I'm a 15+ year experienced digital marketer and I run Hedgehog Marketing helping small businesses to sell more online. After starting my career at Google I've moved to smaller and smaller businesses, refining my craft to bring big business marketing smarts to small businesses. I'm focused on providing a valuable mix of data, strategy, tactics and support to help small businesses achieve big business results. I'm a 17-year vegan, love filter coffee, have travelled to 30 countries and was the winner of the local falafel eating competition in 2011.