Blog · Digital Marketing Digital Marketing

How to integrate Shopify with your Facebook Catalogue after migrating from WooCommerce

This Guide Explores How To Effectively Manage Your Shopify Store's Integration With The Facebook Catalogue, Ensuring A Seamless Connection.

TR Teddi Russell ·

#Removing WooCommerce Catalogue from Facebook

N.B. Before connecting your Shopify store to Facebook, it's crucial to completely disconnect any previous setups with platforms like WooCommerce. This prevents any product listing conflicts (e.g. old product listings with old pricing) and ensures data accuracy.

First, remove WooCommerce from Facebook:

  1. Log in to Facebook Business Manager: Start by accessing your Facebook Business account linked to your WooCommerce.
  2. Navigate to Catalogues: Find the ‘Catalogues’ section under ‘Assets’.
  3. Select the WooCommerce Catalogue: Choose the catalogue you want to remove.
  4. Delete the Catalogue: Use the ‘Remove Catalogue’ option to delete it, ensuring that all WooCommerce products are no longer linked.

Clearing out previous WooCommerce integrations prevents overlap and potential errors once Shopify is connected.

#Setting Up Your Shopify Facebook Catalog

Here’s how to set it up:

  1. Access Facebook Channel in Shopify: Go to the ‘Facebook Channel’ from your Shopify admin and follow the setup prompts.
  2. Connect Your Account: Link your Facebook Business page and choose the product catalogue to sync.
  3. Sync Your Products: Sync all products or select collections tailored to your Facebook audience.

#Troubleshooting Common Issues

Even with a smooth setup, you may encounter issues. Common challenges include syncing errors or updates not reflecting on Facebook.

To troubleshoot, consider the following:

#FAQs

How often does Shopify sync with Facebook?

Shopify syncs with Facebook almost in real-time, with any changes usually reflecting within a few minutes to an hour.

Can I run Facebook ads for products in my catalogue?

Yes, products synced to your Facebook Catalogue can be directly used in Facebook ads, allowing targeted promotions based on your catalogue’s data.

What if a product fails to sync?

Ensure the product complies with Facebook’s commerce policies and that the product image and description meet the required standards.

This guide is written by Hedgehog, a Done With You digital marketing consultancy specialising in small and medium businesses in Australia. We offer digital marketing consulting, coaching, and training.

Teddi Russell
Written by

Teddi Russell

Head of Implementation, Hedgehog Marketing

Email marketing and data specialist. Formerly at McPherson's Consumer Products, where she managed large-scale CRM and marketing automation. Teddi leads all implementation, email strategy, and data-driven campaigns at Hedgehog Marketing.

← All articles View original on hedgehogmarketing.com.au →