1-1 training · 8 weeks 6 live sessions Your Campaign Manager

LinkedIn Ads training - 1-1 in your own Campaign Manager

1-1 LinkedIn Ads training and coaching inside your own Campaign Manager - for B2B business owners and marketers who want to stop guessing at audiences and start running campaigns that actually reach decision-makers. Eight weeks, six live video sessions, delivered Australia-wide. No pre-recorded course, no generic slides.

See if it's a fit → Book a free chat

You'll walk away knowing how LinkedIn targeting actually works, why your account's structured that way, and what to test next - with us on call for as long as you need.

Josh and Teddi - your LinkedIn Ads trainers Meet your trainers
Meet your trainers

Never a junior. Never outsourced.

Every session is 1-1 with Josh or Teddi - never a call centre, never a rotating account manager.

Josh Berg
Josh Berg
Founder & Head of Strategy

15 years in digital marketing, and has worked with hundreds of teams on B2B advertising. He built this program because he'd rather teach people their own Campaign Manager than gatekeep it.

Teddi Russell
Teddi Russell
Head of Training & Implementation

Runs the day-to-day delivery of the program - pacing sessions, auditing Campaign Managers, and making sure nothing falls through the cracks from kick-off to hand-over.

Is this training right for you?

Answer 5 quick questions to see if training's the right fit for you.

What best describes your role?
How big is your marketing team?
Are you currently running LinkedIn Ads?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?

Your result is on the next screen. We'll follow up with the right program for you.

No spam, no mailing list. We'll only use this to follow up about your training.

✓
You're a great fit.

This training was built for teams like yours.

Training is $4,950 + GST for one channel.
Add an extra channel from $2,750 + GST.

Like to book a meeting? Grab a free intro call with Josh to discuss your training program.

Free. 25 minutes. No obligation.

🌱
Honestly? Not yet.

We said we'd tell you straight. Under $1,000 a month, paid training isn't the best use of your money. Build momentum with our free resources first, then come back when there's budget to put behind what you learn.

Browse our free resources →

Think we've got it wrong? Book a chat anyway.

For larger teams, we have a custom program.

Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.

✓ No obligation ✓ Response within 1 business day ✓ We'll tell you if we're not the right fit
Availability
We take on 3 new clients a month.
JulyFully booked ✅
August1 spot
September1 spot
October2 spots
November3 spots
How we work

Things we're about.

What we actually care about - and what you can hold us to.

Live by week 2. Independent by week 8.We know 8 weeks is a long time. We care about outcomes, and that's how long it takes to get your Campaign Manager properly up and running.

Custom strategy, never cookie-cutter

Your LinkedIn strategy is built around your ICP, your sales cycle and your margins - not copied from the last client. Cookie-cutter is the churn-and-burn approach, and it never holds.

Practical learning, in your Campaign Manager

You learn by doing - building real campaigns in your own Campaign Manager and getting them live. Not watching someone else's demo.

The numbers that matter

Cost per lead. Lead-to-opportunity rate. Deal size by campaign. We teach you the handful of metrics that drive decisions - and give you permission to ignore the rest.

Good creative, good targeting

We show you how to pair creative that stops the scroll with targeting precise enough to justify LinkedIn's premium CPCs - built to earn pipeline, not just impressions.

Around as long as you need us

The goal is your independence. But if you ever want backup - a check-in, a second opinion - we're right here.

Your 8-week journey · kick-off to independent

Four modules. Six 1-1 sessions. You leave running it yourself.

A guided 1-1 program inside your own Campaign Manager, built around four modules over eight weeks - each bubble is the week it runs. Click any module to see what's inside.

4 modules 6 1-1 sessions Campaigns live by week 2 Skills yours forever 24-hour email support
Week 0
Module 1Audience & Offer Alignment

Your custom strategy

You leave with your strategy - structure, audiences and messaging - plus your AI toolkit installed.

A deep-dive into your business - your goals, your customers, what makes you different - then a LinkedIn Ads strategy built for it. We also set you up with our AI tools (Claude).

  • Week 01-1 sessionKick-off & a deep-dive into your business, your customers and what makes you different, then your LinkedIn Ads strategy. Set up with our AI tools.
You leave with: your strategy - structure, audiences and messaging - plus your AI toolkit installed.
Week 1
Module 2Creative & Copy

Make your sponsored content & landing pages

You leave with scroll-stopping sponsored content and landing pages, ready to launch.

We build your sponsored content, copy and landing pages together - produced fast with AI, so you can make more yourself in hours.

  • Week 11-1 sessionSponsored content, copy and landing pages - built together, produced fast with AI.
You leave with: scroll-stopping sponsored content and landing pages, ready to launch.
Week 2
Module 3Campaign Manager BuildCampaigns go live

Launch day

You leave with your campaigns live on real budget, and you at the controls.

Audience targeting - job title, seniority, company, industry - plus Insight Tag, conversion tracking and campaign build, set up the right way. You build the campaigns, you press go - we're right next to you the whole time.

  • Week 21-1 sessionCampaign Manager orientation, audience targeting (job title, seniority, company, industry) & Insight Tag/conversion tracking, campaign build - campaigns go live.
You leave with: your campaigns live on real budget, and you at the controls.
Weeks 3–8
Module 4Report & Optimise

Practice makes perfect

You leave with a live, optimised account and the confidence to run it without us.

A simple rhythm: a session with us, then a week running your ad account yourself. By the end, running it without us feels completely normal - because you've already been doing it.

  • Week 3Self-runYou run it - campaigns live, real data gathering.
  • Week 41-1 sessionRead your reports & optimise together.
  • Week 5Self-runYou run it - optimisations take effect.
  • Week 61-1 sessionCheck-in & Q&A - roadblocks removed.
  • Week 7Self-runFully independent - we're on standby.
  • Week 81-1 sessionWrap-up, handover & your reporting framework.
You leave with: a live, optimised account, a reporting framework you can read in minutes, and the confidence to run it without us.

Never stuck: 24-hour email support runs the whole eight weeks - and every session is recorded, so you can rewatch anything and search the transcript.

AfterYou're the LinkedIn marketer now.Confident · independent · yours. We step back - and it feels completely normal.
Sound like your next 8 weeks? Check your fit →
What you'll learn

B2B advertising that actually converts.

01

Campaign Manager setup and navigation

Get your LinkedIn Campaign Manager organised with the right account structure, billing, permissions and conversion tracking from the start.

02

B2B objectives and funnel mapping

Map LinkedIn campaign objectives to your sales funnel - awareness, consideration and conversion - so every campaign has a clear purpose and measurable outcome.

03

Audience targeting by company and job title

Build precise audiences using LinkedIn's unique professional data - company name, size, industry, job title, seniority, skills and more.

04

Account-Based Marketing (ABM) targeting

Upload target account lists, build matched audiences, and run campaigns that reach the specific companies and decision-makers on your hit list.

05

Ad formats: Sponsored Content, InMail, Lead Gen Forms

Understand when to use single image, carousel, video, conversation ads, message ads and native lead gen forms for each stage of the funnel.

06

Conversion tracking and LinkedIn Insight Tag

Install the LinkedIn Insight Tag, set up conversion events, and connect the dots between ad clicks and actual pipeline or revenue.

07

Bidding strategies for B2B

Navigate LinkedIn's higher CPCs with the right bid strategy - maximum delivery, cost cap or manual bidding - to control costs without starving campaigns.

08

Lead quality analysis and scoring

Go beyond lead volume and measure what matters - lead-to-opportunity rate, deal size by campaign, and which targeting combinations produce pipeline.

09

Budget allocation across campaign types

Distribute budget across awareness, retargeting and conversion campaigns so your spend builds a full-funnel engine, not just top-of-funnel noise.

10

Reporting and optimisation cycles

Build B2B-specific reporting that connects LinkedIn spend to CRM outcomes, and establish a cadence for testing, learning and scaling what works.

AI, used properly

Human taste, supported by AI tooling.

You'll learn to use AI the way we do - to move faster in your Campaign Manager, not to replace your judgement.

Creative at scale

Mass-produce ad and InMail variations in your brand voice in minutes - then you decide what's actually worth putting spend behind.

Actions, not chat

AI that builds audience lists, flags underperforming segments and drafts A/B tests - inside your account, not in a chatbox.

Data in plain English

Get lead quality and pipeline data translated into what it actually means for your campaigns, on demand.

Taste stays human

Knowing which account list and hook actually fits your buyer is a judgement call - and it's the skill we train hardest.

What's included

Everything you need. Nothing you don't.

8 weeks6 sessions · live video · Australia-wide
Your Campaign Manager
  • ✓
    6 x 1-1 live sessionsScreen-shared video calls with Josh or Teddi - never a support ticket.
  • ✓
    Built in your real accountAudiences, campaigns and tracking configured properly as we go.
  • ✓
    Every session recordedRewatch anything later, with searchable transcripts.
  • ✓
    24-hour email supportA real answer within one business day, for the full eight weeks.
  • ✓
    Your own AI toolkitInstalled and configured for your LinkedIn workflow.
  • ✓
    LinkedIn Ads cheat sheetOur quick-reference guide, yours to keep after training.
Take the quiz →

Part of our Training program - add a second channel later at a reduced rate, since we've already learned your business.

Who it's for

Who this training is for. And who it isn't.

We'll tell you honestly if we're not the right fit - that's exactly what the fit quiz checks.

This is for you if...

  • B2B is your business - and your buyers are on LinkedIn, not scrolling Instagram.
  • Lead quality matters more than volume - you'd rather have 10 real prospects than 100 tyre-kickers.
  • You've tried LinkedIn and got burned - high CPCs, low quality, and no idea why.
  • You've got sales ready to work leads - so pipeline doesn't sit there going cold.

Probably not, if...

  • You don't want to touch the account - we teach; we don't take over.
  • You want a 2-hour crash course - skills take eight weeks, not a day.
  • You're selling low-value consumer products - LinkedIn's premium CPCs won't pay off.
  • You've already got a specialist - and they're running it well.
Real results

Not hypotheticals. Here's what happened.

Thorne Harbour Health - Hedgehog client testimonial
NGO · Melbourne

Thorne Harbour Health

We trained an entire team across four channels - Facebook Ads, Google Ads, SEO and GA4 - all inside their own accounts, until the team could run everything independently. It's the same 1-1, in-your-own-account training model we bring to LinkedIn Ads.

4
Channels trained in-house
Team-wide
Independence, not dependency
0
Junior hand-offs

Read the full Thorne Harbour Health story →

★★★★★

"The team at Hedgehog didn't just tell us what to do - they taught us how to do it ourselves."

AW
Ange Wall
Accelerate Automotive
★★★★★

"Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."

BC
Brook Cull
Visions Fitness
★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."

CG
Cass Green
Product Manager, GluteGuard
★★★★★

"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart. You'd be crazy not to chat to Josh."

PA
Pat Amey
Visions Fitness Centre
★★★★★

"Hedgehog helped my organisation revamp our Meta advertising with bespoke advice and training sessions. The team was thorough, flexible, and made complex concepts easy to understand."

JP
Joel Parker
Thorne Harbour Health
★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

SO
Scott O'Halloran
The Timber Yard
FAQ

Common questions about LinkedIn Ads training.

How long does LinkedIn Ads training take?

The program runs over about eight weeks across four modules - Audience & Offer Alignment, Creative & Copy, Campaign Manager Build, and Report & Optimise - with six 1-1 sessions. Campaigns go live around week two; then you run on real budget while we optimise together and hand over. We pace it around your availability.

Do you cover ABM (Account-Based Marketing)?

Yes. Matched audiences, target account lists, tiered campaign strategies, and how to coordinate LinkedIn spend with your sales outreach. ABM is where LinkedIn really earns its keep for most B2B businesses.

What's the minimum spend to make LinkedIn Ads work?

You need enough monthly spend to get campaigns out of LinkedIn's learning phase and gather data worth acting on. We'll talk through your numbers honestly in the fit quiz - if LinkedIn isn't the right channel yet, we'll tell you and point you at one that is.

Do I need a sales team to make LinkedIn Ads work?

Not always, but ideally yes for B2B. LinkedIn generates pipeline; someone needs to work it. If you're running self-serve or e-commerce, LinkedIn's usually not the right fit - we'd recommend Meta Ads or Google Ads instead.

Who actually delivers the training?

Josh Berg or Teddi Russell - senior Hedgehog team members with deep B2B advertising expertise. Between them they've worked with hundreds of marketing teams. You'll never be handed off to a junior or an outsourced contractor.

What happens after training ends?

You'll have campaigns configured, tracking in place, and the skills to run LinkedIn independently, plus our LinkedIn Ads cheat sheet for ongoing reference. If you want backup, our Support Program gives you monthly check-ins, performance reviews and direct access to your trainer, plus Hilda AI watching your account. There's no lock-in.

Is this a LinkedIn Ads course, or 1-1 coaching?

Honestly, a bit of both - and not quite either. It's not a pre-recorded course you watch alone, and it's not generic classroom coaching. You get 1-1 video sessions with a real trainer, working inside your actual Campaign Manager on your actual audiences. Think coaching with a curriculum.

Do you run in-person LinkedIn Ads classes in Melbourne?

No - and we'd rather be upfront about that than promise something we don't deliver. Every session is live 1-1 video, delivered Australia-wide and internationally, inside your own Campaign Manager. Most clients find this works better than in-person: you can screen-share your real campaigns and rewatch any session afterwards.

LinkedIn Ads training

Ready to own your LinkedIn Ads?

Eight weeks, six 1-1 sessions, inside your own Campaign Manager. Take the 30-second quiz to see if it's a fit — we'll send pricing through before any call.

See if it's a fit → Book a free chat

No obligation. If training isn't right for your business, we'll tell you - and point you at what is.

Hilda
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