1-1 training · paced to you Live 1-1 sessions Your GA4 property

GA4 training - 1-1 in your own property

1-1 GA4 training inside your own property - for business owners and marketers who don't trust their data and want to fix that fast. Live video sessions, delivered Australia-wide by an ex-Google trainer, paced to your business. No pre-recorded course, no generic slides.

See if it's a fit → Book a free chat

You'll know what your data is telling you, how to build the reports you need, and what to check first - and we're on call whenever you want a second set of eyes.

Josh and Teddi - your GA4 trainers Meet your trainers
Meet your trainers

Never a junior. Never outsourced.

Every session is 1-1 with Josh or Teddi - the same two people who'll actually be in your property, not a support queue.

Josh Berg
Josh Berg
Founder & Head of Strategy

Ex-Google, 15 years in digital marketing, and has trained hundreds of teams on GA4 and measurement. He built this program because he'd rather teach people to read their own data than gatekeep it.

Teddi Russell
Teddi Russell
Head of Training & Implementation

Runs the day-to-day delivery of the program - property audits, GTM clean-up, and making sure nothing falls through the cracks from kick-off to hand-over.

Is this training right for you?

Answer 5 quick questions to see if training's the right fit for you.

What best describes your role?
How big is your marketing team?
Do you have GA4 set up right now?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?

Your result is on the next screen. We'll follow up with the right program for you.

No spam, no mailing list. We'll only use this to follow up about your training.

✓
You're a great fit.

This training was built for teams like yours.

Training is $4,950 + GST for one channel.
Add an extra channel from $2,750 + GST.

Like to book a meeting? Grab a free intro call with Josh to discuss your training program.

Free. 25 minutes. No obligation.

🌱
Honestly? Not yet.

We said we'd tell you straight. Under $1,000 a month, paid training isn't the best use of your money. Build momentum with our free resources first, then come back when there's budget to put behind what you learn.

Browse our free resources →

Think we've got it wrong? Book a chat anyway.

For larger teams, we have a custom program.

Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.

✓ No obligation ✓ Response within 1 business day ✓ We'll tell you if we're not the right fit
Availability
We take on 3 new clients a month.
JulyFully booked ✅
August1 spot
September1 spot
October2 spots
November3 spots
How we work

Things we're about.

What we actually care about - and what you can hold us to.

Everything live in your accounts. You independent.We pace the program around your business and availability - and we don't leave until you're running it yourself.

Custom measurement, never cookie-cutter

Your measurement plan is built around the decisions your business actually needs to make - not a generic events list copied from a template.

Practical learning, in your property

You learn by doing - configuring your own property and watching the data land. Not watching someone else's demo.

The numbers that matter

Key events. Conversion value. Real traffic sources. We teach you the handful of reports that drive decisions - and give you permission to ignore the rest.

Good reports, real answers

We show you how to build reports that answer real business questions - not vanity dashboards nobody opens.

Around as long as you need us

The goal is your independence. But if you ever want backup - a check-in, a second opinion - we're right here.

How it works

From property kick-off to running it yourself.

A guided 1-1 program inside your own GA4 property, paced to your business. Click any module to see what's inside.

Property audit → live Live 1-1 sessions Property you can trust Skills yours forever 24-hour email support
Step 1
Module 1Property Audit & Clean-up

Know what you're working with

You leave with a clear audit of your property, plus your AI toolkit installed.

We audit your existing property and GTM container line by line - what's tracking correctly, what's broken, and what's missing entirely - so the fix is targeted, not a guess. Kick-off includes a traffic-light assessment of what's there, and we set you up with our AI tools.

You leave with: a clear audit of your property, plus your AI toolkit installed.
Step 2
Module 2Events & Conversions

Get the data that matters flowing

You leave with events and key events configured properly, and Consent Mode compliant.

Recommended and custom events, key events, and Consent Mode v2 - set up the right way so the data your reports depend on is actually trustworthy. We cover the settings most people get wrong.

You leave with: events and key events configured properly, and Consent Mode compliant.
Step 3
Module 3Reports & Explorations

See what's actually happening

You leave with explorations and a dashboard you'll actually open.

We build funnel, path and segment-overlap explorations together, then connect GA4 to Looker Studio so the reports you actually need are one click away.

You leave with: explorations and a dashboard you'll actually open.
Step 4
Module 4Monthly Reporting Rhythm

Make it stick

You leave with a reporting rhythm you can run monthly, and the confidence to read your own numbers.

We wrap up with a monthly reporting rhythm built around your actual decisions - what to check, when, and what "normal" looks like - plus Q&A on anything still unclear, so you're not starting from zero next month.

You leave with: a reporting rhythm you can run monthly, and the confidence to read your own numbers.

Never stuck: 24-hour email support runs the whole program - and every session is recorded, so you can rewatch anything and search the transcript.

AfterYou're the analyst now.Confident · independent · yours. We step back - and it feels completely normal.
Sound like what you need? Check your fit →
What you'll learn

Everything you need to make GA4 actually work.

01

GA4 property setup and data streams

Set up your property the right way from the start. Data streams, account structure, internal traffic filters, retention windows, and the settings most people get wrong.

02

Event tracking and custom dimensions

Configure recommended events, build custom events for the actions that matter to your business, and register custom dimensions and metrics so the data shows up in your reports.

03

Conversions, key events and value

Mark the right events as key events (formerly conversions), assign monetary value where it makes sense, and connect GA4 conversions to Google Ads for smart bidding.

04

Audiences and segment building

Build audiences based on real behaviour, layer them onto reports, and push them to Google Ads for remarketing. We also cover predictive audiences and how to use them well.

05

Cross-domain and subdomain tracking

Stop sessions splitting across your main site, checkout subdomain, or booking platform. Configure cross-domain tracking properly so user journeys stay intact.

06

Reports, explorations and Looker Studio

Move past the standard reports. Build explorations (funnel, path, segment overlap) and connect GA4 to Looker Studio for dashboards your team actually opens.

07

Attribution models and data-driven attribution

Understand last-click, first-click, position-based and data-driven attribution. Pick the model that matches how your business actually wins customers, and report on it consistently.

08

Consent Mode v2 and privacy compliance

Get Consent Mode v2 implemented correctly, keep your tracking compliant under Australian privacy rules, and avoid the data-loss landmines waiting in default consent setups.

09

GTM integration and tag management

Use Google Tag Manager properly. Standardise your tag structure, fire events without dev help, and keep your container clean and debuggable as your business grows.

10

Migration from Universal Analytics

If you're still cleaning up after the UA shutdown, we'll help you reconcile the gaps. Map old goals to new key events, rebuild reports, and explain the data shift to your stakeholders.

AI, used properly

Human taste, supported by AI tooling.

You'll learn to use AI the way we do - to move faster in your account, not to replace your judgement.

Answers at scale

Ask your property a question in plain English and get a straight answer - not a spreadsheet to untangle.

Actions, not chat

AI that flags data drops, spots discrepancies and drafts explorations - inside your property, not in a chatbox.

Data in plain English

Get GA4 jargon translated into what it actually means for your business, on demand.

Taste stays human

Knowing which number actually matters this week is a judgement call - and it's the skill we train hardest.

What's included

Everything you need. Nothing you don't.

1-1 traininglive video · your own accounts · Australia-wide
Your GA4 property
  • ✓
    Live 1-1 sessionsScreen-shared with Josh or Teddi, paced to you.
  • ✓
    Built in your real propertyEvents, key events and GTM configured properly as we go.
  • ✓
    Every session recordedRewatch anything later, with searchable transcripts.
  • ✓
    24-hour email supportA real answer within one business day, for the whole program.
  • ✓
    Your own AI toolkitInstalled and configured for your GA4 workflow.
  • ✓
    GA4 cheat sheetOur quick-reference guide, yours to keep after training.
Take the quiz →

Part of our Training program - add a second channel later at a reduced rate, since we've already learned your business.

Who it's for

Who this training is for. And who it isn't.

We'll tell you honestly if we're not the right fit - that's exactly what the fit quiz checks.

This is for you if...

  • You don't trust your numbers - and need to know if they're actually right.
  • You've inherited a property - and need to make sense of it.
  • GA4 doesn't match your backend - and nobody knows why.
  • You're making decisions on this data - and need to know it's sound.

Probably not, if...

  • You don't want to touch the property - we teach; we don't take over.
  • You want a 2-hour crash course - skills take a month, not a day.
  • You've got no traffic yet - there's nothing to measure.
  • You've already got a specialist - and they're running it well.
Real results

Not hypotheticals. Here's what happened.

Thorne Harbour Health - Hedgehog client testimonial
NGO · Melbourne

Thorne Harbour Health

GA4 was a black box before training - no consistent reporting layer linking spend to outcomes. We ran hands-on GA4 training alongside custom Looker Studio dashboards, so the team could finally see what was working.

Team-wide
Data literacy uplift
Custom
Looker Studio dashboards
4
Channels trained

Read the full Thorne Harbour Health story →

★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

SO
Scott O'Halloran
The Timber Yard
★★★★★

"His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."

MY
Michael Yole
Visions Fitness
★★★★★

"Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."

BC
Brook Cull
Visions Fitness
★★★★★

"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart. You'd be crazy not to chat to Josh."

PA
Pat Amey
Visions Fitness Centre
★★★★★

"The team at Hedgehog didn't just tell us what to do - they taught us how to do it ourselves."

AW
Ange Wall
Accelerate Automotive
★★★★★

"Hedgehog helped my organisation revamp our Meta advertising with bespoke advice and training sessions. The team was thorough, flexible, and made complex concepts easy to understand."

JP
Joel Parker
Thorne Harbour Health
FAQ

Common questions about GA4 training.

How long does the GA4 training take?

It's paced around your business and how tangled your current setup is - typically about a month. We start with a property audit, then get your events and conversions tracking properly, build out explorations and reporting, and set up a monthly rhythm - all with 1-1 sessions inside your own GA4 property.

Do I need an existing GA4 property?

No. If you're starting fresh, we set up your property and GTM container from scratch as part of the training. If you have an existing property, we audit what's there and rebuild or fix what isn't working. Either way, you end up with a clean, well-configured property that you fully own.

Will this cover Google Tag Manager and Consent Mode?

Yes. We cover the full stack you need to make GA4 work properly. Google Tag Manager configuration, Consent Mode v2, server-side tagging fundamentals, and how to keep everything compliant under Australian privacy rules.

Who actually delivers the training?

Josh Berg or Teddi Russell - senior Hedgehog team members with deep analytics expertise. Josh is ex-Google and has worked with hundreds of marketing teams. You'll never be handed off to a junior or an outsourced contractor.

What happens after training ends?

You'll have the measurement plan, property setup, GTM container and skills to run GA4 independently, plus our GA4 quick-reference cheat sheet for ongoing reference. If you want backup, our Support Program gives you monthly check-ins, performance reviews and direct access to your trainer, plus Hilda AI watching the data. There's no lock-in.

Is this a GA4 course, or 1-1 coaching?

Honestly, a bit of both - and not quite either. It's not a pre-recorded course you watch alone, and it's not generic classroom coaching. You get 1-1 video sessions with a real trainer, working inside your actual property on your actual data. Think coaching with a curriculum.

Do you run in-person GA4 classes in Melbourne?

No - and we'd rather be upfront about that than promise something we don't deliver. Every session is live 1-1 video, delivered Australia-wide and internationally, inside your own property. Most clients find this works better than in-person: you can screen-share your real reports and rewatch any session afterwards.

Do I need to be technical to join this GA4 coaching program?

No. We meet you where you are. If you've never opened GTM before, we start with the fundamentals; if you're already comfortable with events and explorations, we move straight to what's actually broken in your setup.

GA4 training

Ready to own your GA4 setup?

1-1 sessions, inside your own property, paced to you. Take the 30-second quiz to see if it's a fit — we'll send pricing through before any call.

See if it's a fit → Book a free chat

No obligation. If training isn't right for your business, we'll tell you - and point you at what is.

Hilda
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