Why Brands Tell Stories, Not Specifics
It’s a funny feeling. That feeling of buying something you know you don’t need. It’s something you want, you desire and you can’t get out of your head. You just want.So, you go and buy it. The excitement is real.Okay, so you’ve bought this thing. You could have gotten a cheaper alternative or not bought it at all. But you did buy it. You know there’s a myriad of reasons why you shouldn’t, but there’s also the reasons you built up inside to lead you to the purchase decision.But, only you know those reasons. And, one of the main reasons is probably because you think it looks cool, or is a silent symbol of social status. Even if you haven’t overtly told yourself so.Now, your initial post-purchase moment is coming to an end. You’ve enjoyed your new, expensive product for yourself. But, you want to show it to people. Or, you want to take it outside of your home for the first time.
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