“Invest the money and do it.”
Tomislav & VukAlpha Abilities · 0:44
Australian ads training, human-led and AI-assisted
You're about to run your own Meta and Google Ads.
Simple workflows. Short videos. People you can talk to.
And, if you want them to, our AI agents do the heavy lifting on your strategy, ads and landing pages.
Free for 7 daysFive ads made for youNo card needed. Add one any time to open everything
CoursesThe why, the how, then get it done with AI
AI agentsHedgehog-trained superpowers that live in your Claude
LiveLibraryGlossaryTemplatesCalculator+ more
ResourcesAll there when you need it
5.0
★★★★★
on Google reviewsbusinesses training
in the portal
in the portal
In their words
They run their own ads now.
“Helped me personally with my own digital marketing skills.”
Ange WallAccelerate Automotive · 0:57
“A fantastic way to keep those skills in-house.”
Joel ParkerThorne Harbour Health · 1:15
Real people
The people behind the portal.
Trainers who have run hundreds of ad accounts, on call every week.
Josh BergFounder & Head of StrategyEx-Google15+ years in digital marketing and hundreds of teams trained. Built the portal because he'd rather teach you your own account than gatekeep it.
Teddi RussellHead of Training and ImplementationEx McPherson's, Blackmores15 years in marketing, including digital at McPherson's. Connects every platform, builds the campaigns and runs the reporting. Email is her happy place.
Kelvin ZhuSenior trainerEx Web Profits, EucalyptusGrowth marketer from high-performing startups and an ex-agency principal consultant. Runs Meta and Google end to end, sharp on conversion rate and lifecycle marketing.
Yesica AlfonsoSenior trainer400+ businesses trainedTurns what feels complicated into clear, achievable steps. A hands-on teacher who gets you building in the account, not watching her build it.
What you get
Four things that get you running your own ads.
Hedgehog teaches you to run your own Meta and Google Ads: plan your strategy, make your ads and landing pages, build your campaigns and read your results. It all sits behind four doors.
1:55Module 1 · Lesson 1How we think about ads
One ad for every stage of awareness, shown to a broad audience.
- Watch the video
- Read the notes
- Make your first ads
Campaign ideasAd creativeLanding pagesCampaign builderWeekly reports
Should I increase my budget?Wait until Sunday so we see the full week, then scale by about 20%.
Wait until Sunday so we see the full week, then scale by about 20%.KelvinLive nowTeddiTomorrowYesicaThursdayattribution
VideoWhich ad really made the sale?AI agentAttribution check for your reportPromptCompare Meta and GA4 numbers
What you'll learn
Five modules. Human-led, AI-assisted.
The same five modules for Meta and Google Ads. Real trainers teach you how it all works, and your AI agents help with the making.
1
Strategy
Who to reach, what to offer and what to spend. Your agents help you think it through, then write up your plan.
2
Make your ads
Your agents make the ideas, creative and copy for every stage of the funnel. You choose what runs.
3
Make your landing pages
Your agents build pages that turn clicks into enquiries and sales. No developer needed.
4
Build your campaigns
We walk you through Ads Manager and Google Ads step by step. Your agents draft the campaign for you to check.
5
Reporting and optimisation
Your agents read your numbers each week and suggest what to change. You make the call.
Every module, three parts
1The whyWhat works and why
2The howHow to get it done, step by step
3Get it done with AIYour agents do the heavy lifting
Three ways to learn
Choose the right path for you.
Go and Guided start with 7 days free.
Go
Start today and get your ads live fast, with help whenever you need it.
$197 / month
Free for 7 days, or add your card any time to unlock the full course and your AI agents. Add it before they end and your first month is half price, $98.50. Cancel any time.
- Meta and Google Ads modules
- AI agents for ideas, ads, pages, builds and reports
- Weekly live calls and private Q&A
Guided
Personalised 1-1 with your own trainer, inside your own ad account.
$5,950 + GST per channel
In 3 payments, or $5,450 + GST paid upfront.
- Lifetime access to your agents and portal, kept up to date
- Everything in Go
- 6 private sessions
- Live by week 2, independent by week 8
Group
A private cohort for your group: live training, plus portal access for everyone.
$500 per person
Groups of 30+, from $15,000 for 30.
- Your own private portal
- Live group sessions
- A shared group Q&A
Compared with an agency
Typical agency$3,300+ a monthEvery month, in their accounts
Go$197 a monthCancel any time, in your accounts
Guided$5,950 + GSTPer channel, in 3 payments. Yours to keep, skills and all
Not sure? Compare all three paths
How it works
Explore free for 7 days.
1
Sign up in 30 seconds
Business name, email, website. No card needed. Add one any time to open everything.
2
Explore the portal
Do the first module of each course, join a live call and get five ads made for your business. The rest of each course and your AI agents unlock as soon as you add your card.
3
Pick your path
Stay on Go, or step up to Guided any time.
Is this for you?
Built for people who want to run their own ads.
A great fit if you
- Want to run your own Meta or Google Ads
- Are open to AI helping with your ads, pages and plans
- Want real people to check your work and answer questions
Not the right fit if you
- Want someone else to run your ads for you
New to AI? That's fine. The lessons, support and resources all work without it. If you want the AI agents, we set them up with you when you join. They run in Claude, about $30 a month.
Free ads calculator
Not sure ads are for you? Do the maths first.
Put in your numbers and see what a month of ads could bring in.
Each month, that's about
38leads
9new customers
$5,400in sales
About $3.60 back for every $1 on ads.
Open the full calculator, with benchmarks for your industryQuestions
Quick answers.
What happens after the 7 days?
Nothing, unless you choose. Joining unlocks every module and your AI agents. Join before they end and your first month is half price, $98.50, then $197 a month. No contract, cancel any time.
Can I unlock everything during my free week?
Yes. Add your card and every module and your AI agents open straight away. Nothing is charged until your 7 days end, and your first month is half price, $98.50, then $197 a month. Cancel before then and you pay nothing.
Meta or Google?
With Go you get both, so you can try each. Most teams start on Meta, and Google suits people searching for you right now. For the 1-1, pick one channel (or add a second), and the quiz helps you choose.
What do the AI agents need?
A Claude Pro account, about $30 a month. That's all. We help you set them up.
Who owns the accounts?
You do. Your ads, pages and data are built in your accounts, in your name, and stay yours if you leave.
Running your own ads is one click away.