Blogs about

Guide

You may not be aware of this, but Hedgehogs are big fans of sharing industry knowledge and insights - particular in marketing and advertising. Scroll on to view our insights across a variety of marketing topics and guides to help you build your in-house marketing expertise.

July 22, 2024

Teddi Russell

Step-by-Step Guide: Creating Custom Events in Google Analytics 4 (GA4)

Creating custom events in Google Analytics 4 (GA4) allows you to track specific user interactions on your website or app that are not automatically captured by GA4's default settings. Default events are commonly simple ecommerce or form events, which leave a lot on the table.Custom events give you the flexibility to measure what matters most to your business, providing deeper insights into user behaviour.

Essential Steps for Developing a First-Party Data Strategy in Digital Marketing

July 15, 2024

Teddi Russell

Essential Steps for Developing a First-Party Data Strategy in Digital Marketing

First-party data has become fundamental for successful marketing strategies. Collecting and leveraging this data helps businesses understand their customers better, create personalised experiences, and drive more effective marketing campaigns. This guide outlines essential steps for developing a robust first-party data strategy in digital marketing.

First, Second, and Third-Party Data: What Every Small Business Needs to Know

July 8, 2024

Teddi Russell

First, Second, and Third-Party Data: What Every Small Business Needs to Know

Understanding the different types of data is crucial for creating effective strategies. This guide will help you navigate the key differences between first-party, second-party, and third-party data and their benefits, challenges, and best practices for data management.

How to integrate Shopify with your Facebook Catalogue after migrating from WooCommerce

June 3, 2024

Teddi Russell

How to integrate Shopify with your Facebook Catalogue after migrating from WooCommerce

Leveraging social commerce through platforms like Facebook and Instagram can significantly amplify your online store's reach and sales. Integrating your catalogue with Facebook is imperative - for businesses transitioning to Shopify from WooCommerce there can be some complications.This guide explores how to effectively manage your Shopify store's integration with the Facebook Catalogue, ensuring a seamless connection.

How to Re-Engage and Warm Up a Cold Email List

May 27, 2024

Teddi Russell

How to Re-Engage and Warm Up a Cold Email List

An email list becomes 'cold' when the engagement levels (opens, clicks, responses) drop significantly. This often occurs due to a lapse in communication or when the content no longer aligns with the subscriber's interests. A cold list can decrease email deliverability and affect your overall email marketing performance.<h3 id="">Why you should warm your list</h3>Warming a list will help ISPs trust your sending IP, enhancing overall deliverability and engagement rates. ‍

How to Re-Engage Your Email Subscribers with Effective Incentives

May 17, 2024

Teddi Russell

How to Re-Engage Your Email Subscribers with Effective Incentives

In the world of email marketing, keeping your subscribers engaged is paramount. But what do you do when your engagement starts to wane? One effective strategy is offering targeted incentives to rekindle interest and encourage activity.

Step-by-Step Best Practices for Email Marketing Platform Migration

May 10, 2024

Teddi Russell

Step-by-Step Best Practices for Email Marketing Platform Migration

Migrating to a new email marketing platform can be a transformative step for your business, offering enhanced features, better integration, and improved user experience. Choosing the right moment to switch is crucial, not just for maintaining continuity in your marketing efforts but also for harnessing the full potential of advanced tools to elevate your campaigns.

Choosing your Digital Marketing Channels for Small Business

May 2, 2024

Josh Berg

Choosing your Digital Marketing Channels for Small Business

This blog is part of a content series helping small businesses to get set up for digital marketing best practice.You’ll find a guide for each of the major channels that are consistently used amongst each of my clients.

Digital Marketing 101 for Australian Small Business

May 2, 2024

Josh Berg

Digital Marketing 101 for Australian Small Business

Welcome to the 2021 edition of the Hedgehog digital marketing for small business get started series. In this series I aim to provide small businesses with the know-how to get set up for best practice in digital marketing.You’ll find a guide for each of the major channels that are consistently used amongst each of my clients.

Blogs about

Guide

Step-by-Step Guide: Creating Custom Events in Google Analytics 4 (GA4)

Essential Steps for Developing a First-Party Data Strategy in Digital Marketing

First, Second, and Third-Party Data: What Every Small Business Needs to Know

How to integrate Shopify with your Facebook Catalogue after migrating from WooCommerce

How to Re-Engage and Warm Up a Cold Email List

How to Re-Engage Your Email Subscribers with Effective Incentives

Step-by-Step Best Practices for Email Marketing Platform Migration

Choosing your Digital Marketing Channels for Small Business

Digital Marketing 101 for Australian Small Business

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