Blogs about

SEO

You may not be aware of this, but Hedgehogs are big fans of sharing industry knowledge and insights - particular in marketing and advertising. Scroll on to view our insights across a variety of marketing topics and guides to help you build your in-house marketing expertise.

December 16, 2024

Josh Berg

Thank You 2024, Hello 2025

Well well, we find ourselves at the end of another year! Welcome to 2025 … but before we get there, let’s reflect on the year that has been. 2024 has been a transformative year for Hedgehog, marked by significant client successes, the expansion of our team, more focused service offerings and the launch of our new branding.

Maximising Your Local SEO Strategy for Small Businesses

November 25, 2024

Josh Berg

Maximising Your Local SEO Strategy for Small Businesses

Local SEO is a powerful tool for small businesses looking to stand out in their local community. Whether you're a local café, a plumbing service, or a retail shop, an effective local SEO strategy ensures that your business shows up when nearby customers search for your services.In this post, we’ll cover the key steps to maximising your local SEO, including optimising your Google Business Profile, building local backlinks, creating localised content, and more.

SEO in 2025: Predictions and Trends to Stay Ahead of the Curve

November 11, 2024

Josh Berg

SEO in 2025: Predictions and Trends to Stay Ahead of the Curve

SEO continues to evolve rapidly, and with the rise of AI and mobile-first indexing, staying competitive in 2025 will require adapting to these trends. By understanding Google’s advancements and embracing new platforms like TikTok, you can position your brand for success.

June 17, 2024

Josh Berg

SEO 101: How To Get Directory Backlinks

To boost your website's visibility and search engine rankings, directory backlinks are an effective and often overlooked strategy. In this guide, we'll walk you through everything you need to know about directory backlinks, from understanding what they are to finding quality directories and best practices for submissions.

How to Stop Shopify Tag Collections from Appearing on Google

April 27, 2024

Teddi Russell

How to Stop Shopify Tag Collections from Appearing on Google

Managing your Shopify store's SEO effectively is crucial for online visibility and traffic. If you use tags on your products, you’ll want to read on.One often overlooked aspect is the role of 'noindex' tags in optimising your store's tag collections. <strong id="">Why? </strong>Because Shopify has a habit of creating collections for each new tag you create on your site. Let’s say you’re a brand that sells body products. You may have a collection called ‘Body Wash’ but also a product tag called ‘Body Wash’. Guess what that means? You now have two collections called Body Wash - one you created and one automatically created by the tag. As you may be aware, duplicate pages are bad for SEO (e.g. competing against each other, duplicate content). To make it even worse, editing a ‘tag’ collection is a real pain in the neck.To solve this, you’ll want to add a ‘noindex’ to the tag pages - meaning that Google won’t list those pages. Applying 'noindex' directives can enhance your SEO by preventing search engines from indexing pages that might dilute your SEO efforts.‍

Why Google Search Console's Queries Don't Equal the Total Clicks

July 25, 2023

Josh Berg

Why Google Search Console's Queries Don't Equal the Total Clicks

This one's been coming up regularly in sessions over the last month so I thought I'd cover it here too.You may notice that in Google Search Console's Performance tab that queries don't equal the total amount of clicks. I've seen this number be up to 60% of total clicks tracked. This can be very frustrating when trying to understand which queries are actually driving traffic to your website.I unpack this a little below, showing examples of where it becomes apparent and what you can do about it to still read your data with confidence.‍

March 2, 2023

Josh Berg

Best NDIS Marketing Strategies

The National Disability Insurance Scheme (NDIS) has transformed the way support and services are provided to people with disabilities in Australia.As the NDIS continues to grow and become saturated with service providers, it's increasingly important to stay up-to-date with the latest marketing strategies to attract new participants and customers. In this blog post, we will discuss some of the best NDIS marketing strategies for 2023.

April 29, 2022

Josh Berg

Effective Keyword Research Techniques

Every day, Google receives approximately 5.4 billion searches from around the world. As a result, it's natural to want to optimise your content for Google in order to target the individuals who are most likely to engage with your business.This is when keyword research and choosing the best SEO keywords come in. Read on to discover techniques for conducting an effective keyword search

The Ultimate Content Marketing Guide for Small Business

July 30, 2021

Josh Berg

The Ultimate Content Marketing Guide for Small Business

This blog is part of a content series helping small businesses to get set up for digital marketing best practice.You’ll find a guide for each of the major channels that are consistently used amongst each of my clients.One key area of focus is Content Marketing, and rightly so. If you’re selling online and you aren’t producing content then you likely have a big gaping hole to fill! Not only will it provide value to your customers and extra opportunity for touch points, but it will tickle Google in just the right way to help boost your search performance.So, let’s get started. This piece is written with a focus on blog content, with mentions of video and audio (e.g. podcast) content throughout.‍

Blogs about

SEO

Thank You 2024, Hello 2025

Maximising Your Local SEO Strategy for Small Businesses

SEO in 2025: Predictions and Trends to Stay Ahead of the Curve

SEO 101: How To Get Directory Backlinks

How to Stop Shopify Tag Collections from Appearing on Google

Why Google Search Console's Queries Don't Equal the Total Clicks

Best NDIS Marketing Strategies

Effective Keyword Research Techniques

The Ultimate Content Marketing Guide for Small Business

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