A few Success Stories from our Clients
It’s been a year for the books! We worked with businesses across Australia, in various different industries, sectors and stages of business - but they all had one thing in common - to build their in-house marketing capabilities.
Here’s a few that we loved working with over the last year:
- Visions Fitness Centre: Located in Melbourne, Visions Fitness faced challenges with declining membership growth and low online engagement. Through a comprehensive strategy encompassing organic social media, targeted advertising funnels, SEO, and email marketing automation, we achieved a 31% increase in memberships and enhanced their online presence. Read the full case study.
- Accelerate Automotive: This Brisbane-based European vehicle specialist sought to develop a cohesive marketing strategy and improve their website's user experience. By guiding them in Google Ads management, SEO, content creation, and a complete website redesign, we significantly increased online traffic and conversion rates, resulting in continuous month on month records. Read the full case study.
- Thorne Harbour: As Victoria's leading LGBTIQA+ support organisation, Thorne Harbour aimed to upskill their marketing team in digital platforms. Our tailored training sessions in Facebook Ads, Google Ads, SEO, and Google Analytics 4 enabled them to target new audiences, manage campaigns effectively and keep a trained eye on their performance. Read the full case study.
Enhancements to Our Dashboard
In a continuous journey to simplify analytics, we've upgraded our dashboard again! The new version has:
- Built out extra simplified pages: Offering a more comprehensive view of marketing performance.some text
- SEO: Monthly and quarterly views, country-specific and pages / page focuses (e.g. categories, blogs, landing pages, etc.).
- Google Analytics: Campaign pages including UTM tracking, integration with Google Search, Demographic pages including: Technology, Location, New vs Returning; Detailed Page Engagement including hours of the day, User Flow
- Google Ads: Detailed conversion page, Pmax specific asset group page
- CAC:AOV: linked to both live API and Google spreadsheets that are manually updated
- Added new channels:some text
- LinkedIn (Organic and Ads)
- YouTube
- Google Business Profile
- HubSpot
- MailChimp, Klaviyo
- TikTok
- WooCommerce
- Shopify
New Focused Services
Here at Hedgehog we have a mission to empower businesses' in-house marketing journey. Over 2024, we've refined our services to be more focused and modular, encompassing:
- Strategy: Crafting bespoke marketing strategies aligned with business unique goals with short, medium and long term objectives.
- Planning: Developing quarterly actionable plans to execute strategies effectively, with high, medium and low priority focuses.
- Training: Providing hands-on, personalised training in our clients’ accounts to build in-house marketing capabilities.
- Implementation: Assisting with the execution of marketing initiatives, removing roadblocks and providing an extra set of hands.
This modular approach allows clients to engage with us at any stage of their marketing journey, ensuring flexibility and targeted support.
Empowering In-House Marketing Efforts
Our focus has sharpened on assisting businesses to take control of their marketing efforts. By providing the necessary tools and knowledge, we help clients build robust in-house marketing functions that drive sustainable growth.
Team Expansion
We are thrilled to announce the addition of Teddi as our first employee and Head of Implementation. Teddi brings a wealth of experience and a passion for helping businesses succeed, further strengthening our ability to deliver exceptional service. Teddi is the implementation lead, providing an extra set of skilled hands to coach, train or build marketing campaigns.
Conclusion
2024, you’ve been a good one!
We are proud of the strides we've made in delivering value to our clients, enhancing our services, and growing our team. We remain dedicated to empowering small and medium-sized businesses across Australia, providing the expertise and support they need to thrive in the digital landscape.
This guide is written by Hedgehog, a Done With You digital marketing consultancy specialising in small and medium businesses in Australia. We offer digital marketing consulting, coaching, and training.
