Digital Marketing Blog | Hedgehog Marketing

March 24, 2025

Teddi Russell

Why Core Web Vitals Matter & How to Make Your Website Faster

Why Core Web Vitals Matter: Core Web Vitals are essential website performance metrics that impact your Google rankings, user experience, and conversion rates.

Essential Tips to Prevent Phishing and Scams

March 17, 2025

Teddi Russell

Protect Your Small Business: Essential Tips to Prevent Phishing and Scams

Cybersecurity has become a critical aspect of business management, with small businesses increasingly being targeted by phishing and scam attempts. As scammers become more sophisticated, it’s essential to stay ahead by recognising threats and taking proactive

March 10, 2025

Josh Berg

SEO Best Practices for 2025: Mastering Search for More Traffic

Search engine optimisation (SEO) continues to evolve, and 2025 is no exception. As Google refines its algorithms and platforms like TikTok become major search engines, businesses must adapt to stay visible.

password management - secure your digital assets

March 3, 2025

Teddi Russell

Secure Your Digital Assets: Password Management 101 for Small Businesses

Effective password management is imperative for protecting your business from cyber threats. With the increasing sophistication of attacks and reliance on digital tools, small and medium-sized businesses (SMBs) need to adopt robust password management practice

February 24, 2025

Teddi Russell

Video Marketing Trends: Leveraging Short-form and Long-form for Maximum Results

Video marketing is no longer just a trend—it’s a powerful tool that can take your business to the next level.

February 17, 2025

Teddi Russell

Website Accessibility Must-Haves for Australian Businesses

Website accessibility is no longer just a nice-to-have; it's a must for Australian businesses. Ensuring your website is accessible means providing equal access to all users, including those with disabilities. In addition to ethical considerations, it’s also a

February 10, 2025

Teddi Russell

Email Marketing in 2025: Trends, Tactics, and Innovations

Email marketing has been a staple of digital marketing for decades, but it's far from stagnant. As we move into 2025, email marketing is evolving at a rapid pace, driven by advancements in AI, automation, and personalisation.

February 3, 2025

Josh Berg

2025 Digital Marketing Refresh: The Key Changes Your Business Needs to Make

Refreshing your digital strategy is crucial to staying competitive, especially as new trends emerge and consumer behaviour evolves. With economic pressures increasing in 2025, people are more price-sensitive than ever, making it essential for businesses to foc

January 27, 2025

Josh Berg

Market Metrics vs Business Metrics: What Really Drives Growth?

When running a business, it’s easy to get swept up by exciting marketing numbers. Seeing skyrocketing ad clicks, glowing impressions, or a flood of online sales might feel like winning. But are these metrics actually driving your bottom line?

Implicit vs Inferred Consent for Email Marketing: Best Practices for Compliance

January 20, 2025

Teddi Russell

Implicit vs Inferred Consent for Email Marketing: Best Practices for Compliance

Understanding the difference between implicit and inferred consent is crucial for small businesses when it comes to email marketing. Getting consent wrong can lead to hefty fines, harm to your brand, and disengaged customers.

Why Two-Factor Authentication is Non-Negotiable for Business Accounts

January 13, 2025

Teddi Russell

Why Two-Factor Authentication is Non-Negotiable for Business Accounts

Businesses are prime targets for cyberattacks. Hackers are targeting not only big corporations but also small and medium-sized businesses. Social media and digital marketing accounts are particularly vulnerable, as they often hold sensitive data.

January 6, 2025

Teddi Russell

The Power of UGC: Building Trust and Authenticity for Your Brand

Consumers are increasingly skeptical of traditional advertising and brands are turning to user-generated content (UGC) to build trust and establish authenticity.

Blogs

Why Core Web Vitals Matter & How to Make Your Website Faster

Protect Your Small Business: Essential Tips to Prevent Phishing and Scams

SEO Best Practices for 2025: Mastering Search for More Traffic

Secure Your Digital Assets: Password Management 101 for Small Businesses

Video Marketing Trends: Leveraging Short-form and Long-form for Maximum Results

Website Accessibility Must-Haves for Australian Businesses

Email Marketing in 2025: Trends, Tactics, and Innovations

2025 Digital Marketing Refresh: The Key Changes Your Business Needs to Make

Market Metrics vs Business Metrics: What Really Drives Growth?

Implicit vs Inferred Consent for Email Marketing: Best Practices for Compliance

Why Two-Factor Authentication is Non-Negotiable for Business Accounts

The Power of UGC: Building Trust and Authenticity for Your Brand

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