4 channels trained, data literacy transformed.
"Hedgehog helped my organisation revamp our Meta advertising with bespoke advice and training sessions. The team was thorough, flexible, and made complex concepts easy to understand."
Not an agency takeover - a training partner who could lift capability across four core channels and leave behind tools the team could actually use.
| Dimension | Before Hedgehog | With Hedgehog |
|---|---|---|
| Digital capability | Committed and capable comms team, but digital marketing was not their specialty. | Bespoke 1-1 training across four channels, using the team's own accounts and live campaigns. |
| Campaign structure | Account setups, audience building, and keyword strategy weren't established in a repeatable way. | Clean account structuring and audience building so each campaign had a clear hypothesis. |
| Data literacy | GA4 was a black box; no consistent reporting layer linking spend to outcomes. | Team-wide data literacy uplift with custom Looker Studio dashboards for ongoing reporting. |
| Budget efficiency | Every dollar had to work twice as hard, but without structure it was hard to know what was working. | Sharper campaigns running with better structure and targeting - improving efficiency and outcomes. |
Our work with Thorne Harbour focused on giving the team practical, context-specific training paired with tools that kept them independent after the sessions wrapped up.
Delivered tailored one-on-one training sessions across four channels, using the team's own accounts and campaigns as the teaching material - so every concept was immediately applicable.
Coached the team on how to structure campaigns, ad sets, and audiences properly so each campaign had a clear hypothesis and measurable outcomes instead of blurred performance data.
Ran a custom SEO training program covering keyword research, on-page optimisation, and how to build organic visibility for specific health and community programs the organisation runs.
Built bespoke Looker Studio dashboards that pulled key metrics into one clean view - so the team could monitor performance across channels in real time without wrangling GA4 manually.
Facebook Ads, Google Ads, SEO, and GA4 all trained to the point of team independence.
Looker Studio dashboards built for ongoing reporting - no more guessing what's working.
A noticeable improvement in how the team interprets data and uses it to make better decisions.
Campaigns now run with better structure and targeting, improving efficiency and outcomes.
A focused training and support engagement designed to leave the in-house team more capable and self-sufficient than when we started.
We'll talk through where your business is now, where you want to go, and whether we're the right partner to help you get there.
