Plug in your budget and a few funnel assumptions, and see exactly what your Meta or Google Ads spend should return in clicks, leads, deals and revenue. Benchmarks included, so you know if your numbers are realistic.
Try the forecasterBased on a 30-day month and a 365-day year
| Stage | Monthly | Annual | Cost each |
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A forecast is only as honest as its inputs. Here's where each number should sit before you trust the output.
$20 to $30 is typical for B2C audiences. B2B usually lands at $30 to $40. If you're modelling above $60, your audience is very niche or your creative needs work.
South of 1% is generally poor. 1% to 2% is good, above 2% is great. You won't sustain much beyond 4%, so don't model it.
$2 to $6 is common for local services. Competitive B2B and legal/finance terms can run $15 to $50+. Check your actual CPCs in Keyword Planner before forecasting.
20% is an average lead magnet landing page. 40% is a great one. If your page converts under 10%, fix the page before scaling spend.
From a nurtured lead, 10% booking a call is average and 30% is great. Straight from a cold click (1-step), expect low single digits.
A 30% show rate is poor; well-run booking flows with reminders reach 75%. Close rates vary wildly by offer, but 20% to 30% of showed calls is a sane planning number.
Hitting those numbers takes sharp creative, a landing page that converts, and someone watching the account daily. That's what we do for our clients. If the maths above looks worth pursuing, let's talk about making it real.
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