Crafting compelling, high-converting Google Ads is a skill that Hedgehog’s Google Ads Writer simplifies. This tool helps you create ad copy tailored to your specific audience and goals, ensuring your ads grab attention and drive clicks. By optimising your keywords, headlines, and CTAs, this tool boosts your ad performance, increasing your Return on Ad Spend (ROAS) and maximising your budget. Whether you’re targeting search, display, or shopping campaigns, this tool is your go-to for ad copy that delivers results.
What this tool generates
Responsive Search Ad copy: up to 15 headlines (30 characters each) and 4 descriptions (90 characters each). You provide your service, location, target audience, and key selling points - the GPT outputs a full RSA asset set ready to paste directly into Google Ads.
The 30-character headline constraint
30 characters is tight. Writing effective Google Ads headlines is a compression exercise. Every word needs to earn its place.
The strongest headlines fall into four categories:
- Keyword match: "Google Ads for Dentists" - tells Google and the user exactly what the ad is for
- Offer: "From $99/month, No Lock-in" - removes the click barrier before they've visited the page
- Social proof: "Hundreds of Clients Since 2016" - borrowed credibility
- Action: "Get a Free Account Audit" - explicit next step
Mix all four across your 15 headline slots.
Description line strategy
Descriptions appear below the headlines and are where you explain the offer, not just state it. Google shows 2 of your 4 descriptions per ad impression. Write them as pairs - if descriptions 1 and 2 show together, they should tell a coherent story.
What to do after generating your copy
- Check character counts - the GPT targets the limits but always verify in Google Ads editor
- Pin your most important headline (keyword match) to position 1
- Set Ad Strength to "Excellent" before publishing by ensuring diversity across headlines
- A/B test after 30 days - look at headline combination reports to see which assets Google is favouring
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