Simple One Campaign Facebook Ads for 2024 eCommerce
Facebook Ads for eCommerce have changed. Gone are the days of relying entirely on a funnel approach for your account to be effective. Here are the days of a one-campaign simple Facebook Ads structure.The TOFU, MOFU, BOFU (top, middle, bottom of the funnel) structure is no longer the only way to set up an account.Yes, it can still work for a variety of accounts and yes it can be more effective than what I’m about to show you. But for 9/10 of the ecommerce accounts getting started on Facebook Ads you can get live (and thrive) with one campaign which makes your life a whole bunch easier.Even if you have a mature account you can throw one of these campaigns in the mix. From what I’ve been finding they tend to outperform 9/10 other campaigns.Sounds too good to be true? Maybe, but the early mover does tend to reap the rewards. Be early to play in a channel and you’ll typically find better results than those who lag behind.If you’re looking to sell directly online and have limited resources, Facebook’s new campaign type is a god-send.
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