From technical audits to content strategy to local SEO - Hedgehog helps Australian businesses rank higher, earn more organic traffic and reduce reliance on paid ads. Training, strategy and consulting available.
SEO is one of the highest-ROI long-term channels available. It's also one of the most misunderstood. Most businesses either skip the fundamentals or chase tactics that worked three years ago.
From technical foundations to content strategy to local and generative engine optimisation - we cover the full SEO picture.
Site architecture, crawlability, Core Web Vitals, canonical tags and indexing issues. The technical foundations that either support or undermine everything else you do.
Find the terms your audience actually searches for, map them to buyer intent stages, and prioritise based on volume, difficulty and commercial value.
Title tags, meta descriptions, headings, internal links and content structure optimised so every page has the best possible chance of ranking.
Pillar pages and supporting content clusters that build topical authority - the approach Google rewards with sustained ranking improvements.
GBP optimisation, review management, local citations and map pack strategies for businesses that need to win in their area.
Structuring your content to appear in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews) - the new frontier of search visibility.
Training, strategy or ongoing support - pick the model that fits where you are right now.
Learn to manage your own SEO - technical, content and local. Hands-on inside your own site, guided by a senior Hedgehogger. One month, $4,950 + GST.
See training details →Not sure where to start? Get a clear SEO roadmap - what to fix, what to create, what to ignore - before you invest in execution.
Learn about strategy →Monthly retainer with a senior Hedgehogger - tracking rankings, reviewing content and keeping your SEO moving forward every month.
See support options →Here's how we stack up against the two most common alternatives.
| Approach | Traditional Agency | Hedgehog | DIY / Self-Taught |
|---|---|---|---|
| Model | Done for you | Done with you | Done alone |
| Cost | Expensive retainers | One-off investment | Free (but costs time) |
| Strategy | Cookie cutter | Bespoke strategy | All theory, no plan |
| Implementation | Hidden motives | Customised to your business | Bad habits |
| Flexibility | Rigid contracts | Learn in your own accounts | Boring and isolating |
| Support | Only while you pay | Holistic, ongoing option | No support at all |
SEO is a marathon, not a sprint. Fortunately, I have excellent stamina and zero patience for pages that load slowly. I'll keep watch on your rankings while you focus on actually running your business.
"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."
"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."
"From the very beginning, Hedgehog have been a pleasure to work with. Incredibly organised and clear in their communication."
Honestly, 3–6 months to see meaningful movement - sometimes longer in competitive industries. SEO compounds over time: the work you do now builds authority that pays off 6–12 months later. We set realistic expectations and focus on building the right foundation from the start.
Yes. Local SEO (map pack, GBP, local citations) and national/international SEO are different strategies but we cover both. Most Australian small businesses need a local SEO foundation before going broader.
SEO (Search Engine Optimisation) focuses on ranking in traditional search results. GEO (Generative Engine Optimisation) is about structuring your content to appear in AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. Both matter now, and we cover both.
Content strategy is included - we map out what to create and why. Actual content production can be done by your team or we can connect you with writers. Our content marketing training and consulting covers the full creation process.
Yes. Technical audits and remediation are a core part of our SEO work. We identify issues in a traffic-light format, prioritise them by impact, and either fix them directly or guide your developer team through the changes.
Senior-only delivery, no handoffs to juniors. We work inside your accounts and your site. Our 'done with you' model means you build capability in-house, not dependency on us. And we're transparent - you'll always know what we're doing and why.
Whether you need a technical audit, a content strategy or someone to train your team in SEO from the ground up - let's work out the right approach.