About Hedgehog Marketing
We're a different breed of agency. Actually, we're a different species entirely.
Founded in Melbourne, 2016. Operating across Australia and the UK. Two humans who actually give a damn, plus an AI sidekick.
Founded in Melbourne, 2016. Operating across Australia and the UK. Two humans who actually give a damn, plus an AI sidekick.
We're not here to do the work and disappear. We roll in, skill up your team, and help you build a marketing machine that runs like clockwork.
Most agencies are built on a simple model: create dependency. The more confused you are, the longer you stay. We thought that was rubbish, so we built something different.
We believe in teaching everything we know. Yes, everything. Every strategy, every optimisation trick, every shortcut we've learned over 15+ years in digital marketing. Because when you understand your own marketing, you make better decisions, spend less, and grow faster.
Our goal isn't to keep you as a client forever. It's to make you so good at marketing that you only call us when you want to, not because you have to.
Here's how we stack up against the two most common alternatives.
| Approach | Traditional Agency | Hedgehog | DIY / Self-Taught |
|---|---|---|---|
| Model | Done for you | Done with you | Done alone |
| Cost | Expensive retainers | One-off investment | Free (but costs time) |
| Strategy | Cookie cutter | Bespoke strategy | All theory, no plan |
| Implementation | Hidden motives | Customised to your business | Bad habits |
| Flexibility | Rigid contracts | Learn in your own accounts | Boring and isolating |
| Support | Only while you pay | Holistic, ongoing option | No support at all |
A clear, repeatable process that takes you from confused to confident.
We get on the same page. Your goals, your market, your budget, your reality. No assumptions.
A deep dive into what you've got. Accounts, analytics, competitors, and opportunities.
A clear plan that tells you exactly which channels to invest in, and in what order.
Your accounts get built (or rebuilt) properly. Campaigns, tracking, reporting - done right.
Hands-on sessions in your own accounts until you can run everything with confidence.
We keep the team lean on purpose. You always work with a senior marketer, never a junior account manager reading from a script.
I'm a 15 year experienced digital marketer. I started Hedgehog Marketing because I wanted to help small teams to own their marketing. I'm an ex-Googler, have founded multiple businesses and am now teaching others how to do it themselves. I'm an 18-year vegan, flat white lover, have travelled to 30 countries and was the winner of the local falafel eating competition in 2011.
Email marketing and data specialist. Formerly at McPherson's Consumer Products, where she managed large-scale CRM and marketing automation. Teddi leads all implementation, email strategy, and data-driven campaigns.
Meet Hilda
Hilda is Hedgehog's in-house AI assistant. She helps with audits, reporting, content creation, and keeping campaigns running smoothly between human check-ins. Think of her as the team member who never sleeps, never forgets a deadline, and always has the data ready.
She's not replacing the humans - she's making the humans faster.
No pitch. No pressure. Just a conversation about your marketing and whether we're the right fit. 30 minutes with Josh.
