31% membership growth through in-house digital capability.
"His ability to absorb himself into the details of our business and offer game-changing analytics and strategy has revolutionised the way we run our digital marketing. His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."
Visions needed to punch above its weight and build an in-house marketing engine - no agency dependency.
| Dimension | Before Hedgehog | With Hedgehog |
|---|---|---|
| Competition | Large gym chains moving in with bigger budgets and slicker digital presence. | Local gym competing like a chain - owned in-house without the overheads. |
| Digital strategy | No dedicated marketing strategy; online engagement patchy and inconsistent. | Coordinated multi-channel strategy across social, Meta, Google Ads, SEO and email. |
| Team capability | Team stretched too thin to keep up with modern gym marketing demands. | Full in-house marketing function running day-to-day with Hedgehog as coach and advisor. |
| Membership growth | Growth plateaued as competitors dominated local search and social. | 31% net membership growth with a visible, high-trust local presence. |
We built the strategy, trained the team, and supported them week-to-week as the new marketing function came to life across social, search, email, and local partnerships.
Created a content framework for Instagram and Facebook that showcased the community, trainers, and member transformations - helping the brand stand out from generic chain-gym content.
Built a full paid funnel on Meta, from cold prospecting to warm retargeting to a final conversion push - each stage mapped to a specific piece of creative and messaging.
Optimised the website for local search, tidied up the Google Business Profile, and implemented on-page SEO to help Visions rank for "gym Hawthorn" style searches consistently.
Set up tightly targeted Google Ads campaigns for high-intent local search terms, paired with landing pages designed to convert trial sign-ups quickly.
Built automated email flows to nurture new leads, welcome trialists, and re-engage lapsed members - bringing previously quiet parts of the funnel to life.
Designed and ran local partnership campaigns with nearby businesses to open up corporate membership channels, adding a whole new segment of member acquisition.
Net membership growth driven by a coordinated digital strategy across paid, organic, and partnerships.
Steady follower and engagement growth on Instagram and Facebook, powered by a consistent content system.
An internal marketing capability running day-to-day, with Hedgehog in the background as coach and advisor.
Multi-channel capability across social, Meta Ads, Google Ads, SEO, and email - all owned in-house.
A combined strategy, training, and ongoing support engagement designed to put marketing independence in the hands of the Visions team.
We'll talk through where your business is now, where you want to go, and whether we're the right partner to help you get there.
