Blog & SEO Content Editorial Planning Content Systems

Content marketing consultant - Australia-wide.

Content that ranks, earns trust and drives leads - not just fills a content calendar. Hedgehog helps Australian businesses build content marketing systems that work: strategy, creation, distribution and measurement. Training, strategy and consulting available.

See content training → Book a free chat

Content

Live dashboard - This week

Posts

Reach

47k

Eng

5.8%

BlogWeekly
LinkedInDaily
NewsletterBi-weekly
YouTubeMonthly
PillarsLive

Over 1,000

Teams trained

10 years

In business

$Millions

In ad spend overseen

★★★★★

Rated on Google

The problem

Why most content marketing doesn't deliver results.

Content marketing is one of the most powerful long-term growth channels. It's also the easiest to do with lots of effort and minimal return. Most businesses produce content without a strategy - and wonder why organic traffic isn't growing.

Publishing blogs and social posts regularly but not targeting keywords anyone actually searches for
No pillar content strategy - individual articles with no internal linking structure connecting them
Content created for the website, then posted to social once and never touched again - no distribution plan
Zero way to measure whether content is driving traffic, leads or any business outcome

What we cover

Content marketing expertise across the full channel.

From strategy and editorial planning through to SEO writing, distribution and performance measurement - we cover the complete content picture.

Content strategy & topic clustering

Pillar pages and supporting content clusters that build topical authority. A keyword-driven content map that tells you exactly what to create, in what order, and why.

Editorial calendar & workflow

A repeatable system for planning, briefing, creating and publishing content. Built around your team's capacity - realistic, not aspirational.

SEO writing & on-page optimisation

Long-form content that ranks: proper keyword integration, header structure, internal linking, schema markup and meta optimisation for every piece.

Content repurposing & distribution

Turn one piece of content into ten. Blog to email to social to video to podcast clip - a distribution system that multiplies the return on every piece you create.

Content audits & consolidation

Review your existing content library, identify what to keep, update, consolidate or remove, and redirect the traffic from underperforming pages to what matters.

Content measurement & ROI

Connect content to traffic, leads and revenue. GA4 setup for content attribution, keyword ranking tracking, and monthly reports that show the actual business impact.

How we help

Ways to work with us on content marketing.

Training, strategy or ongoing support - pick the model that fits where you are right now.

1-1 Content Marketing Training

Learn to build a content strategy, editorial calendar and distribution system that drives real results. SEO writing, measurement and workflow. $4,950 + GST.

See training details →

Strategy first

Content Marketing Strategy

Not sure what to write, where to publish or how to make content drive results? Get a content strategy that maps to your audience, your SEO goals and your business outcomes.

Learn about strategy →

Ongoing support

Consulting

Monthly retainer with ongoing content support - editorial planning, content reviews, SEO guidance and keeping your content engine running consistently.

See support options →

What makes us different

Three ways to do marketing. Only one builds capability.

Here's how we stack up against the two most common alternatives.

Approach	Traditional Agency	Hedgehog	DIY / Self-Taught
Model	Done for you	Done with you	Done alone
Cost	Expensive retainers	One-off investment	Free (but costs time)
Strategy	Cookie cutter	Bespoke strategy	All theory, no plan
Implementation	Hidden motives	Customised to your business	Bad habits
Flexibility	Rigid contracts	Learn in your own accounts	Boring and isolating
Support	Only while you pay	Holistic, ongoing option	No support at all

Your 24/7 editorial producer.

I've read more blog posts than any hedgehog should have to. The good news? I know exactly what works, what doesn't, and what your competitors are ranking for that you're not. Let's fix that.

✓Plans and maintains your content calendar
✓Generates detailed content briefs from real search data
✓Tracks which pieces are driving results and which are gathering dust
✓Identifies repurposing opportunities across channels
✓Keeps your publishing cadence on track - no more pushing it to next week

Who we work with

Content marketing help for businesses serious about organic growth.

Businesses that know they need content but keep pushing it to next month because they don't have a plan or system
Marketing teams producing blogs, social content or videos without a strategy connecting it to business outcomes
Brands that want to build organic authority in their space but don't know how to structure content for SEO and distribution
Anyone tired of 'content for content's sake' who wants a system that drives traffic, leads and measurable ROI

What clients say

Don't take our word for it.

★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."

Cass Green

Product Manager, GluteGuard

★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

Scott O'Halloran

GM, The Timber Yard

★★★★★

"From the very beginning, Hedgehog have been a pleasure to work with. Incredibly organised and clear in their communication."

Rachel Graham

CEO, Accelerate Automotive

FAQ

Common questions about content marketing.

How long does it take for content marketing to produce results?

SEO-focused content typically takes 3–6 months to start ranking and driving meaningful organic traffic. Content for social and email can drive engagement faster. The key is publishing consistently over time - content compounds, and a year of consistent output is genuinely transformative.

Do you write content for us, or teach us to do it ourselves?

Both. Our consulting service includes content strategy, briefs and review. Actual writing can be done by your team or we can connect you with writers we trust. Our content training teaches your team to produce SEO-optimised content themselves.

What's the difference between content marketing and SEO?

They're deeply connected. SEO tells you what to write about (keyword research, intent mapping, competitive gaps). Content marketing is how you write it and distribute it. Good content marketing is almost always built on an SEO foundation.

How much content do we need to publish?

Quality beats quantity every time. One well-researched, properly optimised 1,500-word piece beats ten thin articles. Most businesses are better off publishing less and doing it properly than flooding their blog with content that never ranks.

What if we already have a lot of existing content?

A content audit is usually the best starting point. We review what exists, identify which pieces are worth improving, which should be consolidated and which should be removed. Most sites with large content libraries are sitting on significant traffic opportunities.

Can content marketing work for B2B as well as B2C?

Absolutely - often more so. B2B buyers research extensively before engaging with sales. High-quality content that answers their questions builds trust, improves search visibility and generates leads from buyers who are already educated and interested.

Ready when you are

Ready to build a content engine that actually works?

Whether you need a strategy built from scratch or help scaling what you've already got - let's work out the right approach.

See content training → Book a free chat