1-1 training · paced to you Live 1-1 sessions Your ESP account

Email Marketing training - 1-1 in your own platform

1-1 email marketing training inside your own platform - Klaviyo, Mailchimp or Kit - for business owners and marketers who know email should be their best channel and isn't yet. Live video sessions, delivered Australia-wide, paced to your business. No pre-recorded course, no generic templates.

See if it's a fit → Book a free chat

You'll know how to build flows that actually convert, how to grow a list people want to be on, and what to send each week - and we're on call whenever you want a second set of eyes.

Josh and Teddi - your email marketing trainers Meet your trainers
Meet your trainers

Never a junior. Never outsourced.

Every session is 1-1 with Josh or Teddi - the same two people who'll actually be in your platform, not a support queue.

Josh Berg
Josh Berg
Founder & Head of Strategy

15 years in digital marketing, and has trained hundreds of teams on email and lifecycle marketing. He built this program because he'd rather teach people to own their list than rent it back to them every month.

Teddi Russell
Teddi Russell
Head of Training & Implementation

Runs the day-to-day delivery of the program - platform audits, flow builds, and making sure nothing falls through the cracks from kick-off to hand-over.

Is this training right for you?

Answer 5 quick questions to see if training's the right fit for you.

What best describes your role?
How big is your marketing team?
Are you sending marketing email right now?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?

Your result is on the next screen. We'll follow up with the right program for you.

No spam, no mailing list. We'll only use this to follow up about your training.

✓
You're a great fit.

This training was built for teams like yours.

Training is $4,950 + GST for one channel.
Add an extra channel from $2,750 + GST.

Like to book a meeting? Grab a free intro call with Josh to discuss your training program.

Free. 25 minutes. No obligation.

🌱
Honestly? Not yet.

We said we'd tell you straight. Under $1,000 a month, paid training isn't the best use of your money. Build momentum with our free resources first, then come back when there's budget to put behind what you learn.

Browse our free resources →

Think we've got it wrong? Book a chat anyway.

For larger teams, we have a custom program.

Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.

✓ No obligation ✓ Response within 1 business day ✓ We'll tell you if we're not the right fit
Availability
We take on 3 new clients a month.
JulyFully booked ✅
August1 spot
September1 spot
October2 spots
November3 spots
How we work

Things we're about.

What we actually care about - and what you can hold us to.

Everything live in your accounts. You independent.We pace the program around your business and availability - and we don't leave until you're running it yourself.

Custom strategy, never cookie-cutter

Your flows and segments are built around how your customers actually buy - not a generic welcome-series template copied from a blog post.

Practical learning, in your platform

You learn by doing - building your own flows and watching real subscribers move through them. Not watching someone else's demo account.

The numbers that matter

Open rate is vanity. We teach you to read revenue per email, list growth and unsubscribe trends - the numbers that actually tell you if it's working.

Good emails, not spam blasts

We show you how to write emails people actually want to open - crafted to convert, not blasted out because Friday came around again.

Around as long as you need us

The goal is your independence. But if you ever want backup - a check-in, a second opinion - we're right here.

How it works

From list audit to running your own sends.

A guided 1-1 program inside your own platform, paced to your business. Click any module to see what's inside.

Audit → live Live 1-1 sessions Platform you can trust Skills yours forever 24-hour email support
Step 1
Module 1List & Platform Audit

Know what you're working with

You leave with a healthy list, verified sending domain, and a clear picture of your starting point.

We audit your existing list health and sender authentication - SPF, DKIM and DMARC - and your platform setup, so the fix is targeted, not a guess. Kick-off includes setting you up with our AI tools.

You leave with: a healthy list, verified sending domain, and a clear picture of your starting point.
Step 2
Module 2Flows & AutomationsFlows go live

Get the money-making flows live

You leave with welcome, abandoned cart and post-purchase flows live in your account.

We build your core automated flows together - welcome series, abandoned cart/browse, post-purchase - configured and switched on inside your real platform.

You leave with: your core flows live and running on real subscribers.
Step 3
Module 3Campaign Rhythm

Build a sending cadence you can sustain

You leave with a content calendar and your first campaign sent.

We design your regular campaign cadence - newsletter, promotional sends, segmentation strategy - and write your first campaign together end to end.

You leave with: a sustainable sending calendar and your first campaign sent.
Step 4
Module 4Reporting & Optimisation Rhythm

Make it stick

You leave with a reporting rhythm you can run monthly, and the confidence to test and improve.

We wrap up with a monthly reporting rhythm built around your actual decisions - what to check, when, and how to run your own A/B tests - plus Q&A on anything still unclear, so you're not starting from zero next month.

You leave with: a monthly reporting rhythm and the skills to keep improving without us.

Never stuck: 24-hour email support runs the whole program - and every session is recorded, so you can rewatch anything and search the transcript.

AfterYou're the email marketer now.Confident · independent · yours. We step back - and it feels completely normal.
Sound like what you need? Check your fit →
What you'll learn

Email that works while you sleep.

01

Platform setup and configuration

Get your email platform configured correctly - domain authentication, SPF, DKIM and DMARC records, sending reputation and account settings.

02

List management and hygiene

Build and maintain a clean list with proper opt-in processes, regular hygiene routines, and suppression lists that protect your sender reputation.

03

Segmentation strategies

Move beyond batch-and-blast by segmenting your audience based on behaviour, purchase history, engagement level and lifecycle stage.

04

Automation flows and triggers

Design automated sequences triggered by actions - sign-ups, purchases, abandoned carts, page visits - so the right message reaches the right person at the right time.

05

Welcome series design

Create a welcome sequence that sets expectations, delivers value immediately and nudges new subscribers toward their first conversion.

06

Email copywriting that converts

Write subject lines that get opened, body copy that gets read, and CTAs that get clicked. We cover tone, structure and persuasion frameworks.

07

A/B testing frameworks

Set up meaningful tests - subject lines, send times, layouts and CTAs - with proper sample sizes so you learn something real from every send.

08

Deliverability best practices

Understand inbox placement, spam triggers, bounce management and authentication so your emails actually land where they're supposed to.

09

Compliance (Spam Act and Privacy Act)

Stay on the right side of email regulations - consent management, unsubscribe handling, and what Australian privacy law actually requires.

10

Re-engagement and win-back campaigns

Win back subscribers who've gone quiet with targeted re-engagement sequences, and know when it's time to let go and clean the list.

AI, used properly

Human taste, supported by AI tooling.

You'll learn to use AI the way we do - to move faster in your platform, not to replace your judgement.

Copy at scale

Draft subject lines and email copy in your brand voice in seconds - then you decide what's actually worth sending.

Actions, not chat

AI that builds flow logic, tags segments and drafts A/B tests - inside your platform, not in a chatbox.

Data in plain English

Get open, click and revenue data translated into what it actually means for your list, on demand.

Taste stays human

Knowing which subject line actually fits your brand is a judgement call - and it's the skill we train hardest.

What's included

Everything you need. Nothing you don't.

1-1 traininglive video · your own accounts · Australia-wide
Your ESP account
  • ✓
    Live 1-1 sessionsScreen-shared with Josh or Teddi, paced to you.
  • ✓
    Built in your real platformFlows, segments and campaigns configured properly as we go.
  • ✓
    Every session recordedRewatch anything later, with searchable transcripts.
  • ✓
    24-hour email supportA real answer within one business day, for the whole program.
  • ✓
    Your own AI toolkitInstalled and configured for your email workflow.
  • ✓
    Email marketing cheat sheetOur quick-reference guide, yours to keep after training.
Take the quiz →

Part of our Training program - add a second channel later at a reduced rate, since we've already learned your business.

Who it's for

Who this training is for. And who it isn't.

We'll tell you honestly if we're not the right fit - that's exactly what the fit quiz checks.

This is for you if...

  • Your list is going quiet - and you don't have flows doing the work for you.
  • You've inherited a messy platform - and need to make sense of what's there.
  • Open rates keep sliding - and nobody's sure why.
  • You're making decisions on this list - and need campaigns that actually convert.

Probably not, if...

  • You don't want to touch the platform - we teach; we don't take over.
  • You want a 2-hour crash course - skills take a month, not a day.
  • You've got no list yet - there's nothing to email.
  • You've already got a specialist - and they're running it well.
Real results

Not hypotheticals. Here's what happened.

Visions Fitness - Hedgehog client testimonial
Fitness · Melbourne

Visions Fitness Centre

Automated email flows for lead nurture, trial welcome, and lapsed-member re-engagement - built in-house as part of a coordinated five-channel strategy, bringing previously quiet parts of the funnel to life.

31%
Membership growth
3
Automated flows live
In-house
Team running email

Read the full Visions Fitness story →

★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."

CG
Cass Green
Product Manager, GluteGuard
★★★★★

"His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."

MY
Michael Yole
Visions Fitness
★★★★★

"Hedgehog helped my organisation revamp our Meta advertising with bespoke advice and training sessions. The team was thorough, flexible, and made complex concepts easy to understand."

JP
Joel Parker
Thorne Harbour Health
★★★★★

"Hedgehog's flair for digital marketing strategy is second to none. An expert in Google Ads, Facebook Ads, website SEO and content strategy."

KH
Kerri-ann Hogan
Narangba Timbers
★★★★★

"I highly recommend Josh and the team if you are looking for expert advice on Meta Ads, marketing strategy, Google Ads and much more."

AF
Anthony F
Lower Lipid
★★★★★

"Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."

BC
Brook Cull
Visions Fitness
FAQ

Common questions about email marketing training.

How long does email marketing training take?

It's paced around your business and how tangled your current setup is - typically about a month. We start with a list and platform audit, then get your core flows built and switched on, design your campaign sending cadence, then set up a monthly reporting rhythm - all with 1-1 sessions inside your own platform.

Which platforms do you train on?

We regularly train clients in Klaviyo, Mailchimp, Kit (formerly ConvertKit), HubSpot, Campaign Monitor and ActiveCampaign. If you're on a different platform, we can still help - the strategy and structure translate; we'll learn the UI alongside you.

Can you help migrate from one platform to another?

Yes. We've migrated clients between Mailchimp and Klaviyo, HubSpot to Kit, and various combinations. The training period is a good window to get the migration done properly with a clean strategy, rather than recreating old mistakes on a new platform.

Do you write the email copy for us?

Training is about teaching you to write your own email copy that sounds like your brand. We'll cover frameworks, subject line formulas, and structure. If you want done-for-you copywriting, that sits in our Content Marketing training.

Who actually delivers the training?

Josh Berg or Teddi Russell - senior Hedgehog team members with deep email and lifecycle marketing expertise. Between them they've worked with hundreds of marketing teams. You'll never be handed off to a junior or an outsourced contractor.

What happens after training ends?

You'll have working automation flows, a clean list, a segmentation strategy, and the skills to write and send campaigns independently, plus our email marketing cheat sheet for ongoing reference. If you want backup, our Support Program gives you monthly check-ins, performance reviews and direct access to your trainer, plus Hilda AI watching your metrics. There's no lock-in.

Is this an email marketing course, or 1-1 coaching?

Honestly, a bit of both - and not quite either. It's not a pre-recorded course you watch alone, and it's not generic classroom coaching. You get 1-1 video sessions with a real trainer, working inside your actual platform on your actual flows. Think coaching with a curriculum.

Do you run in-person email marketing classes in Melbourne?

No - and we'd rather be upfront about that than promise something we don't deliver. Every session is live 1-1 video, delivered Australia-wide and internationally, inside your own platform. Most clients find this works better than in-person: you can screen-share your real flows and rewatch any session afterwards.

Email marketing training

Ready to own your email marketing?

1-1 sessions, inside your own platform, paced to you. Take the 30-second quiz to see if it's a fit — we'll send pricing through before any call.

See if it's a fit → Book a free chat

No obligation. If training isn't right for your business, we'll tell you - and point you at what is.

Hilda
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