Follow this GA4 setup checklist to turn on Enhanced Measurement, track key events, and start analysing meaningful website data fast.
This simple checklist walks you through the essential steps to get your Google Analytics 4 property tracking the right data. From enabling Enhanced Measurement to testing events in real-time, every step ensures your analytics foundation is solid.
A verification checklist for GA4 event tracking - confirming that the events most critical for business reporting are firing correctly, with the right parameters, on the right triggers. Run this after implementation or as a periodic audit to catch tracking drift before it corrupts months of data.
At minimum: page_view (automatic), session_start (automatic), scroll (enhanced measurement), click on outbound links (enhanced measurement), form submissions (custom - not automatic), phone number clicks (custom), and your primary conversion event (booking, enquiry, purchase - whatever represents your business goal).
Mark your primary conversion event as a conversion in GA4 and link it to Google Ads. This is the foundation everything else builds on. If your primary conversion event isn't tracking correctly, Smart Bidding in Google Ads is optimising for nothing.
Use the GA4 DebugView (in Admin → DebugView) while your GTM is in Preview mode to see events firing in real time as you interact with the page. Check the event name, the parameters attached to it, and the trigger that fired it. This is more reliable than looking at GA4 reports, which can lag 24–48 hours.