Google Ads Training
Personalised 1-1 training from award-winning
Google Ads experts
Get a clear understanding of how to run your own Google Ads account.
Google Ads isn't that hard
Managing your own ads isn't actually that hard, unlike some people in the industry would have you believe. You can do it and we want to show you how.
Whether you're new to Google Ads or are currently in the weeds, we are here to assist you in getting the most out of the platform.
Google Ads is a never-ending changing beast. Buttons move, settings shift and best practices are always changing.
We stay abreast with the latest Google Ads strategies, keeping our finger on the pulse of what works and simplifying it for our clients so that you can manage your own Google Ads with confidence.
Hi 👋 we're your google ads experts.
We are digital marketing consultants who assist small and medium businesses take control of their marketing.
Because nothing quite gets the job done like in-house passion.
We're a good fit if ...
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You work in or are a small or medium sized business.
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You’re looking to improve your Google Ads results or upskill in Google Ads.
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You want to learn the basics, intermediate or advanced elements of Google Ads - we cater to all levels.
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You’re willing and ready to learn how to manage an effective Google Ads account.
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You are sick of learning the hard way - failing your DIY or impersonal courses - and want a tailored, personal approach.
Google Ads Training Services
Choose from a variety of Google Ads Training options built for small and medium businesses at any stage of their Google Ads journey.
Why Hedgehog?
Learn in your own accounts
We train you inside of your own account so that all information is personalised and specific to your unique requirements.
Ongoing email support
We don't believe in training you up and leaving you out to dry. We provide ongoing email support so that you can ask those pesky questions that inevitably come up.
You work directly with experts
We've helped over 200 businesses in Australia and around the world to run Google Ads. I've learned the hard way so you can do it the easy way.
Tailored training for you
We don't provide a one size fits all training course. Before we get started we'll host a briefing to understand your specific needs.
Technical and creative suggestions
Our bread and butter is the technical side of things, but as we all know - creative is the juice that powers your ads. We can speak to both elements.
Tips and tricks to simplify your ads
We want to make your ad management easier, not harder - we'll give you tips of the trade to speed things up.
Set Up & Handover Program
In 5 weeks, I'll provide you with a clear understanding of how to effectively run your own Google Ads account
After 5 weeks, you'll have campaigns up and running and be confidently managing your account.
What you get
week 1 Briefing session to align objectives
1 hour call
The first step is to bring me up to speed with everything about your business so that I can suggest the correct account structure. You will answer a pre-workshop questionnaire regarding your services/products, goals, previous and future campaigns and more. We will then run through your answers in a dedicated briefing session.
week 2 Platform summary and account strategy
2 hour call
I will run you through a summary of the Google Ads Manager, so that you are comfortable with the tool you will be working in. I will present your account strategy to you, so that we can both agree on how the account should be set up.
week 3 Creative planning
2 hour call
Learn which creative will be best performing for your niche and how to create content that performs well on Google, for different ages and demographics.
week 4 Campaign set up
2 hour call
We'll follow the strategy set to create your campaigns. Depending on your business, we will cover Search, Performance Max (YouTube, Search, Maps, Display, Discover), Shopping and Display.
week 5 Reporting and optimisation
1 hour call
Learn what data to look for when running a report and how to see which ads, ad sets and campaigns are best performing. Discover which metrics help you to break apart ad performance so that you can hone in on the best piece of creative and targeting.
Interested? Book in below.
Other Services
Why Hedgehog?
Learn while building your own ads
We'll get you up and running with a custom built account, while training you on how to run everything on your end.
Ongoing email support
We don't believe in training you up and leaving you out to dry. We provide ongoing email support so that you can ask those pesky questions that inevitably come up.
You work directly with experts
We've helped over 200 businesses in Australia and around the world to run Google Ads. I've learned the hard way so you can do it the easy way.
Not ready to start a digital marketing coaching program? Book a one-off digital marketing plan or coaching session.