Learn how to set up and manage your Google Business Profile effectively, ensuring your local business gets the visibility it deserves.
Learn how to set up and manage your Google Business Profile effectively, ensuring your local business gets the visibility it deserves.
A step-by-step guide to setting up, optimising, and maintaining a Google Business Profile - the listing that appears in Google Maps and local search results. Covers verification, category selection, business description, photos, posts, Q&A, review management, and the attributes that affect local rankings.
For local businesses, the Google Business Profile is often the first thing a potential customer sees - before your website, before your social media, before any ad. A well-optimised profile with strong reviews, accurate hours, and recent photos can generate more leads than a $500/month Google Ads spend. It's also free.
The Map Pack (the 3 local business listings that appear at the top of local search results) is the most valuable real estate in local SEO. Getting into the Map Pack requires a complete, accurate, and actively maintained Business Profile - and consistent name, address, and phone number (NAP) data across all directories.
Choose your primary category carefully - it's the most important single field. Fill in all secondary categories that apply. Add your service areas if you're not a single-location business. Upload at least 10 photos (exterior, interior, team, work in progress). Write a business description with your primary keyword. Set up Google Posts weekly or fortnightly - they show up in your profile and signal activity to Google. Enable messaging. Respond to every review.