1-1 training · 8 weeks Weekly live sessions Your own site & GSC

SEO training - 1-1 in your own site

1-1 SEO training inside your own site and Search Console - for business owners and marketers who want to stop guessing and start owning technical, on-page and content SEO themselves. Eight weeks of 1-1 sessions, delivered Australia-wide. No pre-recorded course, no generic slides.

See if it's a fit → Book a free chat

You'll understand what's actually moving your rankings, why some pages outrank others, and what to prioritise next - and we're around long after the audit's done.

Josh and Teddi - your SEO trainers Meet your trainers
Meet your trainers

Never a junior. Never outsourced.

Every session is 1-1 with Josh or Teddi - the same two people who'll actually be in your Search Console, not a support queue.

Josh Berg
Josh Berg
Founder & Head of Strategy

Ex-Google, 15 years in digital marketing, and has worked with hundreds of teams on SEO. He built this program because he'd rather teach people to read their own Search Console than gatekeep it.

Teddi Russell
Teddi Russell
Head of Training & Implementation

Runs the day-to-day delivery of the program - audits, content reviews, and making sure nothing falls through the cracks from kick-off to hand-over.

Is this training right for you?

Answer 5 quick questions to see if training's the right fit for you.

What best describes your role?
How big is your marketing team?
Are you doing any SEO right now?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?

Your result is on the next screen. We'll follow up with the right program for you.

No spam, no mailing list. We'll only use this to follow up about your training.

✓
You're a great fit.

This training was built for teams like yours.

Training is $4,950 + GST for one channel.
Add an extra channel from $2,750 + GST.

Like to book a meeting? Grab a free intro call with Josh to discuss your training program.

Free. 25 minutes. No obligation.

🌱
Honestly? Not yet.

We said we'd tell you straight. Under $1,000 a month, paid training isn't the best use of your money. Build momentum with our free resources first, then come back when there's budget to put behind what you learn.

Browse our free resources →

Think we've got it wrong? Book a chat anyway.

For larger teams, we have a custom program.

Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.

✓ No obligation ✓ Response within 1 business day ✓ We'll tell you if we're not the right fit
Availability
We take on 3 new clients a month.
JulyFully booked ✅
August1 spot
September1 spot
October2 spots
November3 spots
How we work

Things we're about.

What we actually care about - and what you can hold us to.

Optimised pages live by week 3. Independent by week 8.Research, then pages in market, then the structure, AI search and tracking rhythm that keeps you climbing.

Custom strategy, never cookie-cutter

Your SEO plan is built around your site, your market and your competitors - not copied from the last client. Cookie-cutter is the churn-and-burn approach, and it never holds.

Practical learning, in your own site

You learn by doing - auditing and fixing your real site and Search Console. Not watching someone else's demo.

The numbers that matter

Rankings movement. Organic traffic. Indexation health. We teach you the handful of signals that drive decisions - and give you permission to ignore the rest.

Good content, real rankings

We show you how to write and structure content that's actually good - built to rank and convert, not stuffed with keywords.

Around as long as you need us

The goal is your independence. But if you ever want backup - a check-in, a second opinion - we're right here.

Your 8-week journey · kick-off to independent

First, strategy & research. Then, practice makes perfect.

A guided 1-1 program inside your own site and Search Console, over eight weeks - each bubble is the week it runs. Click any module to see what's inside.

Research & pages live Weekly 1-1 sessions 90-day roadmap Skills yours forever 24-hour email support
First, strategy & researchWeeks 0-4 · three 1-1 sessions, then your pages go live
Week 0
1-1 session

Your custom strategy

You leave with: your SEO plan, plus your AI toolkit installed.

A deep-dive into your business - your goals, your customers and how they search - then an SEO plan built for it. We also set you up with our AI tools (Claude).

  • Week 01-1 sessionA deep-dive into your business - your goals, your customers and how they search - then an SEO plan built for it. We also set you up with our AI tools (Claude).
You leave with: your SEO plan, plus your AI toolkit installed.
Weeks 1–2
2 x 1-1 sessions

Find what your buyers search

You leave with: the exact terms your buyers type, mapped to intent and to your pages.

Real keyword research in the tools - search volume and difficulty, intent mapping, and the gaps your competitors left open.

  • Weeks 1-22 x 1-1 sessionsReal keyword research in the tools - search volume and difficulty, intent mapping, and the gaps your competitors left open.
You leave with: the exact terms your buyers type, mapped to intent and to your pages.
Weeks 3–4
Pages go live

Match every page to the search

You leave with: optimised pages live in market, matched to what your buyers search.

Titles, metas and H1s that mirror the query, plus the content and E-E-A-T signals that prove you deserve the ranking.

You leave with: optimised pages live in market, matched to what your buyers search.
Then, practice makes perfectWeeks 5-8 · structure, AI search & tracking

Weekly sessions to build the structure Google and AI trust, become the answer cited in AI search, and set the tracking rhythm - with a couple of hours of good-student homework between sessions, where independence is built.

Week 5

Structure

Site structure & internal links Google can follow.

Week 6

Schema & FAQ

Markup that Google and AI trust.

Week 7

AI search

Get cited in ChatGPT, Perplexity & AI Overviews.

Week 8

Track & climb

Search Console, rank tracking & your monthly rhythm.

You leave with: a site Google and AI trust, pages that rank, and the monthly rhythm that keeps you climbing - without us.

Never stuck: 24-hour email support runs the whole eight weeks - and every session is recorded, so you can rewatch anything and search the transcript.

AfterYou're the SEO now.Confident · independent · yours. We step back - and it feels completely normal.
Sound like your next 8 weeks? Check your fit →
What you'll learn

Organic search from the ground up.

01

Technical SEO fundamentals

Understand how search engines crawl and index your site, and fix the technical foundations - site architecture, HTTPS, canonical tags and crawl budget.

02

Core Web Vitals and site speed

Diagnose and improve LCP, FID and CLS scores so your pages load fast, respond quickly and stay visually stable for users and Google.

03

XML sitemaps, robots.txt and structured data

Control what gets crawled and indexed, and add schema markup that helps your pages earn rich results in search.

04

Keyword research and intent mapping

Find the terms your audience actually searches for, map them to buyer intent stages, and prioritise based on volume, difficulty and commercial value.

05

On-page optimisation best practices

Optimise title tags, meta descriptions, headings, internal links and content structure so every page has the best chance of ranking.

06

Content strategy and topic clustering

Build pillar pages and supporting content clusters that establish topical authority and create a web of internal relevance Google rewards.

07

Local SEO and Google Business Profile

Optimise your GBP listing, manage reviews, build local citations and show up in the map pack for location-based searches.

08

Link building basics and outreach

Learn ethical link building strategies - digital PR, guest posting, resource pages and broken link building - that earn authority over time.

09

Google Search Console interpretation

Read GSC data like a pro - identify indexing issues, track query performance, spot cannibalisation, and find quick-win optimisation opportunities.

10

Tracking and reporting on organic performance

Set up dashboards that connect rankings, traffic and conversions so you can report on SEO's impact in language the business understands.

AI, used properly

Human taste, supported by AI tooling.

You'll learn to use AI the way we do - to move faster in your account, not to replace your judgement.

Content at scale

Produce briefs and drafts fast with AI - and build the judgement to bin the slop before it ships.

Actions, not chat

AI that flags technical issues, drafts content and surfaces quick wins - inside your site, not in a chatbox.

Data in plain English

Ask your Search Console a question and get a straight answer - without living in spreadsheets.

Taste stays human

Knowing what's genuinely useful and worth publishing is a judgement call - and it's the skill we train hardest.

What's included

Everything you need. Nothing you don't.

8 weeks1-1 sessions · live video · Australia-wide
Your site & GSC
  • ✓
    1-1 live sessionsScreen-shared video calls with Josh or Teddi - never a generic audit report.
  • ✓
    Built in your real site & GSCTechnical fixes, on-page changes and content shipped as we go.
  • ✓
    Every session recordedRewatch anything later, with searchable transcripts.
  • ✓
    24-hour email supportA real answer within one business day, for the full eight weeks.
  • ✓
    Your own AI toolkitInstalled and configured for your SEO workflow.
  • ✓
    90-day roadmapA prioritised plan to keep momentum after training ends.
Take the quiz →

Part of our Training program - add a second channel later at a reduced rate, since we've already learned your business.

Who it's for

Who this training is for. And who it isn't.

We'll tell you honestly if we're not the right fit - that's exactly what the fit quiz checks.

This is for you if...

  • You're relying on reactive fixes - and want a real, prioritised strategy.
  • You've inherited a site with issues - and need to take control of it.
  • You're publishing content that isn't ranking - and don't know what's missing.
  • You want to dominate local search - and own your Google Business Profile.

Probably not, if...

  • You don't want to touch the site - we teach; we don't take over.
  • You want overnight rankings - SEO takes months, not days.
  • No content budget at all - strategy alone doesn't rank pages.
  • You've already got a specialist - and they're running it well.
Real results

Not hypotheticals. Here's what happened.

Accelerate Automotive - Hedgehog client testimonial
Auto repair · Brisbane

Accelerate Automotive

From invisible online to a local go-to. We paired technical and local SEO training with a website rebuild, so the team could keep building organic authority long after we left.

Local
Content authority
Significant
Traffic & inquiry growth
4+
Channels running

Read the full Accelerate Automotive story →

★★★★★

"The team at Hedgehog didn't just tell us what to do - they taught us how to do it ourselves."

AW
Ange Wall
Accelerate Automotive
★★★★★

"Hedgehog's flair for digital marketing strategy is second to none. An expert in Google Ads, Facebook Ads, website SEO and content strategy."

KH
Kerri-ann Hogan
Narangba Timbers
★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

SO
Scott O'Halloran
GM, The Timber Yard
★★★★★

"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart. You'd be crazy not to chat to Josh."

PA
Pat Amey
Visions Fitness Centre
★★★★★

"I highly recommend Josh and the team if you are looking for expert advice on Meta Ads, marketing strategy, Google Ads and much more."

AF
Anthony F
Lower Lipid
★★★★★

"Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."

BC
Brook Cull
Visions Fitness
FAQ

Common questions about SEO training.

How long does SEO training take?

The SEO program runs over about two months (eight weeks). We start with strategy and keyword research, your optimised pages go live around week 3, then weekly sessions build the site structure, schema, AI search visibility and tracking rhythm that keeps you climbing - inside your own site and Google Search Console. SEO is a long game, so we also leave you with a 90-day roadmap to keep momentum after training finishes.

Is SEO worth it if I'm already running ads?

Yes. Organic search compounds over time and reduces your reliance on paid traffic. Most clients use SEO alongside Google Ads - ads for speed to results, SEO for long-term cost efficiency. We'll help you balance both.

Do I need to be technical?

No. We meet you where you are. If your team handles dev work, we teach you to brief them properly. If you're on a platform like Webflow, Shopify or WordPress, we show you exactly what to do inside the platform without needing a developer.

Will we cover local SEO?

Absolutely. We cover Google Business Profile optimisation, local citations, review management, and ranking in the map pack for location-based searches. If you're a local business, this is often where the biggest wins come from.

What happens after training ends?

You'll have the strategy, on-page frameworks, content calendar and reporting setup to run SEO independently. If you want ongoing backup, our Support Program gives you monthly check-ins and direct access to your trainer - plus Hilda AI monitoring rankings. No lock-in.

Is this an SEO course, or 1-1 coaching?

Honestly, a bit of both - and not quite either. It's not a pre-recorded course you watch alone, and it's not generic classroom coaching. You get 1-1 video sessions with a real trainer, working inside your actual site and Search Console on your actual pages. Think coaching with a curriculum.

Do you run in-person SEO classes in Melbourne?

No - and we'd rather be upfront about that than promise something we don't deliver. Every session is live 1-1 video, delivered Australia-wide and internationally, inside your own site. Most clients find this works better than in-person: you can screen-share your real Search Console data and rewatch any session afterwards.

Do I need marketing experience to join this SEO coaching program?

No. We've trained complete beginners and people who've run SEO for years. The sessions are paced to you - if you're new, we spend more time on the fundamentals before you touch the site; if you've got experience, we move straight to what's actually holding your rankings back.

SEO training

Ready to own your SEO?

Eight weeks of 1-1 sessions, inside your own site and Search Console. Take the 30-second quiz to see if it's a fit — we'll send pricing through before any call.

See if it's a fit → Book a free chat

No obligation. If training isn't right for your business, we'll tell you - and point you at what is.

Hilda
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