Blogs about

Content Marketing

You may not be aware of this, but Hedgehogs are big fans of sharing industry knowledge and insights - particular in marketing and advertising. Scroll on to view our insights across a variety of marketing topics and guides to help you build your in-house marketing expertise.

April 14, 2025

Teddi Russell

Why Small Businesses Without a Website Are Losing Customers (And How to Fix It)

Having a website isn’t just an option for small businesses—it’s a necessity. If your business doesn’t have a website, you’re likely losing customers to competitors who do. A website helps build trust, improve visibility, and generate sales, even while you sleep. Still on the fence about whether your small business needs a website? Let’s break down exactly why it’s a must-have in 2024.

April 7, 2025

Teddi Russell

Content Planning Made Easy: How to Stay Consistent with Your Digital Marketing

If you’ve ever struggled to keep up with content creation, you’re not alone. Many small businesses start strong with digital marketing, only to fall into a cycle of last-minute posts or long periods of inactivity. The solution? A content calendar—a simple but powerful tool to help you stay organised, consistent, and stress-free with your marketing. In this guide, we’ll walk you through how to create a winning content calendar that saves you time and keeps your audience engaged.

March 31, 2025

Josh Berg

On-Page SEO Essentials: The Basics Still Matter

When it comes to ranking higher on Google, many businesses focus on backlinks, AI, and trendy SEO tactics. But on-page SEO is still the foundation of a strong search presence. If your website isn’t optimised correctly, no amount of backlinks or AI hacks will save you.

February 24, 2025

Teddi Russell

Video Marketing Trends: Leveraging Short-form and Long-form for Maximum Results

Video marketing is no longer just a trend—it’s a powerful tool that can take your business to the next level.

Implicit vs Inferred Consent for Email Marketing: Best Practices for Compliance

January 20, 2025

Teddi Russell

Implicit vs Inferred Consent for Email Marketing: Best Practices for Compliance

Understanding the difference between implicit and inferred consent is crucial for small businesses when it comes to email marketing. Getting consent wrong can lead to hefty fines, harm to your brand, and disengaged customers. This blog will walk you through the differences, the legal obligations in Australia, and how to manage consent effectively in your email marketing campaigns.

Why Two-Factor Authentication is Non-Negotiable for Business Accounts

January 13, 2025

Teddi Russell

Why Two-Factor Authentication is Non-Negotiable for Business Accounts

Businesses are prime targets for cyberattacks. Hackers are targeting not only big corporations but also small and medium-sized businesses. Social media and digital marketing accounts are particularly vulnerable, as they often hold sensitive data and act as public-facing assets for companies.

January 6, 2025

Teddi Russell

The Power of UGC: Building Trust and Authenticity for Your Brand

Consumers are increasingly skeptical of traditional advertising and brands are turning to user-generated content (UGC) to build trust and establish authenticity.

December 16, 2024

Josh Berg

Thank You 2024, Hello 2025

Well well, we find ourselves at the end of another year! Welcome to 2025 … but before we get there, let’s reflect on the year that has been. 2024 has been a transformative year for Hedgehog, marked by significant client successes, the expansion of our team, more focused service offerings and the launch of our new branding.

Why Social Proof Matters: Using Testimonials to Build Trust

December 9, 2024

Teddi Russell

Why Social Proof Matters: Using Testimonials to Build Trust

Consumers trust the opinions of their peers more than ever before. Social proof—through customer testimonials and reviews—can be a powerful tool for building trust and credibility and, ultimately, increasing sales for your business.In this blog, we'll explore why social proof matters and how you can leverage it to strengthen your brand and convert more leads.

Blogs about

Content Marketing

Why Small Businesses Without a Website Are Losing Customers (And How to Fix It)

Content Planning Made Easy: How to Stay Consistent with Your Digital Marketing

On-Page SEO Essentials: The Basics Still Matter

Video Marketing Trends: Leveraging Short-form and Long-form for Maximum Results

Implicit vs Inferred Consent for Email Marketing: Best Practices for Compliance

Why Two-Factor Authentication is Non-Negotiable for Business Accounts

The Power of UGC: Building Trust and Authenticity for Your Brand

Thank You 2024, Hello 2025

Why Social Proof Matters: Using Testimonials to Build Trust

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