Tools for Market / Competitor Intelligence
A pivotal part of planning your marketing is to do adequate research on your competitors. If a tactic is working for them, then given it is not oversaturated, it may work for you too. Conversely, you may find an opening where no one else is competing. And, if you do, that’s the sweet spot! Your costs to operate there will be lower as there is limited competition and your reward for doing so may be larger, given that there is no one else grabbing the attention of your prospective customers.In this guide I provide you with a few tools to gain an insight on your competitors and the market. By using these tools you'll have a high level understanding of web traffic, search keywords, social ads and emails that your competitors and the market are using to drive traffic and conversions.So, let’s dive into a few ways to generate this intelligence.
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