Compare the pathways

Which path is right for you?

Three ways to learn Meta and Google Ads. Self-paced and the 1-1 start with 7 days to explore free, so you can see what you'd be paying for before you choose.

The three pathways compared
Start hereSelf-paced
8 weeksPersonalised 1-1
Groups of 30+Franchise & Network
How you learn
PaceYour own paceLive by week 2, independent by week 8Live group sessions, all recorded
Five modules: the why, the how, get it done with AI✓Included✓Included✓Included
Short videos and step-by-step workflows✓Included✓Included✓Included
Private sessions with a senior trainer–Book extra calls when you need them✓6 sessions, recorded and transcribed–Group sessions instead
Custom strategy for your business–✓Built in week 0–
Work done inside your own ad account✓You follow the steps✓With your trainer, side by side✓Each member in their own account
Support
Live group calls every week✓Included✓Included, plus 3 months after week 8✓Your own private sessions
Q&A with trainers✓Your private Q&A✓Your private Q&A, plus email support✓A shared Q&A for your group
Training built around your brand rules–✓Built around your business✓What members can and can't change
Tools
AI agents for ideas, ads, pages, builds and reports✓Included✓Included✓Included
Resource library, glossary, templates and calculator✓Included✓Included✓Included
Your own private portal✓Your portal✓Your portal✓One for your whole network
Access after you finish–While you're a member✓Lifetime access, kept up to date–Agreed with your network
Price
Cost
$197 a month, after 7 days free. First month half price if you join in your free week.
$5,950 + GST per channel, in 3 payments. Or $5,450 + GST paid upfront.
$500 per person, for groups of 30+. From $15,000 for 30.
CommitmentCancel any time8-week programAgreed with your network
ChannelsMeta and GoogleOne channel. Add a second from $3,750 + GST.Meta and Google
Explore free for 7 daysSee the 1-1 programBook a meeting
Compared with an agency
Typical agency$3,300+ a monthEvery month, in their accounts
Self-paced$197 a monthCancel any time, in your accounts
Personalised 1-1$5,950 + GSTPer channel, in 3 payments. Yours to keep, skills and all
Who each one is for

Find yourself in one of these.

Self-paced

You want to learn at your own pace.

  • Small teams and business owners on a tighter budget
  • You're happy following clear steps, with trainers on call when you're stuck
  • You want both Meta and Google in one price
  • You'd rather not lock in: cancel any time

Want a trainer beside you in your account? Look at the 1-1.

More about Self-paced
Personalised 1-1

You want it right, and fast.

  • Teams bringing ads in-house, often after an agency
  • You want a senior trainer working inside your own account
  • You want a custom strategy and campaigns live by week 2
  • You have time to learn and do the work over 8 weeks

Want the ads done for you? This one isn't the right fit.

More about the 1-1
Franchise & Network

You're training a whole group.

  • Franchises, networks and associations of 30+ people
  • Members in many locations, each running their own local ads
  • You need everyone working to the same brand rules
  • You want one private portal and Q&A for your group

Fewer than 30 people? Self-paced seats or the 1-1 will suit you better.

More about network training
Questions

Still deciding?

Can I switch paths later?

Yes. Start on Self-paced and step up to the Personalised 1-1 any time, and keep everything you've built.

Do they all start with 7 days free?

Self-paced and the 1-1 do: you explore free for 7 days, and 1-1 clients book their program from inside the portal. Network training starts with a meeting about your group.

Which is cheaper over time?

Self-paced is $197 a month for as long as you want it, and your first month is half price if you join during your free week. The 1-1 is a one-off program, $5,950 + GST per channel, in 3 payments (or $5,450 + GST upfront), with lifetime access to the portal and agents afterwards.

Do I need a card to explore free?

No. Business name, email and website, and you're in. You only add a card if you stay on after 7 days.

Can I cancel any time?

Yes. Self-paced is week to week, with no lock-in.

Is my ad spend included?

No. Your ad spend goes straight to Meta or Google from your own accounts. People start from around $500 a month, and plenty spend much more. Use the calculator if you're not sure.

I'm still not sure.

Take the quiz and we'll point you to the best fit, or book a chat and talk it through.

Try it before you choose.

Explore free for 7 days: the first module of each course, the live calls, your own private Q&A and five ads made for your business. No card needed.

Explore free for 7 daysNo card. Five free ads.

Explore free →