What's the difference between Facebook Ads and Google Ads?

Google Ads captures demand - showing ads to people actively searching for your product or service. Meta Ads create demand - placing your brand in front of the right audience before they're searching. Most businesses benefit from running both.

Can you manage both Facebook and Instagram ads?

Yes. Both platforms run through Meta's Ads Manager and we manage them together, optimising budget allocation based on where your audience is most active and where results are strongest.

How do you measure the success of Meta ads?

We track cost per lead, cost per purchase, return on ad spend (ROAS), and revenue attribution. Every client gets a monthly report with transparent performance data and clear recommendations.

Facebook & Instagram Prospecting & Retargeting Creative Strategy

Meta Ads consultant - Australia-wide.

Q: How much should I spend on Facebook and Instagram ads?

We recommend a minimum of $1,500/month in ad spend to test effectively across Meta's platforms. Smaller budgets limit the algorithm's ability to optimise and produce unreliable results.

Facebook and Instagram advertising that actually converts. Hedgehog helps Australian businesses build, manage and master Meta Ads - from campaign structure and audience targeting to creative testing and scaling. Training, strategy and ongoing support.

See Meta Ads training → Book a free chat

Meta Ads

Live dashboard - This week

CPM

$8.40

CPL

$14

Reach

94k

AwarenessLive
Lead GenLive
RetargetingLive
LookalikeTest
DPADraft

Over 1,000

Teams trained

10 years

In business

$Millions

In ad spend overseen

★★★★★

Rated on Google

The problem

Why most Meta Ads campaigns burn budget without results.

Meta Ads can be one of the most effective channels for reaching new audiences and driving conversions. It's also one of the easiest to run badly - boosting posts, guessing at audiences and hoping the algorithm figures it out.

Targeting audiences that are too broad - or too narrow - and wondering why CPMs keep climbing
Using the same creative for weeks until performance drops, with no testing framework to replace it
Meta Pixel misconfigured or missing events, so the algorithm can't optimise for what actually matters
Boosting posts instead of running proper campaigns with objectives, placements and budget strategy

What we cover

Meta Ads expertise across the full channel.

From Business Manager setup through to creative strategy, audience building and scaling - we cover the complete Meta Ads picture.

Campaign structure & objectives

Business Manager setup, campaign objectives aligned to funnel stage, and ad set structures that separate prospecting from retargeting from retention.

Audience targeting & Lookalikes

Custom audiences from pixel data, email lists and video views. Lookalike audiences built from your best customers. Saved audiences for cold prospecting.

Creative strategy & testing

A systematic creative testing framework across static, video and carousel formats. We help you find what works - and build a pipeline to replace it when it stops.

Meta Pixel & Conversions API

Full pixel implementation, server-side Conversions API setup for iOS tracking, and conversion events configured so Meta optimises for actual revenue.

Lead generation & forms

Instant Experience ads, Lead Gen forms and landing page strategy for businesses using Meta to generate leads rather than direct sales.

Campaign scaling & budget management

Scaling frameworks that don't break performance, budget allocation across campaign types, and bid strategies calibrated to your margins.

How we help

Ways to work with us on Meta Ads.

Training, strategy or ongoing support - pick the model that fits where you are right now.

1-1 Meta Ads Training

Learn to build and manage Facebook and Instagram campaigns inside your own Business Manager. Audiences, creative, tracking and scaling. $4,950 + GST.

See training details →

Strategy first

Meta Ads Strategy

Not sure where to start with Facebook or Instagram ads? Get a clear strategy - objectives, audiences, creative direction and budget allocation - before you spend.

Learn about strategy →

Ongoing support

Consulting

Monthly retainer with ongoing Meta Ads support - reviewing creative performance, adjusting audiences and keeping your campaigns performing.

See support options →

What makes us different

Three ways to do marketing. Only one builds capability.

Here's how we stack up against the two most common alternatives.

Approach	Traditional Agency	Hedgehog	DIY / Self-Taught
Model	Done for you	Done with you	Done alone
Cost	Expensive retainers	One-off investment	Free (but costs time)
Strategy	Cookie cutter	Bespoke strategy	All theory, no plan
Implementation	Hidden motives	Customised to your business	Bad habits
Flexibility	Rigid contracts	Learn in your own accounts	Boring and isolating
Support	Only while you pay	Holistic, ongoing option	No support at all

Your 24/7 Meta Ads analyst.

Creative fatigue is real and I can smell it from a mile away. While you're busy running the business, I'm watching which ads are dying and which audiences are actually converting. You're welcome.

✓Monitors creative fatigue and flags underperforming ads
✓Tracks audience performance across segments
✓Keeps your cost per lead in check (someone has to)
✓Surfaces winning ad combinations worth scaling
✓Generates weekly performance summaries with actual insights

Who we work with

Meta Ads help for businesses ready to move beyond boosted posts.

Businesses running Facebook or Instagram ads that aren't seeing consistent returns and want to fix the fundamentals
Marketing teams who need to understand audience targeting, creative testing and scaling - not just how to boost posts
E-commerce brands spending on Meta Ads without a clear measurement framework or ROAS targets
Agencies or freelancers who want to level up their Meta Ads skills with structured, hands-on guidance

What clients say

Don't take our word for it.

★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."

Cass Green

Product Manager, GluteGuard

★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

Scott O'Halloran

GM, The Timber Yard

★★★★★

"From the very beginning, Hedgehog have been a pleasure to work with. Incredibly organised and clear in their communication."

Rachel Graham

CEO, Accelerate Automotive

FAQ

Common questions about Meta Ads.

How much should I spend on Facebook and Instagram ads?

We recommend a minimum of $1,500–$2,500/month in ad spend to gather meaningful data. Below that, the algorithm doesn't get enough purchase signals to optimise effectively. The right number depends on your product price point, margins and goals.

Does iOS 14+ still affect Meta Ads tracking?

Yes, but less than it did. The Conversions API (server-side tracking) now recovers a significant portion of lost events. Setting it up correctly alongside your pixel is essential for accurate measurement and good algorithm performance.

What's the difference between prospecting and retargeting?

Prospecting shows ads to people who don't know you yet - cold audiences built from interests, lookalikes or broad targeting. Retargeting shows ads to people who've already interacted with you - website visitors, video viewers, email subscribers. Both need different creative and different objectives.

How often should we refresh our Meta Ads creative?

When frequency climbs and performance drops - which typically happens every 2–4 weeks for active campaigns. The biggest Meta Ads mistake is running the same creative for months. We help you build a sustainable creative testing and rotation system.

Do you manage Meta Ads campaigns for us?

Yes, through our consulting and support program. We can manage campaigns for you, or train your team to manage them in-house. Many clients do both - we set up and optimise, then hand over once they're ready.

Can Meta Ads work for B2B, or is it mainly B2C?

Meta Ads can work for B2B, particularly for awareness and retargeting. But for B2B prospecting and lead gen, LinkedIn Ads is usually more cost-effective because of the targeting precision. We'll help you decide which platform (or combination) is right for your business model.

★★★★★

"Our Meta campaigns went from inconsistent and expensive to reliable and profitable. Hedgehog rebuilt the whole structure and it shows in the results."

BB Garage

NSW

Ready when you are

Ready to get more from Meta Ads?

Whether you want to learn it yourself or have Hedgehog build and manage it - let's work out the right approach for your business.

See Meta Ads training → Book a free chat