Product Packaging Copy Examples That Are Doing it Right | Hedgehog Marketing

I’m currently writing packaging copy for one of my clients. They want to be witty, cheeky and yet still informative (ie. they don’t want to dilute their how-to-use instructions with too much banter). This got me thinking. What is the happy medium between cool and educational packaging copy? If you owned a shampoo brand, you wouldn’t want to just say, ‘wash, rinse, repeat. Best for dry hair’. That’s too boring. But writing ‘pour this magical unicorn dust on your mane, then lather into a glittery mist, then replicate. Matchmake it with parched hair for extra sparkle’ is a little…too much. Here’s some examples of product copy that I think are nailing it. Let me know if you think the same!

The Small Business Digital Marketing Starter Pack

So, you’ve got a small business and you’re looking to get into the digital space. This article is your guide to the four key things that every small business should do to be set up for success.You may have done all or none of the below, or you may have fallen into a common trap that bottlenecked your implementation. Let’s run through the basics so that you can feel confident that you’re setting yourself up for success.‍

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Okay, let’s talk about funnels. It’s the central point of most marketing and sales conversations. And it’s generated its position with good reason – it’s a guiding force for the messaging, data gathering and appeals that you want to make when hoping that an individual will take action.So, here’s the standard funnel. It makes sense. Each stage of the funnel – from top to bottom – indicates the size of the group of individuals in each stage. After all, we are funnelling individuals through a variety of appeals and messages to have them land in the stage we desire – generally, a paying customer.