1-1 training · 2 months 6 live sessions Your own account

Google Ads training - 1-1 in your own account

1-1 Google Ads training and coaching inside your own account - for business owners and marketers who want to stop guessing and start running Search, Shopping, PMax and Display themselves. Two months, six live video sessions, delivered Australia-wide. No pre-recorded course, no generic slides.

See pricing → Book a free chat

You'll know how it works, why it works, and what to do next - and we stick around for as long as you need us.

Josh and Teddi - your Google Ads trainers Meet your trainers
Meet your trainers

Never a junior. Never outsourced.

Every session is with Josh or Teddi directly - the same two people named in every Google review on this page.

Josh Berg
Josh Berg
Founder & Head of Strategy

Ex-Google, 15 years in digital marketing, and has worked with hundreds of teams on Google Ads. He built this program because he'd rather teach people their own accounts than gatekeep them.

Teddi Russell
Teddi Russell
Head of Training & Implementation

Runs the day-to-day delivery of the program - session pacing, account audits, and making sure nothing falls through the cracks from kick-off to hand-over.

Is this training right for you?

Answer 5 quick questions to see if you're a fit - your pricing is on the result screen.

What best describes your role?
How big is your marketing team?
Are you currently running Google Ads?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?

Your result is on the next screen. We'll follow up with the right program for you.

No spam, no mailing list. We'll only use this to follow up about your training.

✓
You're a great fit.

This training was built for teams like yours.

Training is $4,950 + GST for one channel.
Add an extra channel from $2,750 + GST.

Like to book a meeting? Grab a free intro call with Josh to discuss your training program.

Free. 25 minutes. No obligation.

🌱
Honestly? Not yet.

We said we'd tell you straight. Under $1,000 a month, paid training isn't the best use of your money. Build momentum with our free resources first, then come back when there's budget to put behind what you learn.

Browse our free resources →

Think we've got it wrong? Book a chat anyway.

For larger teams, we have a custom program.

Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.

✓ No obligation ✓ Response within 1 business day ✓ We'll tell you if we're not the right fit
3 spots available this month
How we work

Things we're about.

What we actually care about - and what you can hold us to.

Live by week 2. Independent by week 8.We know 8 weeks is a long time. We care about outcomes, and that's how long it takes to get you properly up and running.

Custom strategy, never cookie-cutter

Your plan is built around your business, your market and your margins - not copied from the last client. Cookie-cutter is the churn-and-burn approach, and it never holds.

Practical learning, in your accounts

You learn by doing - building real campaigns in your own account and getting them live. Not watching someone else's demo.

The numbers that matter

Cost per lead. Conversion value. Wasted spend. We teach you the handful of metrics that drive decisions - and give you permission to ignore the rest.

Good ads, good landing pages

We show you how to make things that are actually good - ads, pages and creative crafted to convert, not churned out.

Around as long as you need us

The goal is your independence. But if you ever want backup - a check-in, a second opinion - we're right here.

Your 2-month journey · kick-off to independent

Four modules. Six 1-1 sessions. You leave running it yourself.

A guided 1-1 program inside your own Google Ads account, built around four modules over eight weeks - each bubble is the week it runs. Click any module to see what's inside.

4 modules 6 1-1 sessions Live on real budget Skills yours forever 24-hour email support
Week 0
Module 1Discovery & Business Alignment

Your custom strategy

You leave with your strategy - structure, keywords and messaging - plus your AI toolkit installed.

We get to know your business - your goals, your customers and what makes you different - so your Google Ads are built custom to you, never off a template.

  • Week 01-1 sessionKick-off & a deep-dive into your business, then your custom strategy. Set up with our AI tools.
You leave with: your strategy - structure, keywords and messaging - plus your AI toolkit installed.
Week 1
Module 2Creative & Landing Pages

Make your ads & landing pages

You leave with high-intent search ads and landing pages, ready to launch.

This is where most of your results come from. We build your landing pages, ads & copy with you - then teach you to make more yourself, fast, with AI.

  • Week 11-1 sessionLanding pages, responsive search ads & copy - built with you, produced fast with AI.
You leave with: high-intent search ads and landing pages, ready to launch.
Week 2
Module 3Platform 101 + Campaign BuildCampaigns go live

Launch day

You leave with your campaigns live on real budget, and you at the controls.

Conversion tracking, audiences and campaign build, set up the right way. You build the campaigns, you press go - we're right next to you the whole time.

  • Week 21-1 sessionPlatform orientation, audiences & conversion tracking, campaign build - campaigns go live.
You leave with: your campaigns live on real budget, and you at the controls.
Weeks 3–8
Module 4Report & Optimise

Practice makes perfect

You leave with a live, optimised account and the confidence to run it without us.

A simple rhythm: a session with us, then a week running it yourself on live campaigns. By the end, running it without us feels completely normal - because you've already been doing it.

  • Week 3Self-runYou run it - campaigns live, real data gathering.
  • Week 41-1 sessionRead your reports & optimise together.
  • Week 5Self-runYou run it - optimisations take effect.
  • Week 61-1 sessionCheck-in & Q&A - roadblocks removed.
  • Week 7Self-runFully independent - we're on standby.
  • Week 81-1 sessionWrap-up, handover & your reporting framework.
You leave with: a live, optimised account, a reporting framework you can read in minutes, and the confidence to run it without us.

Never stuck: 24-hour email support for the whole program - and every session is recorded, so you can rewatch anything and search the transcript.

AfterYou're the marketer now.Independent · Confident · Yours. We're gone - and it feels completely normal.
Sound like your next 2 months? Check your fit →
What you'll learn

Google Ads, end to end.

01

Account structure and campaign types

Learn how to organise campaigns, ad groups, and ads for maximum control and clarity. We set up a structure that scales with your business.

02

Keyword research and match types

Discover how to find the right keywords, understand broad, phrase and exact match, and build keyword lists that attract buyers, not browsers.

03

Ad copy writing and testing

Write responsive search ads that stand out, and set up A/B tests so you know exactly what messaging drives clicks and conversions.

04

Bidding strategies and budget allocation

Understand manual vs. automated bidding, when to use Target CPA or ROAS, and how to distribute budget across campaigns for the best return.

05

Conversion tracking setup

Get your conversion tags firing correctly so you can measure what matters - leads, sales, calls, and form submissions.

06

Performance Max campaign management

Learn how PMax campaigns work across Search, Display, YouTube and Discovery, and how to feed them the right signals and assets.

07

Quality Score optimisation

Understand the three pillars of Quality Score and how improving them lowers your cost per click and wins better ad positions.

08

Display and Shopping campaigns

Set up product feeds for Shopping, build Display campaigns for awareness and remarketing, and know when to use each format.

09

Reporting, analysis and optimisation cycles

Build dashboards that tell a story, identify what to change and when, and establish a weekly optimisation rhythm that compounds results.

10

Audience targeting and remarketing

Create audience segments from your data, layer them onto campaigns, and bring back visitors who didn't convert the first time.

AI, used properly

Human taste, supported by AI tooling.

You'll learn to use AI the way we do - to move faster in your account, not to replace your judgement.

Creative at scale

Produce ad variations fast with AI - and build the judgement to bin the slop before it ships.

Actions, not chat

AI that drafts campaigns, flags wasted spend and surfaces quick wins - inside your account, not in a chatbox.

Data in plain English

Ask your account a question and get a straight answer - without living in spreadsheets.

Taste stays human

Knowing what's good, on-brand and worth shipping is a judgement call - and it's the skill we train hardest.

What's included

Everything you need. Nothing you don't.

2 months6 sessions · live video · Australia-wide
Your own account
  • ✓
    6 x 1-1 live sessionsScreen-shared video calls with Josh or Teddi - never a group webinar.
  • ✓
    Built in your real accountCampaigns, tracking and audiences set up properly as we go.
  • ✓
    Every session recordedRewatch anything later, with searchable transcripts.
  • ✓
    24-hour email supportA real answer within one business day, for the full two months.
  • ✓
    Your own AI toolkitInstalled and configured for your Google Ads workflow.
  • ✓
    5-minute reportingA weekly check-in rhythm you'll actually keep up.
3 spots available this month See pricing - take the quiz →

Part of our Training program - add a second channel later at a reduced rate, since we've already learned your business.

Who it's for

Who this training is for. And who it isn't.

We'll tell you honestly if we're not the right fit - that's exactly what the fit quiz checks.

This is for you if...

  • You're done guessing - you want a real plan and the skills to run it.
  • You've inherited an account - and need to take control of it.
  • You're already running campaigns - and money's being left on the table.
  • You're bringing Google Ads in-house - and want it set up right.

Probably not, if...

  • You don't want to touch the account - we teach; we don't take over.
  • You want a 2-hour crash course - skills take 2 months, not 2 days.
  • No budget behind Google Ads yet - theory alone doesn't stick.
  • You've already got a specialist - and they're running it well.
Real results

Not hypotheticals. Here's what happened.

Visions Fitness - Hedgehog client testimonial
Fitness · Melbourne

Visions Fitness Centre

Tightly targeted Google Ads for local, high-intent gym searches - paired with landing pages built to convert trial sign-ups fast. Part of a coordinated in-house strategy across five channels.

31%
Membership growth
5
Channels in-house
Local
High-intent search

Read the full Visions Fitness story →

★★★★★

"Hedgehog's flair for digital marketing strategy is second to none. An expert in Google Ads, Facebook Ads, website SEO and content strategy."

KH
Kerri-ann Hogan
Narangba Timbers
★★★★★

"I highly recommend Josh and the team if you are looking for expert advice on Meta Ads, marketing strategy, Google Ads and much more."

AF
Anthony F
Lower Lipid
★★★★★

"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart. You'd be crazy not to chat to Josh."

PA
Pat Amey
Visions Fitness Centre
★★★★★

"His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."

MY
Michael Yole
Visions Fitness
★★★★★

"Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."

BC
Brook Cull
Visions Fitness
★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."

CG
Cass Green
Product Manager, GluteGuard
FAQ

Common questions about Google Ads training.

How long does the Google Ads training take?

The program runs over about two months across four modules - Discovery & Business Alignment, Creative & Landing Pages, Platform 101 + Campaign Build, and Report & Optimise - with six 1-1 sessions. Campaigns go live around week two; then you run on real budget while we optimise together and hand over. We pace it around your availability.

Do I need an existing Google Ads account?

No. If you're starting fresh, we'll set up your account from scratch as part of the training. If you have an existing account, we audit what's there and rebuild or optimise as needed. Either way, you end up with a clean, well-structured account that you fully own.

Will this cover Performance Max and Shopping campaigns?

Yes. We cover the full suite - Search, Display, Shopping, YouTube and Performance Max. The exact mix depends on your business model and where the best opportunities are, but everything you need to run Google Ads effectively is included.

Who actually delivers the training?

Josh Berg or Teddi Russell - senior Hedgehog team members with deep Google Ads expertise. Between them they've worked with hundreds of marketing teams. You'll never be handed off to a junior or an outsourced contractor.

What happens after training ends?

You'll have the strategy, setup and skills to run Google Ads independently. If you want ongoing backup, our Support Program gives you monthly check-ins, performance reviews, and direct access to your trainer - plus Hilda AI monitoring your campaigns. There's no lock-in; cancel any time.

Is this a Google Ads course, or 1-1 coaching?

Honestly, a bit of both - and not quite either. It's not a pre-recorded course you watch alone, and it's not generic classroom coaching. You get 1-1 video sessions with a real trainer, working inside your actual Google Ads account on your actual campaigns. Think coaching with a curriculum.

Do you run in-person Google Ads classes in Melbourne?

No - and we'd rather be upfront about that than promise something we don't deliver. Every session is live 1-1 video, delivered Australia-wide and internationally, inside your own account. Most clients find this works better than in-person: you can screen-share your real campaigns and rewatch any session afterwards.

Do I need marketing experience to join this Google Ads coaching program?

No. We've trained complete beginners and people who've run ads for years. The sessions are paced to you - if you're new, we spend more time on the fundamentals before you touch the account; if you've got experience, we move straight to what's actually holding your account back.

Google Ads training

Ready to own your Google Ads?

Two months, six 1-1 sessions, inside your own account. Take the 30-second quiz to see if you're a fit and get your pricing.

See pricing → Book a free chat

No obligation. If training isn't right for your business, we'll tell you - and point you at what is.

Hilda
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