Digital Marketing Blog | Hedgehog Marketing

December 16, 2024

Josh Berg

Thank You 2024, Hello 2025

Well well, we find ourselves at the end of another year! Welcome to 2025 … but before we get there, let’s reflect on the year that has been. 2024 has been a transformative year for Hedgehog, marked by significant client successes, the expansion of our team, mo

Why Social Proof Matters: Using Testimonials to Build Trust

December 9, 2024

Teddi Russell

Why Social Proof Matters: Using Testimonials to Build Trust

Consumers trust the opinions of their peers more than ever before. Social proof—through customer testimonials and reviews—can be a powerful tool for building trust and credibility and, ultimately, increasing sales for your business.

Building a Winning Marketing Strategy: How Attribution is Like Baking a Cake

December 2, 2024

Josh Berg

Building a Winning Marketing Strategy: How Attribution is Like Baking a Cake

In marketing, knowing which tactics and channels drive success can feel as complex as perfecting a recipe. Just as every ingredient in a cake has a role—from foundational flour to decorative icing—each marketing channel contributes to your overall digital stra

Maximising Your Local SEO Strategy for Small Businesses

November 25, 2024

Josh Berg

Maximising Your Local SEO Strategy for Small Businesses

Local SEO is a powerful tool for small businesses looking to stand out in their local community. Whether you're a local café, a plumbing service, or a retail shop, an effective local SEO strategy ensures that your business shows up when nearby customers search

Why Video Marketing is a Game-Changer for Small Businesses

November 18, 2024

Teddi Russell

Why Video Marketing is a Game-Changer for Small Businesses

Video marketing has become vital for businesses, especially small and medium-sized ones, aiming to increase visibility and engagement. If you’re not leveraging video content yet, you could be missing out on significant growth opportunities.

SEO in 2025: Predictions and Trends to Stay Ahead of the Curve

November 11, 2024

Josh Berg

SEO in 2025: Predictions and Trends to Stay Ahead of the Curve

SEO continues to evolve rapidly, and with the rise of AI and mobile-first indexing, staying competitive in 2025 will require adapting to these trends. By understanding Google’s advancements and embracing new platforms like TikTok, you can position your brand

Comprehensive Website Audit Checklist for Small Businesses

November 4, 2024

Teddi Russell

Comprehensive Website Audit Checklist for Small Businesses

A website audit is critical for improving your website's performance and ensuring it's fully optimised for search engines and user experience. If you haven’t reviewed your website in a while, a comprehensive audit is essential for spotting performance gaps.

How Good UX Design Can Make or Break Your Website’s Success

October 28, 2024

Teddi Russell

How Good UX Design Can Make or Break Your Website’s Success

A well-designed website is about more than just about looking good. User Experience (UX) design is critical to its success or failure. A smooth, user-friendly experience can lead to more conversions, while poor UX design can drive users away in seconds.

Top 5 Google Ads Mistakes and How to Avoid Them

October 21, 2024

Josh Berg

Top 5 Google Ads Mistakes and How to Avoid Them

Running a successful Google Ads campaign can be a game-changer for your business. However, common mistakes can drain your budget with little to show for it. Avoiding these errors can make the difference between a profitable campaign and wasted money.

October 14, 2024

Josh Berg

Paid vs. Organic Search: Finding the Right Balance for Your Brand

When it comes to search engine marketing, businesses often find themselves choosing between paid and organic search.

Why UTMs Matter: A Guide to Accurate Reporting for Small Businesses

October 7, 2024

Teddi Russell

Why UTMs Matter: A Guide to Accurate Reporting for Small Businesses

When it comes to tracking the success of your digital marketing campaigns, UTM (Urchin Tracking Module) parameters are essential. They allow you to understand where your website traffic is coming from and how each campaign performs.

How to Create a Winning Email Marketing Campaign in Just 5 Steps

September 30, 2024

Teddi Russell

How to Create a Winning Email Marketing Campaign in Just 5 Steps

Email marketing is one of the most powerful tools for small businesses to reach and engage customers. When done right, it can drive conversions, nurture relationships, and boost your bottom line.

Blogs

Thank You 2024, Hello 2025

Why Social Proof Matters: Using Testimonials to Build Trust

Building a Winning Marketing Strategy: How Attribution is Like Baking a Cake

Maximising Your Local SEO Strategy for Small Businesses

Why Video Marketing is a Game-Changer for Small Businesses

SEO in 2025: Predictions and Trends to Stay Ahead of the Curve

Comprehensive Website Audit Checklist for Small Businesses

How Good UX Design Can Make or Break Your Website’s Success

Top 5 Google Ads Mistakes and How to Avoid Them

Paid vs. Organic Search: Finding the Right Balance for Your Brand

Why UTMs Matter: A Guide to Accurate Reporting for Small Businesses

How to Create a Winning Email Marketing Campaign in Just 5 Steps

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