1-1 training · 8 weeks Your accounts & tools Agents you keep

AI marketing training - 1-1, in your own business

1-1 AI marketing training for business owners and marketers who want more than ChatGPT tips - real fluency, a knowledge base your AI can read, and agents doing recurring work inside your own tools and accounts. Eight weeks, delivered Australia-wide. No pre-recorded course, no generic playbook.

See if it's a fit → Book a free chat

You'll leave fluent, with agents live and a brand-QA habit - and we stick around for as long as you need us.

Josh and Teddi - your AI marketing trainers Meet your trainers
Meet your trainers

Never a junior. Never outsourced.

Every session is with Josh or Teddi directly - two humans, plus the AI agents you'll leave running.

Josh Berg
Josh Berg
Strategy Lead

Has worked with hundreds of marketing departments. Specialises in the unique nuances of each business, and runs the creative side of every program.

Teddi Russell
Teddi Russell
Head of Implementation & Systems

Trains you on the platforms, the systems, the AI and the reporting - and makes the technical side feel simple.

Is AI marketing training right for you?

Answer 5 quick questions to see if training's the right fit for you.

What best describes your role?
How big is your marketing team?
Are you currently using AI in your marketing?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?

Your result is on the next screen. We'll follow up with the right program for you.

No spam, no mailing list. We'll only use this to follow up about your training.

✓
You're a great fit.

This training was built for teams like yours.

Training is $4,950 + GST for one channel.
Add an extra channel from $2,750 + GST.

Like to book a meeting? Grab a free intro call with Josh to discuss your training program.

Free. 25 minutes. No obligation.

🌱
Honestly? Not yet.

We said we'd tell you straight. Under $1,000 a month, paid training isn't the best use of your money. Build momentum with our free resources first, then come back when there's budget to put behind what you learn.

Browse our free resources →

Think we've got it wrong? Book a chat anyway.

For larger teams, we have a custom program.

Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.

✓ No obligation ✓ Response within 1 business day ✓ We'll tell you if we're not the right fit
Availability
We take on 3 new clients a month.
JulyFully booked ✅
August1 spot
September1 spot
October2 spots
November3 spots
How we work

Things we're about.

What we actually care about - and what you can hold us to.

Fluent by week 2. Agents live by week 7.Then week 8 weaves it all into your week - a knowledge base, agents and a brand-QA habit that are yours, running on autonomy.

Custom AI plan, never a generic playbook

Your plan is built around where AI saves your business the most time - not copy-pasted from the last client. Generic playbooks are the churn-and-burn approach, and they never hold.

Practical learning, in your own tools

You learn by doing - connecting your brand docs, site and CRM, and getting agents live in your own accounts. Not watching someone else's demo.

The numbers that matter

Hours saved, agents live, and where AI is still guessing. We teach you the handful of signals that matter - and give you permission to ignore the rest.

Good outputs, never AI slop

We show you how to mass-produce content and creative that's actually good - built to ship, not churned out and hoped for.

Around as long as you need us

The goal is your independence. But if you ever want backup - a check-in, a second opinion - we're right here.

Your 8-week journey · kick-off to independent

First, get fluent. Then, your agents go live.

A guided 1-1 program inside your own tools and accounts, over eight weeks - each bubble is the week it runs. Click any module to see what's inside.

3 x 1-1 sessions Knowledge base built Agents live week 7 Skills yours forever 24-hour email support
First, get fluentWeeks 0-2 · three sessions · the tools that matter
Week 0
1-1 session

Your custom AI plan

You leave with: your AI plan, and the right tools installed and configured.

A deep-dive into your business and where AI can save you the most time - so your AI plan is built custom to you, never a generic playbook. Set up on the right tools.

  • Week 01-1 sessionA deep-dive into your business and where AI can save you the most time, then your AI plan. Set up on the right tools.
You leave with: your AI plan, and the right tools installed and configured.
Weeks 1–2
2 x 1-1 sessions

Fluent, fast

You leave with: real fluency - prompts, workflows and judgement you use the same day.

The handful of AI tools worth your time, prompting that actually works, and a clear sense of what AI is brilliant at - and where it still needs you.

  • Weeks 1-22 x 1-1 sessionsThe handful of AI tools worth your time, prompting that actually works, and where AI still needs you.
You leave with: real fluency - prompts, workflows and judgement you use the same day.
Weeks 3–4
AI reads your business

Build your knowledge base

You leave with: a knowledge base your AI can read - your brand, your data, your history.

Connect your brand docs, site, CRM and past campaigns so your AI can actually read your business - not guess at it. Every output stays on-brand.

You leave with: a knowledge base your AI can read - your brand, your data, your history.
Then, your agents go liveWeeks 5-8 · real recurring work · running on autonomy

Weekly sessions to stand up our agent infrastructure as your own, then set agents loose on real recurring work - it runs, you approve. A couple of hours of good-student homework between sessions is where the habit is built.

Week 5

Infrastructure

Stand up our agent stack - start with ours.

Week 6

Make it yours

Extend the agents around your workflows.

Week 7

Agents live

A real recurring job - it runs, you approve.

Week 8

The habit

Knowledge base, agents & brand-QA woven into your week.

You leave with: a knowledge base your AI can read, agents doing real recurring work, and the habits to keep every output on-brand - without us.

Never stuck: 24-hour email support the whole program, and every session recorded - rewatch anything, search the transcript.

AfterYou're the marketer now.Independent · Confident · Yours. We're gone - and it feels completely normal.
Sound like your next 8 weeks? Check your fit →
What you'll learn

Not prompts. Operations.

By week 8 your team runs a real AI-augmented marketing operation - not a ChatGPT sidebar. Here's what's on the curriculum.

01

How to think in agents

Stop treating AI as a chat window. Learn to design agents with roles, context, guardrails and handoffs - applies whether you're on Claude, ChatGPT or a full agent stack.

02

Build your knowledge base

The single biggest reason AI marketing feels generic: no context. We show you how to connect brand docs, site, CRM and past campaigns so AI reads your business, not a stranger.

03

Brand QA & AI slop filters

Every AI output needs a brand and copy QA layer before it ships. Learn how to build one - what to check for, how to prompt for it, what to never skip.

04

Content pipelines

End-to-end workflow: brief, draft, QA, publish. AI does the bulk of the work, you own the judgement calls that matter - across blog, social, email and ad copy.

05

Reporting & analysis

Get AI to read your GA4, Search Console, Google Ads, Meta and CRM data and draft a trustworthy report - with a QA layer so the numbers never hallucinate.

06

Honest tool selection

Claude vs ChatGPT, and the category tools for creative and reporting. We tell you what's worth paying for right now, what's hype, and what's about to change.

What this is NOT

This isn't "how to write better prompts." If you want prompt tips, YouTube is free. This is about how to operationalise AI across your marketing function - with guardrails, QA and a workflow your team actually trusts.

Yours to keep

Your AI agents - yours to keep after training.

Five agents, set up in your own tools during training - still running long after we're gone.

Content Agent

Drafts on-brand content from your brief.

Creative Agent

On-trend, lo-fi & branded creative.

Campaign Ideation

Hooks, personas & angles.

Reporting Agent

Your numbers, on demand.

Brand QA Agent

Keeps every output on-brand.

What's included

Everything you need. Nothing you don't.

8 weeksWeekly 1-1 sessions · live video · Australia-wide
Your own tools
  • ✓
    Weekly 1-1 live sessionsScreen-shared video calls with Josh or Teddi - never a group webinar.
  • ✓
    Built in your own tools & accountsYour brand docs, site, CRM and campaigns connected - never a sandbox.
  • ✓
    Every session recordedRewatch anything later, with searchable transcripts.
  • ✓
    24-hour email supportA real answer within one business day, for the whole program.
  • ✓
    Your own AI toolkitInstalled and configured for your marketing workflows from week 0.
  • ✓
    Agents yours to keepContent, Creative, Campaign, Reporting & Brand QA agents, running after we leave.
Take the quiz →

Part of our Training program - add a second channel later at a reduced rate, since we've already learned your business.

Who it's for

Who this training is for. And who it isn't.

We'll tell you honestly if we're not the right fit - that's exactly what the fit quiz checks.

This is for you if...

  • You're done pasting into ChatGPT - you want a real operation, not sidebar tips.
  • You've got brand docs, a CRM, a website - ready for AI to actually read them.
  • You want agents, not one-off outputs - recurring work that runs itself.
  • You're bringing AI in-house - and want it set up properly, not bolted on.

Probably not, if...

  • You don't want to touch your own tools - we teach; we don't take over.
  • You want a 2-hour prompting workshop - skills take 8 weeks, not 2 hours.
  • No budget behind AI yet - theory alone doesn't stick.
  • You're after generic prompt tips - YouTube is free for that.
Real results

Not hypotheticals. Here's what people say.

"Josh & Teddi are fantastic to work with. Extremely knowledgeable at both a strategic and technical level - it makes you feel in control and confident in the decisions being made."
Josh Byron · Spendable
★★★★★

"Extremely capable in SEO, strategy, sales funnels, automated email sequences and paid advertising. A grassroots approach that understands small business."

AB
Andrew Bennetto
Hedgehog client
★★★★★

"The team at Hedgehog didn't just tell us what to do - they taught us how to do it ourselves."

AW
Ange Wall
Accelerate Automotive
★★★★★

"They avoid the confusing lingo a lot of agencies use to keep you in the dark, and actually show you how to manage things on your own."

EL
Erin Leckie
Vitura
★★★★★

"Hedgehog's flair for digital marketing strategy is second to none. An expert in Google Ads, Facebook Ads, website SEO and content strategy."

KH
Kerri-ann Hogan
Narangba Timbers
★★★★★

"His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."

MY
Michael Yole
Visions Fitness
★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."

CG
Cass Green
Product Manager, GluteGuard
FAQ

Common questions about AI marketing training.

How long does AI marketing training take?

The program runs over eight weeks. Three 1-1 sessions get you fluent in weeks 0-2, then weeks 3-4 build your knowledge base - your brand docs, site and CRM connected so your AI actually reads your business. From week 5, weekly sessions stand up your agents until they're live on real recurring work by week 7. Week 8 weaves it all into your week.

How is this different from AI Engineering?

AI Engineering is where we build and install a custom agent stack into your business end to end - a done-for-you job. AI Marketing training is where we teach you and your team to design and run AI marketing operations yourselves, inside your own tools, over eight weeks. Most clients do training first and consider Engineering later if they want a full multi-agent build.

Do I need a technical person on my side?

No. We focus on the marketing ops layer - prompts, knowledge base, agents, brand QA - which a marketing lead can own end-to-end. If you decide later to graduate to AI Engineering (real multi-agent infrastructure), you'd want an internal dev or fractional CTO then.

Which AI tools does it cover?

We cover the handful of AI tools actually worth your time for marketing - Claude and ChatGPT, plus the category tools for creative, content and reporting. We're honest about what's worth paying for right now and what's hype; your stack is chosen in week 0, based on your budget, team size and what you already use.

Will this replace Content Marketing training?

No - they're complementary. Content Marketing training teaches you what makes good content and how to publish it. AI Marketing training teaches you how to produce that content faster with agents and a consistent, on-brand voice. Most clients run both over time.

Who actually delivers the training?

Josh Berg and Teddi Russell - Hedgehog's Strategy Lead and Head of Implementation & Systems. Between them they've worked with hundreds of marketing teams. You'll never be handed off to a junior or an outsourced contractor.

Is this an AI marketing course, or 1-1 coaching?

Honestly, a bit of both - and not quite either. It's not a pre-recorded course you watch alone, and it's not generic classroom coaching. You get 1-1 video sessions with a real trainer, working inside your actual tools and accounts on your actual campaigns and content. Think coaching with a curriculum.

Do you run in-person AI marketing classes in Melbourne?

No - and we'd rather be upfront about that than promise something we don't deliver. Every session is live 1-1 video, delivered Australia-wide and internationally, inside your own tools and accounts. Most clients find this works better than in-person: you can screen-share your real workflows and rewatch any session afterwards.

AI Marketing training

Ready to own your AI marketing?

Eight weeks, inside your own tools and accounts. Take the 30-second quiz to see if it's a fit — we'll send pricing through before any call.

See if it's a fit → Book a free chat

No obligation. If training isn't right for your business, we'll tell you - and point you at what is.

Hilda
Explore more All training · Google Ads training · SEO training · Not sure which channels? Strategy → · Want a senior marketer embedded? Consulting →