Your Customers Expect You to Have a Website

Think about the last time you wanted to learn more about a business. You probably searched for them online, right? Your customers are doing the same. If they can’t find your website, they may assume you’re not a legitimate business or that you’re outdated.

Even if you have social media, it’s not enough. Customers see a website as a sign of professionalism and reliability.

A Website Builds Trust and Credibility

A well-designed website instantly makes your business look more credible. It gives you a space to showcase:

• Your products or services (so customers know what you offer).
• Customer testimonials (to build trust).
• Contact details (so people can easily reach you).

Without a website, potential customers might doubt your legitimacy and move on to a competitor who looks more professional online.

You’re Losing Customers to Competitors with Websites

Imagine two businesses:

• Business A has a website with clear information, contact details, and online booking.
• Business B has no website—just a Facebook page with limited details.

Which one do you think a customer will choose? Most will go with Business A because they can quickly get the information they need.

Your competitors with websites are capturing the customers who would have come to you if you had an online presence.

Websites Help You Get Found on Google

More than 80% of consumers search online before making a purchase. If you don’t have a website, you won’t appear in those searches. A website with the right SEO (Search Engine Optimisation) strategy can help you:

• Rank for local searches (e.g., "best café in Melbourne").
• Get found when people look for your products/services.
• Drive consistent traffic without paying for ads.

Even a simple website with basic SEO can help your business appear on Google, attracting more customers.

A Website Works for You 24/7

Unlike a physical store, your website never closes. It can:

• Answer customer questions anytime.
• Take bookings or orders even when you're asleep.
• Provide directions to your business.

This means customers can engage with your business whenever it’s convenient for them, increasing your chances of making a sale.

A Simple Website Doesn’t Have to Be Expensive

Many small businesses assume websites are costly and complicated. But with platforms like Wix, Squarespace, or Shopify, you can create a professional website with little technical knowledge. Even WordPress allows for customisation at an affordable price.

Investing in a website is like hiring a 24/7 salesperson—it pays for itself by bringing in more customers.

FAQs

1. Isn’t social media enough for my business?

Social media is great, but it’s not a replacement for a website. Algorithms change, accounts get suspended, and you don’t fully own your presence. A website gives you complete control over your business online.

2. How much does a small business website cost?

It depends on the platform you choose. Basic DIY websites can cost as little as $10-$30 per month, while professionally designed websites start from around $1,000-$3,000.

3. What if I don’t sell products online?

Even if you don’t sell online, a website helps potential customers find information about your business, such as your services, location, and contact details.

Conclusion

If your small business doesn’t have a website, you’re leaving money on the table. Customers expect businesses to have an online presence, and without one, you risk losing them to competitors.

The good news? Setting up a website is easier and more affordable than ever. Whether you DIY or hire a professional, investing in a website is one of the smartest moves you can make for your business.

This guide is written by Hedgehog, a Done With You digital marketing consultancy specialising in small and medium businesses in Australia. We offer digital marketing consulting, coaching, and training. 🚀

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