1-1 training · paced to you Live 1-1 sessions Your content systems

Content Marketing training - 1-1 in your own systems

1-1 content marketing training inside your own systems - Notion, Google Docs, whatever you already use - for business owners and marketers who know content should be compounding for them and isn't yet. Live video sessions, delivered Australia-wide, paced to your business. No pre-recorded course, no generic templates.

See if it's a fit → Book a free chat

You'll know how to plan content that actually ranks, how to brief and write it properly, and what to publish each week - and we're on call whenever you want a second set of eyes.

Josh and Teddi - your content marketing trainers Meet your trainers
Meet your trainers

Never a junior. Never outsourced.

Every session is 1-1 with Josh or Teddi - the same two people who'll actually be in your systems, not a support queue.

Josh Berg
Josh Berg
Founder & Head of Strategy

15 years in digital marketing, and has trained hundreds of teams on content strategy and SEO writing. He built this program because he'd rather teach people to build a content engine than sell them one post at a time.

Teddi Russell
Teddi Russell
Head of Training & Implementation

Runs the day-to-day delivery of the program - content audits, brief templates, and making sure nothing falls through the cracks from kick-off to hand-over.

Is this training right for you?

Answer 5 quick questions to see if training's the right fit for you.

What best describes your role?
How big is your marketing team?
Are you producing content right now?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?

Your result is on the next screen. We'll follow up with the right program for you.

No spam, no mailing list. We'll only use this to follow up about your training.

✓
You're a great fit.

This training was built for teams like yours.

Training is $4,950 + GST for one channel.
Add an extra channel from $2,750 + GST.

Like to book a meeting? Grab a free intro call with Josh to discuss your training program.

Free. 25 minutes. No obligation.

🌱
Honestly? Not yet.

We said we'd tell you straight. Under $1,000 a month, paid training isn't the best use of your money. Build momentum with our free resources first, then come back when there's budget to put behind what you learn.

Browse our free resources →

Think we've got it wrong? Book a chat anyway.

For larger teams, we have a custom program.

Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.

✓ No obligation ✓ Response within 1 business day ✓ We'll tell you if we're not the right fit
Availability
We take on 3 new clients a month.
JulyFully booked ✅
August1 spot
September1 spot
October2 spots
November3 spots
How we work

Things we're about.

What we actually care about - and what you can hold us to.

Everything live in your accounts. You independent.We pace the program around your business and availability - and we don't leave until you're running it yourself.

Custom strategy, never cookie-cutter

Your content pillars are built around the real questions your customers ask - not a generic topic list copied from a template.

Practical learning, in your systems

You learn by doing - briefing and publishing your own content and watching it perform. Not watching someone else's demo.

The numbers that matter

Page views are vanity. We teach you to read organic traffic growth, ranking movement and content-assisted conversions - the numbers that tell you if it's working.

Good content, not filler

We show you how to brief and write pieces that are actually worth reading - crafted to rank and convert, not churned out to hit a quota.

Around as long as you need us

The goal is your independence. But if you ever want backup - a check-in, a second opinion - we're right here.

How it works

From strategy to running your own content engine.

A guided 1-1 program inside your own systems, paced to your business. Click any module to see what's inside.

Strategy → live Live 1-1 sessions Systems you can trust Skills yours forever 24-hour email support
Step 1
Module 1Strategy & Pillars

Know what you're actually building

You leave with content pillars mapped to real search demand and a clear starting point.

We audit your existing content and research what your customers are actually searching for, then map out three to five content pillars that connect to revenue. Kick-off includes setting you up with our AI tools.

You leave with: content pillars mapped to real search demand, and a clear starting point.
Step 2
Module 2Production SystemFirst piece live

Build a system you can actually sustain

You leave with brief templates, a style guide, and your first piece published.

We build your briefing templates and editorial workflow together, then write and publish your first piece end to end inside your real systems.

You leave with: a repeatable production system and your first piece live.
Step 3
Module 3Distribution

Get the content in front of people

You leave with a distribution plan across owned, earned and repurposed channels.

We map how each piece gets repurposed and distributed - social, email, syndication - so nothing you publish sits unread.

You leave with: a distribution plan and your content actually reaching people.
Step 4
Module 4Measurement

Make it stick

You leave with a reporting rhythm you can run monthly, and the confidence to double down on what works.

We wrap up with a monthly reporting rhythm built around your actual decisions - what to check, when, and how to decide what to write next - plus Q&A on anything still unclear, so you're not starting from zero next month.

You leave with: a monthly reporting rhythm and the skills to keep improving without us.

Never stuck: 24-hour email support runs the whole program - and every session is recorded, so you can rewatch anything and search the transcript.

AfterYou're the content strategist now.Confident · independent · yours. We step back - and it feels completely normal.
Sound like what you need? Check your fit →
What you'll learn

Content that compounds over time.

01

Content strategy development

Define your content mission, audience, goals and key themes so every piece you publish serves a clear purpose in your marketing engine.

02

Topic clustering and pillar content

Build pillar pages and supporting cluster content that establishes topical authority and creates an internal linking structure Google rewards.

03

Keyword-driven content planning

Use keyword research to drive your editorial decisions - find topics your audience is actively searching for and prioritise by opportunity.

04

Editorial calendar creation

Build a realistic, sustainable editorial calendar that balances evergreen content, timely pieces and campaign support across the year.

05

Long-form and short-form content

Know when to write in-depth guides vs. short posts, and how to structure each format for maximum engagement and search performance.

06

Content repurposing across channels

Turn one blog post into social media snippets, email content, infographics and video scripts so every piece works harder across channels.

07

SEO writing best practices

Write content that ranks - proper heading structure, keyword placement, internal linking, meta data and readability for both humans and search engines.

08

Distribution strategy

Get your content in front of the right people through organic social, email, paid promotion, syndication and community engagement.

09

Measuring content ROI

Track the metrics that matter - organic traffic, time on page, conversions from content, and how to attribute revenue to your content efforts.

10

Building a sustainable publishing cadence

Create a content workflow with clear roles, review processes and realistic timelines that your team can actually maintain long term.

AI, used properly

Human taste, supported by AI tooling.

You'll learn to use AI the way we do - to move faster in your systems, not to replace your judgement.

Briefs at scale

Turn keyword research into a detailed content brief in minutes - then you decide what's actually worth writing.

Actions, not chat

AI that drafts outlines, flags thin content and suggests internal links - inside your systems, not in a chatbox.

Data in plain English

Get traffic and ranking data translated into what it actually means for your content plan, on demand.

Taste stays human

Knowing which angle actually fits your brand is a judgement call - and it's the skill we train hardest.

What's included

Everything you need. Nothing you don't.

1-1 traininglive video · your own accounts · Australia-wide
Your content systems
  • ✓
    Live 1-1 sessionsScreen-shared with Josh or Teddi, paced to you.
  • ✓
    Built in your real systemsPillars, briefs and workflow configured properly as we go.
  • ✓
    Every session recordedRewatch anything later, with searchable transcripts.
  • ✓
    24-hour email supportA real answer within one business day, for the whole program.
  • ✓
    Your own AI toolkitInstalled and configured for your content workflow.
  • ✓
    Content marketing cheat sheetOur quick-reference guide, yours to keep after training.
Take the quiz →

Part of our Training program - add a second channel later at a reduced rate, since we've already learned your business.

Who it's for

Who this training is for. And who it isn't.

We'll tell you honestly if we're not the right fit - that's exactly what the fit quiz checks.

This is for you if...

  • You're publishing without a plan - and it's not compounding into anything.
  • You've inherited a messy content backlog - and need to make sense of it.
  • Traffic keeps flatlining - and nobody's sure why.
  • You're making decisions on this content - and need a system that scales.

Probably not, if...

  • You don't want to touch the writing - we teach; we don't take over.
  • You want a 2-hour crash course - skills take a month, not a day.
  • You've never published anything - there's nothing to build a system around.
  • You've already got a specialist - and they're running it well.
Real results

Not hypotheticals. Here's what happened.

Accelerate Automotive - Hedgehog client testimonial
Auto repair · Brisbane

Accelerate Automotive

A rolling content calendar across blog, social and email, built around the real questions Brisbane drivers ask about their cars - paired with a website rebuild that turned a brochure site into an active lead generator.

Rolling
Content calendar built
3
Touchpoints - blog, social, email
Active
Lead generator, not brochure

Read the full Accelerate Automotive story →

★★★★★

"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart. You'd be crazy not to chat to Josh."

PA
Pat Amey
Visions Fitness Centre
★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

SO
Scott O'Halloran
The Timber Yard
★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."

CG
Cass Green
Product Manager, GluteGuard
★★★★★

"Hedgehog's flair for digital marketing strategy is second to none. An expert in Google Ads, Facebook Ads, website SEO and content strategy."

KH
Kerri-ann Hogan
Narangba Timbers
★★★★★

"His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."

MY
Michael Yole
Visions Fitness
★★★★★

"I highly recommend Josh and the team if you are looking for expert advice on Meta Ads, marketing strategy, Google Ads and much more."

AF
Anthony F
Lower Lipid
FAQ

Common questions about content marketing training.

How long does content marketing training take?

It's paced around your business and how much of a content system you already have - typically about a month. We start with strategy and pillars mapped to real search demand, get your first piece written and published, build out distribution, then set up a monthly reporting rhythm - all with 1-1 sessions inside your own systems.

Will you write content for us?

Training is about teaching your team to write and manage content themselves. We'll cover briefs, SEO structure, tone of voice, and editorial workflow. If you want done-for-you content writing, we can point you to trusted partners - but the goal here is in-house capability.

Does this overlap with the SEO training?

They're complementary. SEO training focuses on technical foundations, on-page optimisation and search visibility. Content training focuses on strategy, editorial planning, writing frameworks and distribution. If you can only do one, we'll help you decide which to start with based on your current gaps.

What tools do you use?

We use whatever tools you already have - Notion, Airtable, Google Docs, Trello, ClickUp, HubSpot. We can also set up a simple content operating system if you don't have one. The tools are secondary to the system.

Who actually delivers the training?

Josh Berg or Teddi Russell - senior Hedgehog team members with deep content strategy and SEO writing expertise. Between them they've worked with hundreds of marketing teams. You'll never be handed off to a junior or an outsourced contractor.

What happens after training ends?

You'll have a content strategy, editorial calendar, SEO-friendly writing frameworks, briefing templates, and a publishing workflow, plus our content marketing cheat sheet for ongoing reference. Optional ongoing support covers quarterly content reviews, topic planning and performance analysis.

Is this a content marketing course, or 1-1 coaching?

Honestly, a bit of both - and not quite either. It's not a pre-recorded course you watch alone, and it's not generic classroom coaching. You get 1-1 video sessions with a real trainer, working inside your actual content systems on your actual pieces. Think coaching with a curriculum.

Do you run in-person content marketing classes in Melbourne?

No - and we'd rather be upfront about that than promise something we don't deliver. Every session is live 1-1 video, delivered Australia-wide and internationally, inside your own systems. Most clients find this works better than in-person: you can screen-share your real drafts and rewatch any session afterwards.

Content marketing training

Ready to own your content marketing?

1-1 sessions, inside your own systems, paced to you. Take the 30-second quiz to see if it's a fit — we'll send pricing through before any call.

See if it's a fit → Book a free chat

No obligation. If training isn't right for your business, we'll tell you - and point you at what is.

Hilda
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