Search ads

Google Ads training and coaching. Run your own search ads.

Claude does the heavy lifting. Trainers check your work.

Free for 7 daysFive ads made for youNo card neededEvery step written out
Josh Berg, Google Ads trainer Teddi Russell, Google Ads trainer Kelvin Zhu, Google Ads trainer Yesica Alfonso, Google Ads trainer
Real trainers on live calls every week.
training.hedgehogmarketing.com.au
Build · Plan your ad groups

Emergency plumber

Theme 1
Keywords · phrase match
"emergency plumber melbourne""24 hour plumber""burst pipe plumber"
Starter negatives
jobscoursesalary
Sponsored · yourbusiness.com.au Emergency Plumber Melbourne | 24/7 Response & Upfront Pricing

Licensed local plumbers. Fixed quotes before we start.

Why Google Ads

Why you should be on Google.

When someone searches for what you sell, they're ready to act. Google shows your ad at that exact moment, across Search, Performance Max and Shopping.

How it works

Be the answer the moment they search.

The trick is message match: the same words in the search, the ad and the page. Someone types "emergency plumber melbourne", sees an ad that says exactly that, and lands on a page that says it again. That's how you win the click, the lead and a cheaper cost per click.

  • Catch people with intent, right when they search
  • Search for leads, Shopping and PMax for ecommerce
  • Same words in the search, the ad and the page
1 · The search
emergency plumber melbourne
2 · The ad
Sponsored · yourbusiness.com.auEmergency Plumber Melbourne | 24/7 Response

Fixed quotes before we start.

3 · The page
Emergency Plumber in Melbourne24/7 · Fixed quotes upfrontGet a fixed quote →
What you'll learn

Five modules. Human-led, AI-assisted.

Short videos, 1 to 4 minutes each. Watch one, do it, move on.

  1. 1

    Strategy

    AI-assisted

    Who is searching, what to offer and what to spend. Your agents write up your plan.

    3 lessons
  2. 2

    Make your ads

    AI-assisted

    Your agents find what people search for and write ads that match.

    5 lessons
  3. 3

    Make your landing pages

    AI-assisted

    Your agents build a simple page that answers the search.

    3 lessons
  4. 4

    Build your campaigns

    AI-assisted

    We walk you through Google Ads, click by click. Your agents draft the campaign.

    8 lessons
  5. 5

    Reporting and optimisation

    AI-assisted

    Your agents read your numbers each week. You make the call.

    5 lessons
See all 24 lessons

1Strategy

  1. Write your strategy AI3 min

    Your strategy agent plans campaigns, keyword themes, bidding and pages at your real budget.

  2. Read and challenge your strategy AIRead

    Six short sections, and the questions to push back with.

  3. Lock it in AIRead

    Save it once, and every agent reads it before it makes anything.

2Make your ads

  1. Capture the intent2 min

    On Google the customer asks first. Answer the search in their own words.

  2. Keyword Planner2 min

    Find what people really search, starting with what you sell.

  3. Plan your ad groups AI3 min

    Your agents turn your keyword list into tight ad groups.

  4. Write your search ads AI2 min

    Headlines and descriptions that quote the search and match your page.

  5. Build your asset pack AI3 min

    Images and long headlines, ready for when you grow past Search.

3Make your landing pages

  1. Do you need a landing page?Read

    When your main website will do, and when a page for this campaign pays off.

  2. Brief and build your page AI2 min

    Plan the page from your keywords and offer, then your agents build it.

  3. Get your page live AI2 min

    Put your page online so your ads have somewhere to send people.

4Build your campaigns

  1. Find your way around3 min

    Campaigns, ad groups and ads: where the money decisions live.

  2. Switch off auto-apply2 min

    Nothing changes in your account unless you choose it.

  3. Check your tracking2 min

    Make sure Google counts the right conversions.

  4. Build the campaign4 min

    Objective, bidding, locations and networks, set up properly.

  5. Ad groups and keywords2 min

    Match types, and how close a search has to be.

  6. Write the ad2 min

    Headlines that quote the keyword, the right page and your budget.

  7. Negatives, then switch it on2 min

    Stop paying for the wrong searches, then go live.

  8. After you publishRead

    Hands off while it learns, and what the first month looks like.

5Reporting and optimisation

  1. Your weekly screen3 min

    Five numbers to check once a week.

  2. Impression share and Quality Score3 min

    Why your ad didn't show, and what to do about it.

  3. Search terms first2 min

    What people actually typed, and which searches to block.

  4. Your rules AI2 min

    Four rules for when to act, and your weekly rhythm.

  5. Once a month: your ad assets1 min

    Swap the headlines and descriptions that aren't earning clicks.

AI Done with your AI agents in Claude. The rest are in the ad platform, or the thinking behind it.

AI agents for the parts that matter Live group calls every week Answers within a day

Everything the Google Ads course covers

  • Account structure: campaigns, ad groups and ads
  • Keyword research with Keyword Planner
  • Match types and negative keywords
  • Search ads that quote the search
  • Landing pages that answer the search
  • Conversion tracking, set up and checked
  • Bidding, budgets, locations and networks
  • When Performance Max and Shopping fit
  • Impression share and Quality Score
  • Search terms and your weekly optimisation
Three ways to learn Google Ads

Choose the right path for you.

Every path starts with 7 days to explore, free.

Start here

Self-paced

Learn at your own pace, with trainers on call.

$197 / month

Free for 7 days, then the full course and your AI agents unlock when you join. Join before they end and your first month is half price, $98.50. Cancel any time.

Explore free for 7 days
8 weeks, 1-1

Personalised 1-1

Six private sessions inside your own Google Ads account.

$5,950 + GST per channel

In 3 payments, or $5,450 + GST paid upfront.

See the 1-1 program
30+ people

Franchise & Network Training

For franchises and networks of 30+.

$500 per person

Groups of 30+, from $15,000 for 30. Your own private portal and live sessions.

See franchise training

Is this training right for you?

Answer 6 quick questions to see if training's the right fit for you.

What best describes your role?
How big is your marketing team?
Are you currently running Google Ads?
What's your main goal?
What's your monthly marketing budget?
How do you feel about using AI like Claude in your marketing?
Last step: how can we get in touch with you?

Your result is on the next screen. We'll follow up with the right program for you.

✓
You're a great fit.

This training was built for teams like yours.

🎁 Free when you book: sample ads made for your business - and we'll show you how to make them yourself.

Free. 25 minutes. No obligation.

A few ads we've made recently →

Hedgehog Ads Training ad: run your own ads, 1-on-1, in your own account, 8 weeksProudi ad: if they won't eat it, it's freeWattle Power ad: what you pay at noon versus 7pmHedgehog ad: outsourcing your ads versus running them yourselfVancreed ad: a home that corners flatMount Zero Olives ad: the Olive Oil Club, 10% off every delivery, no lock-inProudi ad: dinner, elevated - Air Proudi Red ComboWattle Power notes-app ad: why our power bill was $13Hedgehog meme ad: boosting posts, hiring it out, learning to run your own adsMount Zero Olives ad: Pink Lake salt, wild harvested, nothing addedVancreed ad: the ride has transformed
✓
Your best fit: Self-paced.

Learn to run your own Meta and Google ads with short videos, your own AI marketing team and live calls with our trainers every week.

  • 7 days free
  • No card needed
  • Cancel any time
Explore free for 7 days →

Then $197 a month. Join before your free week ends and your first month is half price.

For larger teams, we have a custom program.

Teams of 6+ typically need group sessions, role-specific training, and a tailored rollout. Tell us about your team and we'll put together a custom proposal.

✓ No obligation ✓ Response within 1 business day ✓ We'll tell you if we're not the right fit
Results

Teams running their own Google Ads now.

“Helped me personally with my own digital marketing skills.”

  • Adjusts keywords on her own
  • Works in Google Ads herself
  • Updates the website herself
Ange WallAccelerate Automotive · Independent mechanic
Personalised 1-1 · Google0:57
Short lessons24 in all

1 to 4 minutes each, built in your own account.

Live group callsEvery week

Bring your account and your questions.

5.0on Google reviews

From the businesses we train.

Case study · Google Ads

Visions Fitness Centre

Fitness · Melbourne

Local, high-intent Google Ads and landing pages built for trial sign-ups, run by their own team as part of an in-house plan across five channels.

“Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year.”Brook Cull, Visions Fitness
Read the Visions Fitness story →
31%Membership growth
5Channels run in-house
Josh and Teddi working through a Google Ads account together
Your trainers

Real people, every week.

Josh, Teddi, Kelvin and Yesica run the live calls and answer your questions.

Josh Berg Teddi Russell Kelvin Zhu Yesica Alfonso
Live group calls every weekOptional private sessionsYour own private Q&A
Questions

Google Ads training questions.

How much should I spend on Google Ads?

Some teams spend as little as $500 a month, others much more. It's paid straight to Google. Not sure? Use the calculator to see what your budget should bring in.

Should I use Performance Max?

PMax, and Shopping especially, are good for ecommerce. For lead gen, search is usually the best start.

Do I need conversion tracking first?

Yes. The Build your campaigns module shows you how to set it up and check it.

Is this a Google Ads course or coaching?

Both. Self-paced is a step-by-step Google Ads course with live group calls and private Q&A. The Personalised 1-1 is Google Ads coaching: a senior trainer works with you inside your own account for 8 weeks.

Do I need Google Ads experience?

No. The course starts from setting up your account and finding keywords. If you already run Google Ads, skip ahead, and your coach will build around what you know.

Do I need an existing Google Ads account?

No. The Build your campaigns module starts with finding your way around a new account. If you already have one, you build in it, and on the 1-1 your coach looks over what's there first.

Do you run in-person Google Ads classes in Melbourne?

No. We're based in Melbourne, and every lesson, live call and 1-1 session is online, so it works anywhere in Australia. You share your screen and work in your own Google Ads account.

Should I start on Google or Meta?

Most teams start on Meta. Google suits urgent searches and specific products.

Start the Google Ads training free for 7 days.

Your business name, email and website. Your portal opens straight away, with the first module free, and we make five ads for your business. The rest of each course and your AI agents unlock when you join.

Josh Berg, Google Ads trainer Teddi Russell, Google Ads trainer Kelvin Zhu, Google Ads trainer
See you on a call.

Explore free for 7 daysNo card. Five free ads.

Explore free →