Types of Incentives to Re-Engage Subscribers
1. Exclusive Discounts and Promotions
Offering special discounts or promotional codes can be a powerful lure. Such incentives can drive immediate action and increase sales, whether it’s a percentage off their next purchase or access to an exclusive sale.
2. Free Trials and Samples
For services or digital products, offering a free trial period can reintroduce subscribers to the value of your offering. For physical products, consider sending samples to tempt customers back to your store.
3. Loyalty and Reward Points
Enhancing the value of loyalty points for purchases can re-engage your loyalty program's customers. Offering double points for a limited time or additional rewards for returning can significantly impact.
4. Exclusive Content
Give subscribers access to content that adds value beyond what's available on your website. This could be downloadable eBooks, exclusive video content, or invitations to educational webinars.
5. Competitions and Giveaways
Engage your audience with a chance to win something in return for their engagement. This could be as simple as entering a sweepstake or participating in a community challenge.
6. Personalised Recommendations
Utilising data from past interactions can allow you to offer personalised product or service recommendations. This tailored approach shows you understand their preferences, enhancing the personal connection.
7. Special Event Invitations
Offer invitations to special events, either online or in-person, exclusive to your email list. These can range from VIP sales events to exclusive webinars or meet-and-greets with key figures in your industry.
8. First Look at New Products
Allow your subscribers to be the first to know about new products or services. This sense of exclusivity can make subscribers feel valued and more likely to engage.
Implementing Incentives Effectively
When introducing any incentive, it’s vital to keep the communication clear and the offer straightforward. Ensure your call to action is prominent, guiding subscribers on exactly what steps to take next. Additionally, it’s important to monitor the performance of these incentives through your email analytics to understand what works best for your audience.
Re-engaging your subscribers requires creativity and a keen understanding of their needs and interests. By offering thoughtful and well-targeted incentives, you can revitalise your email list and turn inactive subscribers into active participants.
This guide is written by Hedgehog, a Done With You digital marketing consultancy specialising in small and medium businesses in Australia. We offer digital marketing consulting, coaching, and training.
