From limited retail presence to 3,000+ pharmacies nationwide.
"Josh's coaching and support has been vital in GluteGuard's growth. His speed to understand our business and strategic direction was exceptional. They are a critical part of our business, and we couldn't do without them."
GluteGuard needed to prove demand before retail would commit - and build the in-house capability to run it long term.
| Dimension | Before Hedgehog | With Hedgehog |
|---|---|---|
| Retail footprint | Limited distribution, low national awareness - starting from a standing start online. | 3,000+ pharmacies nationwide across Chemist Warehouse, Terry White, Amcal and independents. |
| DTC proof | No digital engine, no proof of demand for pharmacy chains to stock the product. | Full-funnel digital engine driving sales, repeat purchase, and market signal to retailers. |
| Team capability | Team wanted to own digital in-house, not outsource permanently. | Internal team trained on platforms, campaigns, creative and performance review. |
| Brand presence | Limited national awareness in the coeliac and health-conscious audience. | Olympic ambassador partnership with Ariarne Titmus, informed by our strategy. |
We worked closely with the GluteGuard team across strategy, execution, and training so the brand could grow independently while we remained in the background as a strategic partner.
Mapped a coordinated campaign across Facebook, Instagram, Google Ads, YouTube, and Display - each channel playing a distinct role in awareness, consideration, and conversion for a niche health audience.
Rather than running everything externally forever, we trained the internal team on platform setup, campaign management, creative development, and performance review so the capability stayed in the business.
We supported the strategic direction and rollout of the partnership with Olympic gold medallist Ariarne Titmus, aligning ambassador content with performance media to maximise reach and credibility.
Set up clean, custom dashboards so the team could see performance across channels at a glance - linking ad spend, sales, and retail distribution to make confident decisions week to week.
Now stocked in Chemist Warehouse, Terry White, Amcal, and independents across Australia.
A measurable lift in brand recognition across health-conscious and coeliac audiences nationwide.
Partnership with Olympic gold medallist Ariarne Titmus, directly informed by our strategic advice.
The internal team now runs the digital marketing function independently with ongoing coaching support.
A blended engagement covering strategic thinking, capability building, and ongoing support as the team took the reins.
We'll talk through where your business is now, where you want to go, and whether we're the right partner to help you get there.
