Learn how to create and optimise your Facebook Ads with this easy-to-follow video tutorial, which guides you through every step.
Learn how to create and optimise your Facebook Ads with this easy-to-follow video tutorial, guiding you through every step.
A step-by-step walkthrough for setting up Meta (Facebook and Instagram) ad campaigns - Business Manager setup, pixel installation, campaign structure, audience targeting, ad creative requirements, and budget settings. Covers the fundamentals for small businesses running their first campaigns or restructuring underperforming ones.
Do these in order: (1) Set up Meta Business Manager and claim your page and ad account. (2) Install the Meta Pixel on your website via Google Tag Manager - verify it's firing with the Pixel Helper browser extension. (3) Configure your conversion events in Events Manager - choose the 1–2 events that actually represent leads or sales. (4) Wait for 50+ conversions before switching to conversion-based bidding. (5) Build your first campaign with a broad audience and let the algorithm find buyers. Most businesses skip steps 2–4 and then wonder why their campaigns don't work.
Over-targeting. Meta's algorithm is better at finding your customers than a 14-filter audience specification. Start with a broad audience (age range + country + maybe 1–2 interest filters), give it your conversion event, and let it learn. Narrow audiences starve the algorithm of data. The creative - the ad image and copy - is what makes targeting work, not the audience settings.