1-1 training · 2 months6 live sessionsYour own account
Google Ads training - 1-1 in your own account
1-1 Google Ads training and coaching inside your own account - for business owners and marketers who want to stop guessing and start running Search, Shopping, PMax and Display themselves. Two months, six live video sessions, delivered Australia-wide. No pre-recorded course, no generic slides.
No retainers·No lock-in contracts·Your account, always·Search · Shopping · PMax · Display·Real accounts, never a demo·6 sessions, 2 months·10 years in business·No retainers·No lock-in contracts·Your account, always·Search · Shopping · PMax · Display·Real accounts, never a demo·6 sessions, 2 months·10 years in business·
Meet your trainers
Never a junior. Never outsourced.
Every session is with Josh or Teddi directly - the same two people named in every Google review on this page.
Josh Berg
Founder & Head of Strategy
Ex-Google, 15 years in digital marketing, and has worked with hundreds of teams on Google Ads. He built this program because he'd rather teach people their own accounts than gatekeep them.
Teddi Russell
Head of Training & Implementation
Runs the day-to-day delivery of the program - session pacing, account audits, and making sure nothing falls through the cracks from kick-off to hand-over.
Is this training right for you?
Answer 5 quick questions to see if training's the right fit for you.
What best describes your role?
How big is your marketing team?
Are you currently running Google Ads?
What's your main goal?
What's your monthly marketing budget?
Last step: how can we get in touch with you?
Your result is on the next screen. We'll follow up with the right program for you.
Please enter a valid email address.
No spam, no mailing list. We'll only use this to follow up about your training.
✓
You're a great fit.
This training was built for teams like yours. Grab a free intro call with Josh to discuss your training program.
Our 8-week training program - from $5,950 + GST for one channel
A senior Hedgehog marketer audits your account, builds the strategy with you, then trains you hands-on inside your own account over eight weeks. One-on-one, at your pace.
Ad Foundations is quoted including GST. The training program is quoted excluding GST.
For larger teams, we have a custom program.
Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.
✓ No obligation✓ Response within 1 business day✓ We'll tell you if we're not the right fit
How we work
Things we're about.
What we actually care about - and what you can hold us to.
Live by week 2. Independent by week 8.We know 8 weeks is a long time. We care about outcomes, and that's how long it takes to get you properly up and running.
Custom strategy, never cookie-cutter
Your plan is built around your business, your market and your margins - not copied from the last client. Cookie-cutter is the churn-and-burn approach, and it never holds.
Practical learning, in your accounts
You learn by doing - building real campaigns in your own account and getting them live. Not watching someone else's demo.
The numbers that matter
Cost per lead. Conversion value. Wasted spend. We teach you the handful of metrics that drive decisions - and give you permission to ignore the rest.
Good ads, good landing pages
We show you how to make things that are actually good - ads, pages and creative crafted to convert, not churned out.
Around as long as you need us
The goal is your independence. But if you ever want backup - a check-in, a second opinion - we're right here.
Your 2-month journey · kick-off to independent
Four modules. Six 1-1 sessions. You leave running it yourself.
A guided 1-1 program inside your own Google Ads account, built around four modules over eight weeks - each bubble is the week it runs. Click any module to see what's inside.
4 modules6 1-1 sessionsLive on real budgetSkills yours forever24-hour email support
Week0
Module 1Discovery & Business Alignment
Your custom strategy
You leave with your strategy - structure, keywords and messaging - plus your AI toolkit installed.
STRATEGY
We get to know your business - your goals, your customers and what makes you different - so your Google Ads are built custom to you, never off a template.
Week 01-1 sessionKick-off & a deep-dive into your business, then your custom strategy. Set up with our AI tools.
You leave with: your strategy - structure, keywords and messaging - plus your AI toolkit installed.
Week1
Module 2Creative & Landing Pages
Make your ads & landing pages
You leave with high-intent search ads and landing pages, ready to launch.
This is where most of your results come from. We build your landing pages, ads & copy with you - then teach you to make more yourself, fast, with AI.
Week 11-1 sessionLanding pages, responsive search ads & copy - built with you, produced fast with AI.
You leave with: high-intent search ads and landing pages, ready to launch.
Week2
Module 3Platform 101 + Campaign BuildCampaigns go live
Launch day
You leave with your campaigns live on real budget, and you at the controls.
🚀
Conversion tracking, audiences and campaign build, set up the right way. You build the campaigns, you press go - we're right next to you the whole time.
You leave with: your campaigns live on real budget, and you at the controls.
Weeks3–8
Module 4Report & Optimise
Practice makes perfect
You leave with a live, optimised account and the confidence to run it without us.
A simple rhythm: a session with us, then a week running it yourself on live campaigns. By the end, running it without us feels completely normal - because you've already been doing it.
Week 3Self-runYou run it - campaigns live, real data gathering.
Week 41-1 sessionRead your reports & optimise together.
Week 5Self-runYou run it - optimisations take effect.
Part of our Training program - add a second channel later at a reduced rate, since we've already learned your business.
Who it's for
Who this training is for. And who it isn't.
We'll tell you honestly if we're not the right fit - that's exactly what the fit quiz checks.
This is for you if...
You're done guessing - you want a real plan and the skills to run it.
You've inherited an account - and need to take control of it.
You're already running campaigns - and money's being left on the table.
You're bringing Google Ads in-house - and want it set up right.
Probably not, if...
You don't want to touch the account - we teach; we don't take over.
You want a 2-hour crash course - skills take 2 months, not 2 days.
No budget behind Google Ads yet - theory alone doesn't stick.
You've already got a specialist - and they're running it well.
Real results
Not hypotheticals. Here's what happened.
Fitness · Melbourne
Visions Fitness Centre
Tightly targeted Google Ads for local, high-intent gym searches - paired with landing pages built to convert trial sign-ups fast. Part of a coordinated in-house strategy across five channels.
"Hedgehog's flair for digital marketing strategy is second to none. An expert in Google Ads, Facebook Ads, website SEO and content strategy."
KH
Kerri-ann Hogan
Narangba Timbers
★★★★★
"I highly recommend Josh and the team if you are looking for expert advice on Meta Ads, marketing strategy, Google Ads and much more."
AF
Anthony F
Lower Lipid
★★★★★
"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart. You'd be crazy not to chat to Josh."
PA
Pat Amey
Visions Fitness Centre
★★★★★
"His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."
MY
Michael Yole
Visions Fitness
★★★★★
"Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."
BC
Brook Cull
Visions Fitness
★★★★★
"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."
CG
Cass Green
Product Manager, GluteGuard
FAQ
Common questions about Google Ads training.
How long does the Google Ads training take?
The program runs over about two months across four modules - Discovery & Business Alignment, Creative & Landing Pages, Platform 101 + Campaign Build, and Report & Optimise - with six 1-1 sessions. Campaigns go live around week two; then you run on real budget while we optimise together and hand over. We pace it around your availability.
Do I need an existing Google Ads account?
No. If you're starting fresh, we'll set up your account from scratch as part of the training. If you have an existing account, we audit what's there and rebuild or optimise as needed. Either way, you end up with a clean, well-structured account that you fully own.
Will this cover Performance Max and Shopping campaigns?
Yes. We cover the full suite - Search, Display, Shopping, YouTube and Performance Max. The exact mix depends on your business model and where the best opportunities are, but everything you need to run Google Ads effectively is included.
Who actually delivers the training?
Josh Berg or Teddi Russell - senior Hedgehog team members with deep Google Ads expertise. Between them they've worked with hundreds of marketing teams. You'll never be handed off to a junior or an outsourced contractor.
What happens after training ends?
You'll have the strategy, setup and skills to run Google Ads independently. If you want ongoing backup, our Support Program gives you monthly check-ins, performance reviews, and direct access to your trainer - plus Hilda AI monitoring your campaigns. There's no lock-in; cancel any time.
Is this a Google Ads course, or 1-1 coaching?
Honestly, a bit of both - and not quite either. It's not a pre-recorded course you watch alone, and it's not generic classroom coaching. You get 1-1 video sessions with a real trainer, working inside your actual Google Ads account on your actual campaigns. Think coaching with a curriculum.
Do you run in-person Google Ads classes in Melbourne?
No - and we'd rather be upfront about that than promise something we don't deliver. Every session is live 1-1 video, delivered Australia-wide and internationally, inside your own account. Most clients find this works better than in-person: you can screen-share your real campaigns and rewatch any session afterwards.
Do I need marketing experience to join this Google Ads coaching program?
No. We've trained complete beginners and people who've run ads for years. The sessions are paced to you - if you're new, we spend more time on the fundamentals before you touch the account; if you've got experience, we move straight to what's actually holding your account back.
Google Ads training
Ready to own your Google Ads?
Two months, six 1-1 sessions, inside your own account. Take the 30-second quiz to see if it's a fit — we'll send pricing through before any call.
