Why New Businesses Should Look At The Marketing Funnel From the Bottom Up

Okay, let’s talk about funnels. It’s the central point of most marketing and sales conversations. And it’s generated its position with good reason – it’s a guiding force for the messaging, data gathering and appeals that you want to make when hoping that an individual will take action.So, here’s the standard funnel. It makes sense. Each stage of the funnel – from top to bottom – indicates the size of the group of individuals in each stage. After all, we are funnelling individuals through a variety of appeals and messages to have them land in the stage we desire – generally, a paying customer.