A senior Hedgehog marketer audits your setup (if you have existing accounts), builds a custom strategy, sets you up in best practice, then trains you hands-on inside your own accounts through a guided 1-1 program.
Learn how to install AI properly in your marketing ops - content, ads, reporting, QA. Build an AI-native team without losing brand, quality, or human judgement.
We said we'd tell you straight. Under $1,000 a month, paid training isn't the best use of your money. Build momentum with our free resources first, then come back when there's budget to put behind what you learn.
Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.
3 spots available this month
Ongoing support for clients who want backup.
Optional after training. Keep a senior Hedgehogger in your corner - with no lock-in.
$1,000/mo · single channel
$2,000/mo · unlimited channels
✓Monthly check-in (1hr video call)
✓Performance review and optimisation guidance
✓Priority email access to your Hedgehogger
✓Quarterly strategic planning session
✓Access to templates and toolkits
✓Hilda AI monitoring - included on every plan
Hilda AI is included on every support plan - automated monitoring, anomaly alerts, weekly digest, and on-demand chat about your accounts.
Pricing
Want to see pricing?
Take the 30-second quiz - your pricing is on the result screen, along with whether training is actually the right fit for your business. If it isn't, we'll tell you straight.
Three ways to do marketing. Only one builds capability.
Here's how we stack up against the two most common alternatives.
Approach
Traditional Agency
Hedgehog
DIY / Self-Taught
Model
Done for you
Done with you
Done alone
Cost
Expensive retainers
One-off investment
Free (but costs time)
Strategy
Cookie cutter
Bespoke strategy
All theory, no plan
Implementation
Hidden motives
Customised to your business
Bad habits
Flexibility
Rigid contracts
Learn in your own accounts
Boring and isolating
Support
Only while you pay
Holistic, ongoing option
No support at all
The humans behind the hedgehog
You'll work directly with us. Not a junior. Not a contractor.
We're a small team on purpose. It means you get our full attention, our best thinking, and someone who actually remembers your business from one session to the next.
Josh Berg
Founder · Head of Strategy
15+ years in digital marketing. Started at Google. Has helped over 1,000 businesses take control of their marketing. Honest, direct, and genuinely wants you to succeed.
Teddi Russell
Head of Implementation & Training
Deep experience across email, data tracking, and analytics. Previously at McPherson's Consumer Products. Self-proclaimed data nerd who makes numbers make sense.
What clients say
Don't take our word for it.
★★★★★
"Hedgehog's coaching has been vital in GluteGuard's growth. They are a critical part of our business."
Cass Green
Product Manager, GluteGuard
★★★★★
"His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."
Michael Yole
Manager, Visions Fitness
★★★★★
"Hedgehog helped revamp our Meta advertising with bespoke advice and training."
Joel Parker
Thorne Harbour Health
FAQ
Common questions about training
How long does training take?
It depends on the channel. Our Google Ads, Meta Ads, SEO and LinkedIn programs run over about two months (eight weeks), with 1-1 sessions and self-run weeks in between. Email, GA4 and Content run a more focused version over roughly a month. Either way we pace it around your availability.
Can I train on multiple channels?
Absolutely. Each channel is a standalone program, and a second channel comes at a reduced rate since we've already learned your business. Start with one and add more whenever you're ready - take the 30-second quiz above to see your pricing.
Do I need existing accounts to get started?
No. If you're starting fresh, we'll set everything up together as part of the training. If you have existing accounts, we audit what's there and rebuild or optimise as needed. Either way, you end up with a clean, well-structured setup that you fully own.
What happens after training ends?
You'll have the skills, strategy, and account setup to manage your marketing independently. If you want ongoing backup, our Support Program gives you monthly check-ins, performance reviews, and direct access to your trainer - plus Hilda AI monitoring your campaigns. There's no lock-in; cancel any time.
Who actually delivers the training?
Josh Berg or Teddi Russell - senior Hedgehog team members with deep platform expertise. You'll never be handed off to a junior or an outsourced contractor. The person who builds your strategy is the same person who trains you.
Custom Plan
