Blogs about

Strategy

You may not be aware of this, but Hedgehogs are big fans of sharing industry knowledge and insights - particular in marketing and advertising. Scroll on to view our insights across a variety of marketing topics and guides to help you build your in-house marketing expertise.

December 16, 2024

Josh Berg

Thank You 2024, Hello 2025

Well well, we find ourselves at the end of another year! Welcome to 2025 … but before we get there, let’s reflect on the year that has been. 2024 has been a transformative year for Hedgehog, marked by significant client successes, the expansion of our team, more focused service offerings and the launch of our new branding.

Why Social Proof Matters: Using Testimonials to Build Trust

December 9, 2024

Teddi Russell

Why Social Proof Matters: Using Testimonials to Build Trust

Consumers trust the opinions of their peers more than ever before. Social proof—through customer testimonials and reviews—can be a powerful tool for building trust and credibility and, ultimately, increasing sales for your business.In this blog, we'll explore why social proof matters and how you can leverage it to strengthen your brand and convert more leads.

Building a Winning Marketing Strategy: How Attribution is Like Baking a Cake

December 2, 2024

Josh Berg

Building a Winning Marketing Strategy: How Attribution is Like Baking a Cake

In marketing, knowing which tactics and channels drive success can feel as complex as perfecting a recipe. Just as every ingredient in a cake has a role—from foundational flour to decorative icing—each marketing channel contributes to your overall digital strategy. Marketing attribution helps you identify the essential channels and tactics (the ingredients that hold the cake together) versus those that may only be "icing on top." Without this insight, you risk either over-investing in strategies that don’t contribute much or underestimating the ones that truly matter.

SEO for Small Business | 7 Questions Answered by an Expert

September 28, 2020

Josh Berg

SEO for Small Business | 7 Questions Answered by an Expert

Welcome to the Digital Marketing for Small Business series. I, Josh - founder of <a target="_blank" href="https://www.hedgehogmarketing.com.au/" id="">Hedgehog</a> (helping small businesses to sell more online), will be interviewing channel and discipline experts to find out their key tips to help small businesses with their digital marketing. I ask 7 quick questions with the goal of giving you, the reader, a concise and simple guide to follow to get you started in each discipline or channel.By channel, I refer to a distribution medium for your content - Google Search, Social Media, Email, etc.By discipline, I refer to the craft that produces the content - copywriting, design, web development, user experience, and more.Today I am interviewing Joe Romeo from <a target="_blank" href="https://aperitif.agency/" id="">Aperitif Agency</a>. Joe is an SEO wiz who has helped various Hedgehog clients to get their SEO up to scratch and drive some serious traffic.That’s enough of an intro from me. Let’s talk to Joe and learn about SEO for small business from the expert.

Marketing Effectiveness | 8 things to get right for a successful campaign

October 4, 2019

Josh Berg

Marketing Effectiveness | 8 things to get right for a successful campaign

Last month I visited NAB Bank’s head office here in Melbourne, Australia to indulge in some marketing effectiveness insights. They were hosting an event run by Marketing Week, sponsored by CommBank. None of that is particularly important for you, but I chuckled when I sat in the large NAB red auditorium and the CommBank logo hit the screen, its iconic yellow splashing the walls.

Marketing for new businesses is like coaching a high performing sports team

August 5, 2019

Josh Berg

Marketing for new businesses is like coaching a high performing sports team

Marketing is a complex beast. It ebbs and flows and changes in its preferences. Its performance is affected by internal and external factors, 24 hours a day, 7 days a week, 365 days a year. Marketing does not sleep. It needs to be nurtured. Marketing requires us as marketers to understand its desires so that we can coach our ‘team of marketing channels’ to perform as best they can in their position.‍

Why New Businesses Should Look At The Marketing Funnel From the Bottom Up

June 28, 2019

Josh Berg

Why New Businesses Should Look At The Marketing Funnel From the Bottom Up

Okay, let’s talk about funnels. It’s the central point of most marketing and sales conversations. And it’s generated its position with good reason – it’s a guiding force for the messaging, data gathering and appeals that you want to make when hoping that an individual will take action.So, here’s the standard funnel. It makes sense. Each stage of the funnel – from top to bottom – indicates the size of the group of individuals in each stage. After all, we are funnelling individuals through a variety of appeals and messages to have them land in the stage we desire – generally, a paying customer.

September 26, 2018

Josh Berg

Why Brands Tell Stories, Not Specifics

It’s a funny feeling. That feeling of buying something you know you don’t need. It’s something you want, you desire and you can’t get out of your head. You just want.So, you go and buy it. The excitement is real.Okay, so you’ve bought this thing. You could have gotten a cheaper alternative or not bought it at all. But you did buy it. You know there’s a myriad of reasons why you shouldn’t, but there’s also the reasons you built up inside to lead you to the purchase decision.But, only you know those reasons. And, one of the main reasons is probably because you think it looks cool, or is a silent symbol of social status. Even if you haven’t overtly told yourself so.Now, your initial post-purchase moment is coming to an end. You’ve enjoyed your new, expensive product for yourself. But, you want to show it to people. Or, you want to take it outside of your home for the first time.‍

Blogs about

Strategy

Thank You 2024, Hello 2025

Why Social Proof Matters: Using Testimonials to Build Trust

Building a Winning Marketing Strategy: How Attribution is Like Baking a Cake

SEO for Small Business | 7 Questions Answered by an Expert

Marketing Effectiveness | 8 things to get right for a successful campaign

Marketing for new businesses is like coaching a high performing sports team

Why New Businesses Should Look At The Marketing Funnel From the Bottom Up

Why Brands Tell Stories, Not Specifics

Get a free dashboard and marketing insights delivered straight to your inbox.

About

Services

Resources

Industries

Channels

Contact

Servicing