 B2B signal detector.

LinkedIn leads are expensive. I take that personally. My job is to make sure you're not paying premium CPCs to reach people who were never going to buy. I separate the signal from the very expensive noise.

✓Separates high-intent leads from tyre-kickers
✓Analyses audience performance by company, seniority and industry
✓Flags underperforming segments before they drain budget
✓Tracks lead quality trends across campaigns
✓Surfaces the targeting combinations that actually close deals

Who we work with

LinkedIn Ads help for B2B businesses ready to build real pipeline.

B2B companies spending on LinkedIn Ads but struggling with high CPCs, low lead quality or campaigns that generate vanity metrics
Sales and marketing teams who want to run Account-Based Marketing campaigns but don't know how to set them up
Businesses selling to decision-makers (C-suite, directors, procurement) who need precision targeting, not spray and pray
Teams that have tried LinkedIn Ads before, got burned by the cost, and want to learn how to make it work properly

What clients say

Don't take our word for it.

★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."

Cass Green

Product Manager, GluteGuard

★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

Scott O'Halloran

GM, The Timber Yard

★★★★★

"From the very beginning, Hedgehog have been a pleasure to work with. Incredibly organised and clear in their communication."

Rachel Graham

CEO, Accelerate Automotive

FAQ

Common questions about LinkedIn Ads.

Why are LinkedIn Ads so expensive compared to other platforms?

Because the targeting is uniquely precise - you're paying for access to verified professional data that simply doesn't exist on other platforms. The key is making sure your CPL (cost per lead) still makes sense given your average deal size. For high-value B2B sales, LinkedIn usually pays for itself.

What's ABM and do I need it?

Account-Based Marketing means targeting specific companies rather than broad audiences. If your sales team has a list of target accounts, we can build LinkedIn campaigns that show ads specifically to people at those companies - warming them up before the first outreach. Essential for enterprise sales, very useful for mid-market B2B.

Are LinkedIn Lead Gen Forms better than landing pages?

Usually yes - they pre-fill with LinkedIn profile data, so the friction is minimal. Expect 3–4× higher conversion rates than sending people to a landing page. They work particularly well for gated content (ebooks, reports) and event registrations.

What budget do I need to make LinkedIn Ads work?

At minimum $3,000–$5,000/month in ad spend to generate enough data for meaningful optimisation. LinkedIn's minimum daily budgets and CPCs mean low budgets get eaten quickly. We'll help you structure the budget across campaign types for the best outcome.

Can LinkedIn Ads work for lead gen and brand awareness?

Yes - they serve different purposes. Brand awareness campaigns (Document Ads, video, Thought Leadership) build familiarity with your brand over time. Lead gen campaigns (Lead Gen Forms, Conversation Ads) capture intent now. A full-funnel approach usually outperforms either alone.

Do you manage LinkedIn Ads campaigns for us?

Yes, through our consulting and support program. We also train in-house teams to manage LinkedIn campaigns themselves. Many B2B clients find a hybrid works well - we set strategy and structure, the internal team handles day-to-day execution.

Ready when you are

Ready to build real B2B pipeline from LinkedIn?

Whether you want to learn it yourself or have Hedgehog run your LinkedIn Ads - let's work out the right approach for your sales cycle.

See LinkedIn training → Book a free chat