Search, Shopping, Performance Max and Display - Hedgehog helps Australian businesses build, manage and master Google Ads. Delivered by an ex-Google trainer with millions in ad spend managed and hundreds of marketing teams trained.
Google Ads is the fastest route to buyers who are already searching for what you sell. It's also one of the easiest channels to waste money on if the fundamentals aren't right. Most accounts we audit have the same handful of issues.
From strategy and setup through to ongoing management and training - we work across every part of Google Ads.
Account architecture, campaign types, ad groups and keyword strategy built for your business model. Proper match type discipline, negative keyword management and a structure that scales as you grow.
Asset groups built with the right audience signals, product feeds optimised for Shopping, and ROAS targets calibrated to what your margins actually support - not Google's defaults.
Tag setup, conversion actions, GA4 integration and attribution configured correctly. If your tracking isn't right, your bidding strategy has no data to learn from.
Responsive search ads, ad extensions and a systematic A/B testing framework so your messaging improves over time rather than by accident.
Traffic-light reviews of existing accounts. We find the wasted spend, fix the structural problems and set a new baseline to build on.
Custom dashboards that surface what to act on, a weekly optimisation rhythm, and reporting that connects ad spend to actual revenue.
Training, strategy or ongoing support - pick the model that fits where you are right now.
Learn to run Google Ads inside your own account - Search, Shopping, Performance Max - guided live by an ex-Google trainer. One month, $4,950 + GST.
See training details →Not sure which campaigns to run or how to structure your account? Get a clear Google Ads strategy built for your business goals before you spend a dollar.
Learn about strategy →Monthly retainer with a senior Hedgehogger - reviewing, managing and improving your Google Ads alongside your team every month.
See support options →Here's how we stack up against the two most common alternatives.
| Approach | Traditional Agency | Hedgehog | DIY / Self-Taught |
|---|---|---|---|
| Model | Done for you | Done with you | Done alone |
| Cost | Expensive retainers | One-off investment | Free (but costs time) |
| Strategy | Cookie cutter | Bespoke strategy | All theory, no plan |
| Implementation | Hidden motives | Customised to your business | Bad habits |
| Flexibility | Rigid contracts | Learn in your own accounts | Boring and isolating |
| Support | Only while you pay | Holistic, ongoing option | No support at all |
Look, someone has to keep an eye on your campaigns at 2am. That someone is me. I don't sleep, I don't get distracted by office snacks, and I absolutely will judge your keyword choices.
"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."
"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."
"From the very beginning, Hedgehog have been a pleasure to work with. Incredibly organised and clear in their communication."
There's no universal answer, but we generally recommend a minimum of $1,500–$3,000/month in ad spend to gather meaningful data quickly. The right budget depends on your industry, competition and goals. Too low and you won't get enough clicks to optimise - too high without the right structure and you'll burn through it fast. We'll help you work out the right number before you commit.
Search, Shopping, Performance Max, Display, YouTube and Demand Gen. We also help with feed optimisation for Shopping and restructuring accounts that have grown messy over time.
Both. Our training teaches you to run Google Ads yourself inside your own account. Our consulting and support plans give you ongoing Hedgehog involvement - reviews, management and strategy, monthly. Start with a free chat and we'll find the right fit.
Usually 2–4 weeks to get a well-structured campaign live and collecting real data. Meaningful optimisation takes around 3 months - that's when the algorithm has enough conversion data to learn and bidding strategies can really kick in. We set realistic expectations from the start.
Yes - auditing and restructuring existing accounts is a big part of what we do. Most accounts have fixable structural problems: poor campaign architecture, keyword bloat, missing negatives, broken tracking. We review everything with a traffic-light assessment and rebuild what needs rebuilding.
A few reasons: Josh is ex-Google and has worked with hundreds of marketing teams. We're senior-only - you'll never be handed to a junior. We work inside your account, not ours, so you keep full ownership. And our 'done with you' model means you actually learn what's happening rather than just getting a monthly report.
"Since Hedgehog took over our Google Ads, our cost per lead dropped by over 40% and the quality of enquiries improved dramatically."
Whether you want to learn it yourself or have us in your corner - let's work out the right fit.